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jack_fox

Google logo schema markup now requires logos to look good on white backgrounds - 0 views

searchengineland.com/od-on-white-backgrounds-376170

seo

shared by jack_fox on 19 Nov 21 - No Cached
  • “make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”
  • It can show in the knowledge panel, maybe top stories and other areas
jack_fox

Google launches Question Hub for US publishers - 0 views

searchengineland.com/n-hub-for-us-publishers-345118

seo

shared by jack_fox on 20 Nov 21 - No Cached
  • Google says “Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.”
  • Create content and submit the URL of that content that answers the question
Rob Laporte

How to prevent your Google Analytics data from being blocked by ad blockers - Stape - 0 views

stape.io/...om-being-blocked-by-adblockers

roi planning

shared by Rob Laporte on 06 Dec 21 - No Cached
  • Another study shows that in 2020 26.5% of US citizens used Adblockers. This number grows by 1% each year starting from 2017. It means that your Google Analytics is losing around 27% of data about your website users.
Rob Laporte

Google November 2021 Core Update - 0 views

blog.searchmetrics.com/...ogle-november-2021-core-update

seo roi planning

shared by Rob Laporte on 08 Dec 21 - No Cached
  • John Mueller himself seems somewhat surprised by a statement on Twitter by a user claiming to have seen noticeable changes in his domain’s rankings on November 17. In fact, he does not expect to see any effects until a week or two after the roll-out, although he is not ruling it out altogether.
Rob Laporte

Google's December 2021 product reviews update was bigger than the April product reviews... - 0 views

searchengineland.com/date-say-data-providers-377056

seo roi planning Statistics

shared by Rob Laporte on 09 Dec 21 - No Cached
  • Please note that Google told us that this product reviews update will take approximately three weeks to roll out and we are only now in the start of week two. So, the data may change but generally when Google rolls out these updates, the bulk of the impact you would see from an update would be in the first few days of that rollout.
  • Data providers show December was bigger than April
  • Semrush did tell us that the November 2021 core update was bigger than the December product reviews update, but they are two different types of updates and that makes sense. In fact, The December product reviews update is not showing huge amounts of movement compared to the November core update, Semrush said
Rob Laporte

Google rolling out new map and local interface in search - 0 views

searchengineland.com/cal-interface-in-search-377169

local & mobile marketing roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "Google Analytics vs. Google Analytics 360"
Rob Laporte

You can now link Google Analytics 4 to Google Search Console - 0 views

searchengineland.com/o-google-search-console-377398

roi planning

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Rob Laporte on 15 Dec 21
     
    "You can now link Google Analytics 4 to Google Search Console"
Rob Laporte

How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content - Moz - 0 views

moz.com/...ontent-with-keyword-clustering

seo

shared by Rob Laporte on 15 Dec 21 - No Cached
  • Keyword clustering is powerful. The graph below shows one article’s journey in Google SERPs. It ranks for 50 clustered keywords and includes questions from PAA. This article quickly achieved a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6% CTR and an average of six minutes spent on the page. Oh, and this was achieved before a single website back-linked directly to the article.
jack_fox

How to post jobs on Google for Jobs search engine - Full Guide | Workable - 0 views

resources.workable.com/...google-for-jobs

seo

shared by jack_fox on 04 Jan 22 - No Cached
  • New jobs posted on these platforms are eligible to appear in Google for Jobs. (Google notes that this is not an exhaustive list of providers, and is subject to change at any time:)
    • jack_fox
      jack_fox on 04 Jan 22
       
      Google's not providing a current list of job sites, so this is the best list I've found
jack_fox

Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro - 0 views

sparktoro.com/...fting-successful-viral-content

seo

shared by jack_fox on 11 Jan 22 - No Cached
  • My hypothesis: content which follows this simple, intuitive pattern generally outperforms content that doesn’t.
  • while clickbait makes an unfulfilled-promise, Hook, Line, Sinker does the opposite.
  • Certain emotions are more correlated with sharing than others, e.g. surprise, fear, hatred, and anger are well-known to incite an engagement response (one of the reasons social media algorithms that prioritize engagement result in so many negative side effects). But, plenty of high-performing pieces leverage other emotions: wonder, joy, satisfaction, gratitude, empowerment, comfort, shame, pride.
  • ...4 more annotations...
  • However… almost every content piece, video, audio, text, graphical, interactive, or multimedia on every platform that went truly “viral,” nailed this final element: The Sinker.
  • Here’s the real secret: there is no one Sinker. The Sinker is different for different content consumers. The one memorable line, incredible takeaway, photo you’ll never forget, the way the piece made you feel… For someone else, that wasn’t The Sinker, it was ______________
  • Your job as creator isn’t to deliver only one of these potential hits, but to strike those chords again and again throughout your content, then remind the reader/viewer/listener at the end.
  • Even better than attempting to retrofit a struggling piece is applying that energy to a more-worthy, more-success-likely content candidate.
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