DISC Inc

Google only counted the first anchor text

So even if you manage to figure out how we currently do it today, then that’s not necessarily how we’ll do it tomorrow, or how it always is across all websites.

Test #1 Takeaway: Google seems to be able to count multiple anchor texts on the same page to the same target, at least if one of the links is an image.

Test #2 Takeaway: When Google encountered two text links followed by an image link, Google indexed the first text and image anchors only.

Test #3 Takeaway: When Google encountered two text links followed by an image link and finally another text link, Google indexed the first text and image anchors only.

How to Optimize For Google’s Selective Link Priority Let’s be clear: Selective Link Priority most likely isn’t going to make a huge difference in your SEO strategy, but it can make a difference, especially in tie-breaker situations. In particular, here are five internal linking practices in a Selective Link Priority world: Be aware when linking on a page multiple times to the same URL that Google may not “count” all of your anchor text. When in doubt, you should likely prioritize both the first text link and image links on the page. Remember that each link to a URL—regardless of anchor text—has the potential to increase that URL’s PageRank. Don’t leave image alt attributes empty, and remember to vary them from any text link anchors. Not only can Google index the alt attribute as a separate anchor, but this gives you the chance to further increase your anchor text variations. Sites with smaller external link profiles may wish to limit the number of navigational links in preference of in-body text links. The reason is that if Google does indeed tend to prefer the first links on the page—and these are navigational—this limits the number of anchor text variations you can send to any page. (This isn’t a hard-and-fast rule. In fact, it’s a nuanced, complex subject that may warrant a whole other post.) The most important thing to remember is this – anchor text is a powerful ranking signal, even for internal links. Carefully choosing your anchor text—while avoiding over-optimization—can make a difference in winning SEO. If your SEO game is otherwise strong, you may be able to get away with ignoring Google’s Selective Link Priority rules (as most sites do already.) But you should at least be aware of how it works and what it means to your strategy.

A mini competitive audit of Bard vs Google’s favorite tacos

As for seeking Bardic inclusion, my first impression is that you’ll still be doing the same tasks: making your GBP as fully-filled out as possible, earning good reviews via good customer service, growing and optimizing your website on the basis of consumer research. You’ll notice that Bard’s recommendations for getting mentioned in its lists of favorites didn’t contain a single surprise or novel notion for how to create visibility for local businesses. In other words, I see nothing game-changing here, but I do see a ton of room for your own research if your business isn’t included and wants to be

Technical Guidelines for Article Links There are two technical requirements that are recommended by Google in order to be featured in Discover feeds, listed below. These recommendations apply only to the ‘Article Link’ content types. These technical guidelines do not apply to YouTube videos or shorts, web stories or Ads.

Images are a major part of the Google Discover experience

RSS Feeds

Follow Feature

quality of its content

Provide content that's timely for current interests, tells a story well, or provides unique insights

The “shelf life” of an article within a Google Discover feed may only be 1 or 2 days.

According to a Search Engine Journal study, 46% of a sample size of Google Discover URLs were news sites and 44% were Ecommerce.

It's important to note that impressions are only counted when a link from your site is scrolled into view.

Google Search Console has a report for Google Discover traffic. But it is not a tracking tool and does not give us any useful insights about the traffic.  Tracking this traffic in Google Analytics can serve the greater purpose of building audiences, analyzing user behavior, and tracking conversions. So, how do we track Discover traffic in Google Analytics? 

Method 1 (UA only)

Method 2 (Both UA & GA4):

One of the most significant issues is the potential loss of control over search rankings and referral traffic.

The average CPL in 2022 was $44.70.

CTR: 6.11%

The average CTR in 2022 was 5.91%

2023 search advertising benchmarks. Here’s the data, broken down by category: