DISC Inc

Is E-A-T really a ranking factor?

Let’s check out how the search engine market share looks. As of April 2021, Google holds a whopping 92.18% share of the global search engine market. Bing ranks second with a market share of 2.27%.For mobile devices only, Google share is even more significant—94.84%, while Bing’s is only 0.42%. However, Bing seems to be more popular on desktop computers, with a 5.53% market share, while Google’s is 87.28%. With our SEO tool, it’s easier than ever to track your ranking by device.

Google has 92.04% of the global market share. Bing accounts for 6.79% of the market share on desktop devices worldwide.

Globally, search traffic accounts for 29% of the web traffic.

In September 2021, Google’s desktop market share was 86.64%.

Amazon and eBay are very popular brands, but they lack authority in certain thematic areas. That’s why more specialized stores usually rank better than the big e-commerce portals.