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Rob Laporte

Google; You can put 50 words in your title tag, we'll read it | Hobo - 0 views

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    Google; You can put 50 words in your title tag, we'll read it Blurb by Shaun Anderson Note - This is a test, testing Title Tags in Google. Consider also Google Title Tag Best Practice. We recently tested "how many keywords will Google read in the title tag / element?" using our simple seo mythbuster test (number 2 in the series). And here's the results, which are quite surprising. First - here's the test title tag we tried to get Google to swallow. And it did. All of it. Even though it was a bit spammy; HoboA HoboB HoboC HoboD HoboE HoboF HoboG HoboH HoboI HoboJ HoboK HoboL HoboM HoboN HoboO HoboP HoboQ HoboR HoboS HoboT HoboU HoboV HoboW HoboX HoboY Hob10 Hob20 Hob30 Hob40 Hob50 Hob60 Hob70 Hob80 Hob90 Hob11 Hob12 Hob13 Hob14 Hob15 Hob16 Hob17 Hob18 Hob19 Hob1a Hob1b Hob1c Hob1d Hob1e Hob1f Hob1g Hob1h Using a keyword search - hoboA Hob1h - we were surprised to see Google returned our page. We also tested it using - Hob1g Hob1h - the keywords right at the end of the title - and again our page was returned. So that's 51 words, and 255 characters without spaces, 305 characters with spaces, at least! It seems clear Google will read just about anything these days! ************** Update: Qwerty pointed out an interesting fact about the intitle: site operator in Google. Google results with the intitle: command…..results as expected. But next in the sequence returns the following, unexpected result….. Google results with the intitle: command So what does this tell us? Google seems to stop at the 12th word on this page at least when returning results using the intitle: site operator. Another interesting observation. Thanks Qwerty. ************** We're obviously not sure what benefit a title tag with this many keywords in it has for your page, in terms of keyword density / dilution, and "clickability" in the search engine results pages (serps). 50+ words is certainly not best practice! When creating your title tag bear in
Rob Laporte

Title Tag Optimization, Title Tags for SEO, Title Tags and SEO - 0 views

  • Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.
Rob Laporte

Article Pagination: Actions that Improved Google Search Traffic Google SEO News and Dis... - 0 views

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    The value of "long-form journalism" has been tested on websites such as Salon and shown to be quite viable. It also attracts a better caliber of writer. With this in mind, over a year ago I was working with an online magazine that was already publishing longer, in-depth articles, in the area of many thousands of words. The SEO challenge we had was that page 2 and beyond for most articles were not getting any search traffic - even though there was plenty of awesome content there. The approach we decided on is labor intensive for the content creators. But after some education, the writers were all interested in trying to increase the audience size. Here are the steps we took: Page 1 naturally enough uses the overall title of the article for both its title tag and header, and has a unique meta-description. Every internal page then has its own unique title and header tag . These are based on the first SUB-head for that section of the article. This means more keyword research and writing of subheads than would normally be the case. If the article is considered as a whole, then an tag would seem more accurate semantically. But Google looks at the semantic structure one URL at a time, not for the overall multi-URL article. Most pages also include internal subheads, and these are style as On each internal page, there is also a "pre-head" that does use the article title from page 1 in a small font. This pre-head does not use a header tag of any kind, just a CSS style. This pre-head article title is at the top as a navigation cue for the user. An additional navigation cue is that the unique page titles each begin with the numeral "2." or "3." Each internal page also has a unique meta description, one that summarizes that page specifically, rather than summarizing the overall article. Every page of the article links to every other page at the top and the bottom. None of this anemic "Back | Next" junk. There's a complete page choice shown on everywhe
jack_fox

What You Need to Know About Open Graph Meta Tags for Total Facebook and Twitter Mastery - 0 views

  • All of the other major platforms, Twitter, LinkedIn, and Google+, recognize Open Graph tags. Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead.
  • The tags can affect conversions and click-through rates hugely
  • Adding Open Graph tags to your website won’t directly affect your on-page SEO, but it will influence the performance of your links on social media
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  • if Facebook doesn’t find the og:title tag on your page, it uses the meta title instead.
  • og:typeThis is how you describe the kind of object you are sharing: blog post, video, picture, or whatever
  • In most cases, you will use the “website” value, since what you are sharing is a link to a website. In fact, if you don’t define a type, Facebook will read it as “website” by default.
  • og:descriptionThis meta data descriptor is very similar to the meta description tag in HTML. This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook.
  • the picture you use as an Open Graph image can be different from what you have on your page
  • og:locale – defines the language, American English is the default
  • twitter:cardThis required tag works in a similar way to og:type. It describes the type of content you are sharing.
  • before you can fully benefit from Twitter Cards, you need to request an approval for your page from Twitter. Fortunately, this doesn’t take much time and can be done easily using their Card Validator
Rob Laporte

How (and Why) to Structure Content with HTML Heading Tags - 0 views

  • To identify which URL deserves a featured snippet treatment, Google’s featured snippet algorithm uses content structure almost exclusively.
  • SEO Tips for H2 Headings An H2 tag should always be included in content. Include the primary keyword for the content in the tag. Don’t put too many keywords in the tag (One keyword per a heading is enough). Make sure that users can read the H2 tag easily. Try to use no more than 70 characters in the heading: Keep them concise Make sure the headings catch an eye and grab attention When taken out of context, your H2 headings should give some understanding of the content. You want them to act as clear concise takeaways.
  • You should also understand that the page title (<title>) is different from the <h1> tag, although they should be similar (and even identical).
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  • General SEO Tips for Hx Headings Use short and concise H2 through H6 tags. Don’t use other formatting within H tags, e.g. avoid using bold or italics. More importantly, don’t use links inside heading tags.
Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
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  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
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    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
Rob Laporte

SEO Tools Come To iPhone - 0 views

  • Oct 28, 2008 at 9:17am Eastern by Barry Schwartz    SEO Tools Come To iPhone I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO - iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It does cost $14.99 but it seems to have a nice feature set, including: Complete source code listing Listing of META keywords Listing of META description Listing of all META tags in the document Tag counts - this feature counts all the tags in a document to give clues about composition. Contents of the <title> tag. The body of text with tags removed Percentage of body words that are stop words (See Supported Languages Below). Stopwords are not counted by the search engines, so you can determine how effective your marketing copy is by knowing how much of what you’ve written will be ignored. The total word count of the document for words that are not determined to be numbers Phrase counting for phrases of length 1 to 5 words — this helps you determine repetitive phrases in the document The anchor tags in the document — and, specifically if there is an image in the link text. The inner HTML of of the tag. This is the same as the link text. All the image tags in the document The the text of the image “alt” attribute I wonder how popular this app will be. Even for SEOs, do they find themselves needing to analyze sites on the go? If so, would this tool be it?
Dale Webb

The Meta Keywords Tag is Still Dead! - 0 views

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    At SMX East this week, Cris Pierry, the Senior Director of Yahoo! Search, surprised everyone by saying that Yahoo! had stopped supporting the Meta Keywords Tag several months ago. Google has never supported the Meta Keywords Tag and Bing doesn't support it, either. So, I think I can safely say, "The Meta Keywords Tag is still dead."
jack_fox

Advanced Technical SEO: How social image sharing works and how to optimize your og:imag... - 0 views

  • It’s impossible to specify different images/formats/files for different networks, other than for Facebook and Twitter. The Facebook image is used, by default, for all other networks/systems). This is a limitation of how these platforms work. The same goes for titles and descriptions
  • The image size and cropping won’t always be perfect across different platforms, as the way in which they work is inconsistent.
  • Specifically, your images should look great on ‘broadcast’ platforms like Facebook and Twitter, but might sometimes crop awkwardly on platforms designed for 1:1 or small group conversations, like WhatsApp or Telegram.
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  • For best results, you should manually specify og:image tags for each post, through the plugin. You should ensure that your primary og:image is between 1200x800px and 2000x1600px, and is less than 2mb in size.
  • As an open project, the Open Graph is constantly changing and improving
  • these tags and approaches sometimes conflict with or override each other. Twitter’s twitter:image property, for example, overrides an og:image value for images shared via Twitter, when both sets of tags are on the same page.
  • the open graph specification allows us to provide multiple og:image values. This, in theory, allows the platform to make the best decision about which size to use and allows people who are sharing some choice over which image they pick. How different platforms interpret these values, however, varies considerably
  • Because each platform maintains its own rules and documentation on how they treat og:image tags, there are often gaps in our knowledge. Specific restrictions, edge cases, and in particular, information on which rules override other rules, are rarely well-documented
  • we’re choosing to optimize the first image in the og:set for large, high-resolution sharing – the kind which Facebook supports and requires, but which cause issues with networks which expect a smaller image (like Instagram, or Telegram) sharing.
  • In the context of a newsfeed, like on Facebook or Twitter, the quality of the image is much more important – you’re scrolling through lots of noise, you’re less engaged, and a better image is an increased chance of a click/share/like. 
  • When the ‘full’ size image is over 2mb file size, and/or over 2000 pixels on either axis, we’ll try and fall back to a smaller standard WordPress image size (or to scan the post content for an alternative).
  • If we can’t find a suitable smaller image, we’ll omit the og:image tag, in the hopes that the platform will select an appropriate alternative. Note that this may result in the image not appearing in some sharing contexts.
  • If the ratio exceeds 3:1 we’ll present a warnin (this is the maximum ratio for many networks)
  • For most normal use-cases, we’d suggest that you manually set og:image values on your posts via the Yoast SEO plugin, and ensure that their dimensions are between 1200x800px and 2000x1600px (and that they’re less than 2mb in size)
Jennifer Williams

Tag Categories - 24 views

Hey Dale, I added that for you. If anyone else really thinks a new "tag" (category) is needed, post here to the forum. Don't forget to use these tags and make sure that they are spelled the same...

tags

Rob Laporte

SEOmoz | Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool - 0 views

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    After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%
jack_fox

Image SEO: alt tag and title tag optimization * Yoast - 0 views

  • If you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change these images, give them an empty alt attribute, like so:
  • Each image should have an alt text,
  • title attribute is not required. It can be useful but in most cases, leaving it out shouldn’t be too much of an issue.
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  • If your image is of a specific product, include both the full product name and the product ID in the alt tag so that it can be more easily found.
  • n general: if a keyword could be useful for finding something that is on the image, include it in the alt tag if you can.
Rob Laporte

Google and Review Snippets - GatherUp - 0 views

  • 1. Reputation In Your Title Tag You have control over the meta title tag and can change it as we outline above to include your overall rating and review count. Especially if you are optimizing this title tag for a page dedicated to reviews you can also let the user know you are displaying all of your reviews in one place, offering them a lot of data and efficiency. GatherUp customers would benefit here from showing all of their 1st- and 3rd-party reviews in the Review Widget. 2. Reputation In Your Meta Description
jack_fox

Google Title Tag Update: A Highlight for Extraction Methods & Approaches to SEO - Brodi... - 0 views

  • Google made a change to how title tags are shown for sites sometime around August 17th/18th in 2021
  • Overall, there has been a decline in the length of title tags (according to Rank Ranger) within Google’s search results on both mobile and desktop. This however doesn’t appear to be a result of a pixel limit change.
  • In some instances, the new title has been taken from header tags, internal links, image alt text, or even made up completely by Google.
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  • Google really wants to make sure that the brand name is visible within the title tag, so it can be re-written to become well-suited to having the brand name on the end of the snippet.
  • Google has confirmed that when they show a different title in search results compared to what has been specified, this will not impact your rankings for that page
Rob Laporte

Number of Pages Indexed - Meta Description Tags - Title Tag Length - 0 views

  • For what it's worth, there appear to be character limits to the title tag which you can work with. I ran some tests and it seems that both Google and Yahoo will index a title tag up to 95 characters in length, however they will only display 70 characters in search results. If you have a word that splits somewhere at the 70th character Google will balk and display ... (dot-dot-dot). Something similar for yahoo. What this says to me is that you have 25 chars more real estate to work with than meets the eye. Whether you choose to invest in this hidden real estate or not is another matter.
Jennifer Williams

Resources for More Information About the Canonical Tag | Canonical Tag - 0 views

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    Excellent source of info for new Canonical tag.
jack_fox

Image SEO: alt tag and title tag optimization * Yoast - 0 views

  • Each image should have an alt text
  • a title attribute is not required. What’s more, most of the time it doesn’t make sense to add it. They are only available to mouse (or other pointing devices) users and the only one case where the title attribute is required for accessibility is on <iframe> and <frame> tags.
  • f you have images in your design that are purely there for design reasons, you’re doing it wrong, as those images should be in your CSS and not in your HTML. If you really can’t change these images, give them an empty alt attribute
jack_fox

New robots tag: indexifembedded  |  Google Search Central Blog  |  Google Dev... - 0 views

  • The new robots tag, indexifembedded, works in combination with the noindex tag only when the page with noindex is embedded into another page through an iframe or similar HTML tag
Rob Laporte

Removing URLs From The Index In Bulk - 0 views

  • Combining The URL Removal Tool With The Basic Tools Google’s URL Removal Tool only removes the content from their index for 90 days, so it is not permanent. It is important, therefore, that you take additional steps to make sure that content does not come back into the index. You need to combine its use with one of the Basic Tools discussed above. Here is a table that represents how I look at the choices: Tactic When to Use URL Removal Tool, Plus Deleting Pages and All Links to them, Plus 301s to Best Fit Pages Always the best choice if there is no need for the pages to exist and if you are able to eliminate the pages. URL Removal Tool Plus Rel=Canonical Tagging The best remaining choice if preserving PageRank is a priority; however, you can only use this when your pages are a true duplicate or a strict subset of the pages that the tags point to. URL Removal Tool Plus NoIndex Tag Use when preserving PageRank is a priority, but the Rel=Canonical tag is not appropriate. URL Removal Tool Plus DisAllow in Robots.txt Use when reducing the number of pages that the search engines have to crawl is the priority.
jack_fox

Do canonical tags pass all of the link juice onto the URL they point to? | Moz Q&A | Moz - 0 views

  • In many cases, canonical tags will work much like 301-redirects, and do seem to pass link-juice. I've even seen experiments where people used canonical tags to move an entire domain. I wouldn't recommend it (except in rare cases), but it seemed to work
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