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Rob Laporte

Is Google Dying? Or Did the Web Grow Up? - The Atlantic - 0 views

www.theatlantic.com/...661325

seo roi planning SEM Industry

shared by Rob Laporte on 06 Jul 22 - No Cached
  • Search google dying on Twitter or Reddit and you can see people grousing about it going back to the mid 2010s. Lately, though, the criticisms have grown louder.
  • a PR response from Google’s Search liaison, Danny Sullivan, refuting one of Brereton’s claims. “You said in the post that quotes don’t give exact matches. They really do. Honest,” Sullivan wrote in a series of tweets.
  • Brereton cited Google Trends data that show that people are searching the word reddit on Google more than ever before.
  • ...2 more annotations...
  • In 2020, the company made $147 billion in revenue off ads alone, which is roughly 80 percent of its total revenue
  • Google could use such technology to continue to lead people away from their intended searches and toward its own products and paid ads with greater frequency. Or, less deviously, it could simply gently algorithmically nudge people in unexpected directions. Imagine all the life decisions that you make in a given year based on information you process after Googling. This means that the stakes of Google’s AI interpreting a searcher’s intent are high.
Rob Laporte

Google Business Profile Testing "Profile Strength" Widget In Search - 0 views

www.seroundtable.com/ile-strength-widget-33596.html

local & mobile marketing roi planning

shared by Rob Laporte on 05 Jul 22 - No Cached
  • Rob Laporte on 05 Jul 22
     
    "Google Business Profile "Profile Strength" Widget In Search Results "
Rob Laporte

v2 Search Console Explorer Studio (Google Data Studio) - Hannah Rampton - 0 views

www.hannahrampton.co.uk/search-console-explorer-studio

SEM & other tools roi planning

shared by Rob Laporte on 29 Jun 22 - No Cached
  • Rob Laporte on 29 Jun 22
     
    "v2 Search Console Explorer Studio (Google Data Studio)"
Rob Laporte

Entities and E-A-T: The role of entities in authority and trust - 0 views

searchengineland.com/ies-eat-authority-trust-385156

seo roi planning

shared by Rob Laporte on 27 Jun 22 - No Cached
  • Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That’s why more specialized stores usually rank better than the big e-commerce portals.
  • Rob Laporte on 27 Jun 22
     
    "Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That's why more specialized stores usually rank better than the big e-commerce portals."
Rob Laporte

Search Engine Statistics 2022: Market Share and Revenue | SerpWatch - 0 views

serpwatch.io/...search-engine-statistics

Statistics SEM Industry roi planning

shared by Rob Laporte on 15 Jun 22 - No Cached
  • Google has 92.04% of the global market share. Bing accounts for 6.79% of the market share on desktop devices worldwide.
  • Globally, search traffic accounts for 29% of the web traffic.
  • In September 2021, Google’s desktop market share was 86.64%.
  • ...7 more annotations...
  • Google holds an 88.34% share of the US search engine market.
  • Google has 94.24% of the mobile market share in the US.
  • Organic search generates 53.3% of website traffic across industries.
  • 93% of consumers in the US use local search to find businesses.
  • Bing holds 11.05% of the desktop search engine market in the US.
  • On desktop devices, 34.85% of searches end with zero clicks
  • 56.10% of searches on mobile devices are zero-click searches
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