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jack_fox

SEO for ChatGPT search: 4 key observations - 0 views

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    'ChatGPT doesn't drive website clicks. Users turning to ChatGPT search likely want to avoid Google's click-and-filter experience and are looking for direct answers. For brands, optimizing for ChatGPT means focusing on brand mentions and accurately conveying brand value. The goal isn't traffic but maximizing exposure and offering real solutions.'
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    'For these localized searches, Google Maps' importance is highlighted. ChatGPT searched through 12 results but referenced none - it only displayed Google Maps. Local brands focusing on Google Maps rankings and maintaining positive reviews will see this advantage amplified in ChatGPT search.'
Rob Laporte

Does schema still matter in AI search? - 0 views

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    'Should you use schema for ChatGPT search? No, it's not required. But yes, it can help. Use schema for FAQs, how-to guides, reviews, and product pages. Don't waste time on listicles, blog archives, or service pages.'
Rob Laporte

Is rank tracking dead? Why Google's new rules are changing the game - 0 views

  • But, as Miracle Max said, “mostly dead is still slightly alive.”
Rob Laporte

How to optimize your 2025 content strategy for AI-powered SERPs and LLMs - 0 views

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    "helpful chart"
Rob Laporte

Why traditional keyword research is failing and how to fix it with search intent - 0 views

  • Some of the best-performing content types include: Comparison content (“Best DSLR cameras under $1,000”). Niche buying guides (“Ultimate guide to ergonomic keyboards”). Interactive tools (e.g., ROI calculators, pricing estimators). Video-first content, which improves engagement and differentiation.
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