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Rob Laporte

Why Quality Is The Only Sustainable SEO Strategy - 0 views

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    Adam Audette
Rob Laporte

Redirects: Good, Bad & Conditional - 0 views

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    There's one workaround I will leave you with that negates the use of redirects altogether-including conditional ones. It's useful specifically for tracking, and involves appending tracking information to URLs in such a way that tracked URLs are automatically collapsed by the engines. No, it doesn't involve JavaScript. Curiously, I don't ever hear this method being discussed. The method makes use of the # (hash or pound character), which is normally used to direct visitors to an anchored part of a web page. Simply append a # to your URL followed by the tracking code or ID. For example: www.example.com/widgets.php#partner42. Search engines will ignore the # and everything after it; thus, PageRank is aggregated and duplicates are avoided. Hopefully this has challenged you to think critically about redirects-temporary, permanent and conditional-and their implications for SEO. Opt for permanent (301) over temporary (302) if you want the link juice to transfer. Conditional redirects should be avoided, especially if your risk tolerance for penalization is low. If you take a good hard look at your "need" for conditional redirects, I think you may find you don't really need them at all.
Rob Laporte

Google Study: PPC Ads Do NOT Cannibalize Your Organic Traffic - 0 views

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    Does ad position effect conversion rates?
Rob Laporte

Google Product Search Insights: The Impact of UPCs on Customer Conversions - Search Eng... - 0 views

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    Google Extends Support for rel=canonical
Rob Laporte

Google Places Eats Hotpot: What's it Mean for Local Search? - Search Engine Watch (#SEW) - 0 views

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    how much author authority is being used as a ranking signal
Rob Laporte

Analytics Tips for Setting up Google +1 - Search Engine Watch (#SEW) - 0 views

  • New Data Nuggets Web analytics may not necessarily need another metric but +1 button promises to help measure engagement. Official details on what data will stream from Google's +1 button are not available yet, but Jim Prosser from Google confirmed to SEW that "we're bringing data to Analytics, Webmaster Tools, and AdWords frontend soon". Nontheless, there are methods of tracking +1s to your pages. By writing your own Javascript function, you can track +1 clicks as a Google Analytics event using _gaq.push() and use GA's standard reporting functionality.  All-in-all, the +1 button will now become another micro-conversion that may provide insight to how your site is performing and how users are engaging with your content.
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