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Rob Laporte

Data sharing settings - Analytics Help - 0 views

  • You benefit when this setting is ON because Analytics data can be used to help build better tools and provide guidance that can help your marketing and analysis efforts. Benchmarking data lets you know where you stand in your industry and contributes to research analyses that uncover important market trends, like year-over-year increase in mobile traffic.
Rob Laporte

A Practical Guide To Multi-touch Attribution - 0 views

  • According to Salesforce.com, it takes, on average, six to eight touches to generate a lead in the B2B space.
  • The number of touchpoints is even higher for a customer purchase.
  • understand the customer journey
  • ...2 more annotations...
  • A heuristic model looks at only the paths that lead to a conversion and ignores the non-converting paths. A data-driven model uses data from both converting and non-converting paths.
  • Examine Results From Different Attribution Models In GA4
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    "A Practical Guide To Multi-Touch Attribution"
Rob Laporte

How to measure the brand/non-brand split of your search traffic - 0 views

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    "How to measure the brand/non-brand split of your search traffic"
Rob Laporte

SEO is math - 0 views

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    "SEO is math"
Rob Laporte

Attribution Models for Marketers: The Definitive Guide - AgencyAnalytics - 0 views

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    "Attribution Models for Marketers: The Definitive Guide"
Rob Laporte

Your Google Searches Are Quietly Evolving. Here's What's Next | WIRED - 0 views

  • Google ran more than 700,000 experiments that resulted in 4,000 improvements to Search.
  • It’s about a 40-billion-a-day problem. That’s the number of pages of spam and malicious content that Google Search discovers every day.
Rob Laporte

Does the Number of Google Reviews Impact Ranking? [Case Study] - Sterling Sky Inc - 0 views

  • In this case, we concluded that there is a ranking boost, but the boost does not necessarily continue if you keep getting more reviews.
Rob Laporte

ChatGPT: What Is It & How Can You Use It? - 0 views

  • Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded
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