DISC Inc

Technical tasks such as marking up with structured data will become more and more obsolete since Google needs less and less structured information for understanding via natural language processing.

The content and links remain the most important influencing factors. Links are joined by other important factors that underpin authority. Co-occurrences in search queries and content (text, video, audio and images) are important trust and authority signals

content marketing along the customer journey

sites should consider providing links to more than one retailer to purchase products

against Amazon’s TOS

my recommendation is to link to more than one seller, if possible (to future-proof your site), but it’s not a requirement as of now

cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.

Keywords absolutely matter. But there is no magical ratio of keywords to content that can guarantee traffic and rankings. 

“I do guide writers on the number of keyword repetitions to use in content (but avoid any discussion/research on density). The reason for specifying the number of repetitions for keywords is that in my experience writers won’t naturally mention keywords enough to establish relevance for the keyword you want to rank for.”“When guiding writers, I include seven keyword types to guide writers such as: Primary keyword, secondary keyword, words that are part of an authoritative discussion on the topic, words to use in links, etc. Each has a number of repetitions to include. I find this guides the writer into a direction of building out robust content with an authoritative discussion that will perform well in search engines.”

On sites with hundreds of pagination pages, a blog post might rely on a pagination page that is 25 clicks away from the homepage for its only internal link. Category, tag, and author pages are effective ways to provide an alternative click path that is much shorter. So long as tag and category pages are well-formed and useful as navigation for users, they should be indexed.

By carefully controlling which filters are indexable in a faceted navigation

Estimating Internal PageRank With Screaming Frog Link Score