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Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

CPL: $53.52.

91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.

There is still human supervision [required]

make predictions with successful outcomes

One of the most significant impacts of AI on SEO is personalized search results.

AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.

AI-powered predictive analytics can help businesses identify trends and predict future outcomes

Over time, maybe Google’s search engine and results product will be less important as more consumers shift to AI sources to get their information or that information is brought to them. 

Another colleague, in a separate conversation, reiterated that Google has the most information, so despite Bard’s initial disappointment, it could end up being the leader

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Make sure it’s mobile-friendly

Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover's content policies. No special tags or structured data are required.

Monitor your performance on Discover

Most article links that appear in Google Discover are sourced from non-Google publishers.

There are not many technical requirements to be featured in Google Discover, compared to Google News. You do not need a specific sitemap for Google Discover, nor is there any sort of manual submission process to make your content eligible for Discover feeds.

less predictable or dependable when compared to Search

Robert F. Kennedy Jr., a Democrat running for the party’s 2024 presidential nomination, also praised for Carlson. Kennedy, who has been a prominent critic of the COVID-19 vaccine rollout, linked Carlson’s departure from Fox News with his criticism of the shots. “Fox fires @TuckerCarlson five days after he crosses the red line by acknowledging that the TV networks pushed a deadly and ineffective vaccine to please their Pharma advertisers,” Kennedy tweeted. “Carlson’s breathtakingly courageous April 19 monologue broke TV’s two biggest rules: Tucker told the truth about how greedy Pharma advertisers controlled TV news content and he lambasted obsequious newscasters for promoting jabs they knew to be lethal and worthless.”