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Tracking conversion value as expected customer value For many AdWords advertisers, simply tracking conversions is an “advanced” tactic. High-performing marketers go a step further and also use AdWords conversion tracker to dynamically track the value associated with each conversion. With a simple modification to the conversion tracking script (and a tiny bit of custom programming), you can track the monetary value associated with each conversion. If one conversion brings in $30 while another brings in $50, both values will be recorded with their respective keyword in the AdWords reports (Google doesn’t currently allow you to see conversion value in the normal interface. The “total value” and “value / cost” stats are only available through reports in your AdWords Report Center.).

Next, you’ll want to see which pages of your site are bringing keyword traffic and whether they are the specific ones for which you optimized. To view this, click on the “content overview” section and then on the right hand side of the page, under “landing page optimization” click on “entrance keywords.”  This allows you to view specific stats for each page of your site. The first screen is the entrance keywords for the page that receives the most pageviews (typically your home page), but you can click to other pages via the drop down box that says “content.” If you don’t immediately see a page for which you are interested in viewing entrance keywords, you can type a word that you know is in the URL of that page in the search box that’s contained in the content dropdown. So if you’re looking for a page that has a file name of /green-widgets.php you can type just “green” or “widgets” into the search box and you’ll see all pages that have that word in the file name. Now you should be able to see all the entrance keywords for that page. Are they ones (or variations of) those for which you optimized?  If so, then your SEO is taking hold! If not, you’ll want to determine why. Perhaps it’s just too soon after your SEO work was completed. Perhaps they’re highly competitive phrases which will need more anchor text links pointing in.

For what it's worth, there appear to be character limits to the title tag which you can work with. I ran some tests and it seems that both Google and Yahoo will index a title tag up to 95 characters in length, however they will only display 70 characters in search results. If you have a word that splits somewhere at the 70th character Google will balk and display ... (dot-dot-dot). Something similar for yahoo. What this says to me is that you have 25 chars more real estate to work with than meets the eye. Whether you choose to invest in this hidden real estate or not is another matter.

Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.

Let's not forget that Google recently confirmed showing longer snippets for the description part of the search listings. Would this translate to longer titles and clickable links? Who knows - it would not surprise me to see this.

Yes, even though google cuts off display at roughly 63-64 characters (depending on your own word breaks), it will read a lot more. Some other engines also display more. I myself occasionally don't mind the triple-period if I've gotten my important content in the characters that display. If there's something vital to the message, though, that might get cut off, then I make a lot of effort to edit the early part of the title down. I do like to keep my titles short.