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Rob Laporte

How to optimize for entities - 0 views

  • Open up textrazor.com/demo and paste the text into the box. 
Rob Laporte

3 ways to use AI for sitewide entity optimization - 1 views

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    "Income Surfers"
Rob Laporte

The Skills Your Employees Need to Work Effectively with AI - 0 views

  • In fact, it is the human ability to understand context — which AI tools lack — that necessitates the need for greater human skills
  • specific qualities to look for in talent: “People that can be creative and innovative in the way they find solutions — problem solvers.” Broader research backs this up: A study of 1,700 global companies found that companies that excelled on human capital metrics were four times as likely to have superior financial performance.
  • One of the greatest values of experienced workers is domain expertise — deep knowledge of one’s environment. As AI takes over more tasks, there is a significant danger of atrophy of skills and loss of this kind of knowledge.
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  • Further, generative AI is shown to be more useful as a co-pilot for senior employees that can sift through AI “hallucinations” — inaccurate information presented as fact — and take the output as an aid. Inexperienced employees, however, may not be discerning enough and need a path to develop this knowledge. The sentiment was echoed by Ted English, former CEO of TJX Companies and current executive chairman of Bob’s Discount Furniture, who told us leadership requires “a lot of instinct, experience, and knowledge. Some of it you can’t get from a machine. Technology reinforces and allows you to make a more confident decision.”
  • The first layer of the framework is intentionality. In this context, we mean that a company’s business model should be purposefully designed around AI capability, rather just applying AI to existing processes. Spencer Fung, president and CEO of Li & Fung, a global supply-chain and logistics company, gave us an analogy: “Companies acquiring AI without a new business model is like a company digitizing a horse and carriage — while the competition has created a digital automobile.”
  • Next comes integration across all functions of the enterprise, with horizontal communication and AI as the enabling layer — in other words, getting rid of silos.
  • The real challenge, however, is implementation. Garry Kasparov, former world chess champion, has written that winning performance does not come from combining the best technology with the best people — but from the best process of combining. To achieve this, talent must be familiar with AI capabilities and know how best to utilize them.
  • However, AI is an evolving technology, and that necessitates a business add slack to the system to allow opportunity for learning.
  • Competitive advantage cannot be achieved without humans in the loop. Rushing to replace talent with AI is a huge mistake. Why? First, AI is copyable. What is not copyable is a unique business model, processes, and thoughtful integration of humans.
  • Second, AI is based on historical data that may not hold true in a volatile global business environment.
  • Third, AI is subject to hallucination and “drift,” where output is either fabricated by the AI or simply inaccurate.
jack_fox

How to Optimise Your Title Tags & Meta Descriptions – theEword Blog - 0 views

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    Opinion on repeating title tag in meta description: why it's a waste, etc.
Rob Laporte

Entities In SEO: What Are They And Why Do They Matter? - 0 views

  • This concept can be scaled to create exceptionally strong pages by first breaking all the competing pages for a search phrase into a table showing the underlying entities and their relative importance to the main query.
  • A “binary scoring system” suggests that Google might decide that a document either IS or ISN’T about any given entity.
  • Later clues suggest that “salience” is now measured by Google on a sliding scale from 0 to 1 (for example, the scoring given in its NLP API).
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  • Some Research From A Googler
  • Decide on a “dead” term for each entity. I might choose “restaurant,” “Eiffel Tower,” and “distance” because distance has a valid meaning and article in Wikipedia. Cafe might be a suitable synonym for restaurant, as might “restaurants” in the plural. Aim to have all three entities in the header and first sentence. For example: “Restaurants a small distance from the Eiffel Tower.” Aim in the text to talk about the inter-relationship between these entities. For example: “The Jules-Verne restaurant is literally inside it.” Assuming “it” clearly refers to the Eiffel Tower in the context of the writing, it does not need to be written out every time. Keep the language natural.
  • Using Schema To Help Define Entities
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    "a paper came out"
Rob Laporte

Natural language processing to build a semantic database - 0 views

  • Google obtains information about entities and their relationships to each other from the following sources: CIA World Factbook, Wikipedia / Wikidata (formerly Freebase) Google+ and Google My Business, respectively Structured data (schema.org) Web crawling Licensed data
  • Named Entity Analysis and Extraction: This aspect should be familiar to us from the previous papers. It attempts to identify words with a “known” meaning and assign them to classes of entity types. In general, named entities are people, places, and things (nouns). Entities may also contain product names. These are generally the words that trigger a Knowledge Panel. However, words that do not trigger their own Knowledge Panel can also be entities.
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    "For this, Google can use the already verified data from (semi-)structured databases like the Knowledge Graph, Wikipedia … as training data to learn to assign unstructured information to existing models or classes and to recognize new patterns. This is where Natural Language Processing in the form of BERT and MUM plays the crucial role. Using Natural Language Processing, Google is able to access a huge range of unstructured information from the entire crawlable world wide web. The final major challenge is validating the accuracy of the information. The solution could be a further development of the Knowledge Vault."
Rob Laporte

Entity Types, Entity Classes and Attributes: All you should know as an SEO - 0 views

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    "How Google can identify and interpret entities from unstructured content?"
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