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Rob Laporte

Entities, topics, keywords: Clarifying core semantic SEO concepts - 0 views

  • Step 2: Use mentions schema Utilize mentions schema to specify additional entities related to your core entity.  If you’re discussing the Mediterranean Diet, you might mention entities like “Olive Oil,” “Fish,” and “Exercise.” { "@context": "http://schema.org/", "@type": "Article", "mentions": [{ "@type": "Thing", "name": "Olive Oil" }, { "@type": "Thing", "name": "Fish" }, { "@type": "Thing", "name": "Exercise" }] } Step 3: Use ‘SameAs’ for authoritative sources When you mention other entities, use the “SameAs” attribute to link to their authoritative sources, such as Wikipedia pages or scientific studies. { "mentions": { "@type": "Thing", "name": "Olive Oil", "sameAs": "https://en.wikipedia.org/wiki/Olive_oil" } } Step 4: Visualize using tools Tools like Schema Zone can help you visualize your schema structure.  Plug in your URL to see if your schema correctly highlights your core and related entities. Step 5: Test and monitor Use Google’s Schema Testing Tool to make sure your schema is correctly implemented. 
jack_fox

An introduction to knowledge graphs - 0 views

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    how to create your own knowledge graph of client data
Rob Laporte

Impact of Google's AI Overviews: SEO Research Study - 0 views

  • Top 10 Web Results Feature in AIO Sources 99.5% of the Time
  • Digging deeper into the data, we also found that nearly 80% of the AI Overview results contain a link to one or more of the top 3 ranking results. And when looking at just the top 1 position, the AI Overview contained a link to it almost 50% of the time. 
  • The bottom line? One of the best ways to get referenced in an AIO now is to rank highly in Google.  
  • ...1 more annotation...
  • AI Overviews Impact 44% of YMYL Keywords
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    "5 Research-Backed SGE Insights All SEOs Should Know"
Rob Laporte

Redefining SEO: AI Overviews and the road ahead - 0 views

  • Many reports highlight similarities between featured snippets and the answers provided in AI Overviews.  Some experts have even suggested that this redundancy could lead Google to eventually phase out featured snippets altogether.
Rob Laporte

SEO reality check: 13 hard-hitting truths you need to hear - 0 views

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    not sure if i agree that 'schema is passé' since Google has proposed shipping info schema recently and ecommerce schema but true that info about an organization may be better suited to a wikidata profile only
jack_fox

Google's Local Guide program: Wins, woes and what's next? - 0 views

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    As many local guides seek to improve google maps just seek to game the system and thus degrade quality.
jack_fox

I Attended Google's Creator Conversation Event, And It Turned Into A Funeral | GIA... - 0 views

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    small sites shadowbanned from serps but scraped for AI
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