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Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year.

Google has warned against using AI-generated content for years – although that guideline has softened in 2023. Now, Google cares less whether a human or AI writes your content, as long as your content is helpful to people and not created to manipulate the search results. 

For every $1 put into SEO today, organizations can find compounded benefits over time, resulting in greater ROI, Yu said.

AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.

As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds. 

5) Search will change more in 2023 than it has since Google went mainstream in the early 2000s.

You.com, Character.AI, Metaphor and Perplexity are among the wave of promising young startups looking to take on Google and reinvent consumer search with LLMs and conversational interfaces.

Enterprise search—the way that organizations search and retrieve private internal data—is likewise on the cusp of a new golden age. Thanks to large-scale vectorization, LLMs enable true semantic search for the first time: the ability to index and access information based on underlying concepts and context rather than simple keywords. This will make enterprise search vastly more powerful and productive.

Having tested ChatGPT, I have to agree that the fear of search being replaced with a chatbot is not unfounded

In this case, we concluded that there is a ranking boost, but the boost does not necessarily continue if you keep getting more reviews.

Google ran more than 700,000 experiments that resulted in 4,000 improvements to Search.

It’s about a 40-billion-a-day problem. That’s the number of pages of spam and malicious content that Google Search discovers every day.