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Usability.gov - 0 views

www.usability.gov usability & CRO
shared by Rob Laporte on 16 Dec 08 - Cached
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SEO 2.0 | The 7 Simplest Ways To Lower Your Bounce Rate and Get More Conversions - 0 views

seo2.0.onreact.com/-rate-and-get-more-conversions roi planning
shared by Rob Laporte on 24 Nov 08 - Cached
  • How do you measure the bounce rate? Using an analytics tool like Google Analytics or Woopra allows you to check the bounce rate. Any bounce rate below 50% is OK but most bounce rates are far higher. 80% is really bad but very common. Social media like Digg and Reddit even have 90 - 95% bounce rates. In case you have 80% of visitors bouncing you lose 80 users of of 100! Imagine a shop where 80 out of 100 people just open the door and leave instantly.
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Search Stats You Need to Know (Sept 08) & Build A Banner In Minutes - 0 views

searchengineland.com/-a-banner-in-minutes-15241.php ppc banners
shared by Rob Laporte on 29 Oct 08 - Cached
  • Google AdWords: Separate metrics for Google and search partners are now available As reported on the Inside AdWords blog, and in the spirit of transparency, Google is finally breaking out stats between Google Search and the Google Search Network. I’ve actually run mirrored campaigns with each option just to be able to see the difference between the two search vehicles. I’m glad Google has now opened this up to us. According to the Google blog: We’re happy to let you know that we’ve changed the way your Campaign Summary and Ad Group Summary pages present statistics in order to give you additional level of detail into your campaign performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. You can view ad group or campaign performance at a summary level, or broken down by different combination of Google, our search partners, and our content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center. Click image above for full screen version
  • Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September.
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  • Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large. More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch. More than 90% of the big spenders also said they would spend as much as 22% more if they had better campaign management tools. Change in Paid Search Spending in next 12 Months according to US Search Marketers, 2008. 55% Plan to Increase spending 28% Plan to Maintain spending 17% Plan to decrease spending
  • Free tool of the week: Build banner ads in minutes in AdWords Called the Display Ad Builder, AdWords now offers a wizard type interface which walks you through the process of building a banner ad. As reported on their blog last week: Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help. This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada. The interface is very easy to use. Check out the sample ad I designed for this column: Okay, so I’m not going to win a Cleo award for this, but it is a good way to make a quick ad and I’m sure Google will expand the features in the near future. For more info on this tool, check out the YouTube video tutorial and the Display Ads 101 Tutorial.
  • Rob Laporte on 29 Oct 08
     
    Top 10 Industry Search Terms - September, 2008 By Hitwise US The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending September 27, 2008, based on US Internet usage. 1. myspace - .78% 2. craigslist - .47% 3. ebay - .34% 4. youtube - .26% 5. myspace.com - .26% 6. facebook - .20% 7. yahoo - .19% 8. mapquest - .16% 9. www.myspace.com - .10% 10. craigs list - .09% Top 10 Fast Moving Search Terms - September, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending September 27, 2008, compared with the week ending September 20, 2008. 1. dancing with the stars 2. paul newman 3. david blaine 4. clay aiken 5. britney spears 6. 2009 ford mustang concept car 7. hooters 8. criss angel 9. heroes 10. presidential debate Some of the terms that are off the top ten list from August: sarah palin, hurricane gustav, how to get a tax refund, palin, democratic convention Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September. Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer
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Universal Search: The (War) Elephant in the Room - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3631629 seo
shared by Rob Laporte on 24 Nov 08 - Cached
  • Working as One Agencies need to throw the old model out the window. Rather than addressing only our own discipline, we need to look at the playing field as a whole. Focusing all efforts in harmony is the only way to properly address the challenges of universal search. Today's search strategy requires optimization of all of the client's assets, not just their Web site. This means press releases, images, videos, and even brick-and-mortar locations to take full advantage of all that universal search has to offer. Included in this is the paid search team, not only for the promotional opportunities provided by paid search but also for how they must work in conjunction with feeds management. Take the new Google feature being tested called the Plus Box. Clients can't take advantage of this new feature without having the paid search team and the feeds management team working together. The paid team needs to ensure the bidding strategy meets the needs of the user, and the feeds management team must provide a feed of the appropriately bid upon terms to Google Base in order to populate the Plus Box. One needs the other to function.
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The Long-Tail is Your Best Bet for 1st Position | PalatnikFactor.com - 0 views

palatnikfactor.com/...your-best-bet-for-1st-position seo
shared by Rob Laporte on 24 Nov 08 - Cached
  • Rob Laporte on 24 Nov 08
     
    long-tail keyword
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WebMama's Look at the Web: Help Me Create a Top 10 SEM List for Blogs.com - 0 views

blog.webmama.com/...reate-top-10-sem-list-for.html seo site code & design
shared by Rob Laporte on 24 Nov 08 - Cached
  • My morning coffee is enjoyed over--http://www.searchengineland.com/http://www.searchengineguide.com/http://www.seroundtable.com/hope that helps!   At 22/10/08 17:07 ,  Barry Schwartz said... Heh... I'd also vote for SERoundtable.com   At 23/10/08 12:22 ,  Claudia Bruemmer said... http://searchengineland.com/http://www.toprankblog.com/http://www.seroundtable.com/http://www.seomoz.org/bloghttp://www.seobook.com/blog
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Should you sculpt PageRank using nofollow? | MickMel SEO - 0 views

www.mickmelseo.com/...sculpt-pagerank-using-nofollow seo site code & design
shared by Rob Laporte on 24 Nov 08 - Cached
  • Home About Contact RSS Feed   « Google releases Ad Manager A little more about Placement Targeting in AdSense » Should you sculpt PageRank using nofollow? I’ve seen a few posts (Dave Naylor, Joost de Valk) discussing this over the last few days and thought I’d share my view of it. Both posts bring up the same analogy, attributed to Matt Cutts: Nofollowing your internals can affect your ranking in Google, but it’s a 2nd order effect. My analogy is: suppose you’ve got $100. Would you rather work on getting $300, or would you spend your time planning how to spend your $100 more wisely. Spending the $100 more wisely is a matter of good site architecture (and nofollowing/sculpting PageRank if you want). But most people would benefit more from looking at how to get to the $300 level. While I agree in theory, I think that’s a bit oversimplified.  What if you could re-allocate your $100 more effectively in just a few minutes, then go try to raise it to $300? Sculpting PageRank is one of those things that can earn a nice benefit in a short period of time, but you can keep tweaking forever for progressively lesser and lesser gains.  See the chart on the left. For example, you probably have links on your site for “log-in”, “privacy policy” and other such pages.  Go in and nofollow those.  How long did that take?  Two minutes?  That alone probably brought as much benefit as it will to go through every page and carefully sculpt things out. Knock out a few of those links, then spend your time trying to work on getting $300.
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NoFollow and PageRank Sculpting is it Worth the Effort - 0 views

www.wolf-howl.com/...agerank-sculpting-worth-effort seo site code & design
shared by Rob Laporte on 24 Nov 08 - Cached
  • For some websites using nofollow and pagerank sculpting is a complete waste of time, energy and resources. For other websites there may be some moderate level of benefit, and for some websites ignoring pagerank sculpting may be costing you traffic and sales.
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NoFollow | Big Oak SEO Blog - 0 views

www.bigoakinc.com/...nofollow social media link marketing
shared by Rob Laporte on 02 Nov 08 - Cached
  • And while the business networking aspect is great, I’m writing to tell you it can be useful for your SEO efforts too, specifically link building. You may not know this, but LinkedIn does not employ the nofollow attribute on its links, like most other social networking sites. So that means we can use LinkedIn responsibly to build some nice one-way links to our sites and blogs. Even better your employees can use this to build some SEO-friendly links to your company site.
  • So the days of parsing links onto high PageRank Flickr pages are over. Or are they? No. Let’s examine why in list form. Let’s examine how you can use the remaining scraps of link juice from Flickr in your SEO campaigns. 1.) Flickr has not added nofollow to discussion boards. For those of you who liked to scout out high PageRank pages and just drop your link as a comment to the photo, which could be accomplished easily if you owned a link-laundering website, you can still do this in the Flickr group discussion boards. Flickr has not yet added nofollow tags to those, and given the preponderance of discussions that revolve around people sharing photos, you can just as easily drop relevant external links in the discussion and reap link juice benefits. 2.) Flickr has not added nofollow to personal profile pages. If you have a personal profile page, you can place targeted anchor text on it, point links at it, and receive full SEO benefit as it gains PageRank. 3.) Flickr has not added nofollow to group pages. If you own a Flickr group, you can still put as many links as you wish on the main group page without fear of them being turned into nofollow. Many Flickr personal profile and group pages gain toolbar PR just by having the link spread around in-house, so it’s not that hard to make those pages accumulate PR. Google seems to be very generous in that regard. There’s a lot of PR to be passed around through Flickr apparently. So, the glory days of Flickr SEO may be over (unless Yahoo does the improbable and flips the switch back), but Rome didn’t burn to rubble in a day, so we might as well make the most of Flickr before it completely collapses.
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Nofollow Monstrosity - 0 views

seolutions.net/...nofollow-monstrosity social media link marketing
shared by Rob Laporte on 02 Nov 08 - Cached
  • Rob Laporte on 02 Nov 08
     
    # Many people link to social sites from their blogs and websites, and they rarely put 'nofollow' on their sites. Most social sites, on the other hand, started putting by default 'nofollow' on all external links. Consequence? For example, bookmark your new site 'example123.com' at 'stumbleupon.com'. If you google for 'example123′, stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name! # Each site and blog owner is contributing to this unknowingly and voluntarily. Do any of these look familiar? social bookmarks Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has 'nofollow', meaning that people give a very good chunk of their site's importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site). Most of social sites however, do have 'nofollow' on a link pointing back to peoples sites after users link to them for being good. Conclusion, people give them a lot of credit on almost every page, while these sites give nothing in return. (Two 'good' sites among these, that I know of, are Digg that does not have 'nofollow', and Slashdot that tries to identify real spam and puts 'nofollow' on those links only. There are probably few more.) # This can be easily prevented, and PageRank can be re-distributed, in no time! Solution is very simple. 'Do unto others as you would have others do unto you.' If you have a WordPress blog (as millions of internet users do), download plugins Antisocial and Nofollow Reciprocity. First one puts 'nofollow' on above buttons, second puts 'nofollow' on all external links pointing to 'bad' sites. If you are using some other blogging app
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Myths and Truths About Google GrayBar PR - 0 views

www.searchenginejournal.com/...7847 roi planning
shared by Rob Laporte on 29 Oct 08 - Cached
  • 2 opposing opinions on Graybar PR expressed: TBPR (and consequently Graybar PR) is just broken (as well as Google back link operator). OR: Both Toolbar PR and Back link operator are not broken but “de-SEO-usefulised“. Google uses them for disinformation. Graybar PR plays the role of a warning: the message might be that the page has been algorithmically flagged as looking like the kind of page that might be selling links. If this is the message, it would be directed both to the potential link buyer (to fuzz up what the TBPR of the page is) and to the potential link seller (as a note that Google is watching this page). Graybar PR might also mean the page was dropped out of index (or just not indexed yet) or penalized for infringing the guidelines. Graybar PR facts: FACT: gray PR is not the same as PR 0 (zero); FACT: graybar PR can mean the site is new and has not yet been into PR update; FACT: gray PR doesn’t directly mean the site is penalized or is deindexed; FACT: gray PR can be a signal of improper behavior (more checks are needed to make sure your OK / not OK); FACT: Toolbar PR can change and even become gray with no impact on performance; FACT: if gray PR did not effect other aspects of your site web life (rankings, number of indexed pages, etc), that might be a glitch inherent in the bar (wait a bit and see; or try to open the page in other browsers). Another possible signal of a glitch is that TBPR goes gray without waiting for the next PR update.
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