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Search Stats You Need to Know (Sept 08) & Build A Banner In Minutes - 0 views

searchengineland.com/-a-banner-in-minutes-15241.php ppc banners
shared by Rob Laporte on 29 Oct 08 - Cached
  • Google AdWords: Separate metrics for Google and search partners are now available As reported on the Inside AdWords blog, and in the spirit of transparency, Google is finally breaking out stats between Google Search and the Google Search Network. I’ve actually run mirrored campaigns with each option just to be able to see the difference between the two search vehicles. I’m glad Google has now opened this up to us. According to the Google blog: We’re happy to let you know that we’ve changed the way your Campaign Summary and Ad Group Summary pages present statistics in order to give you additional level of detail into your campaign performance. Previously, these pages divided statistics into two categories: search, which included Google and search partners, and the content network. Now, we show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web. You can view ad group or campaign performance at a summary level, or broken down by different combination of Google, our search partners, and our content network. Additionally, separate Google and aggregate search partner statistics will soon be available in the Report Center. Click image above for full screen version
  • Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September.
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  • Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large. More than eight out of 10 marketers who spent at least $50,000 per month on paid search said they planned to maintain or increase their spending during the next 12 months, according to a Marin Software-sponsored study conducted by JupiterResearch. More than 90% of the big spenders also said they would spend as much as 22% more if they had better campaign management tools. Change in Paid Search Spending in next 12 Months according to US Search Marketers, 2008. 55% Plan to Increase spending 28% Plan to Maintain spending 17% Plan to decrease spending
  • Free tool of the week: Build banner ads in minutes in AdWords Called the Display Ad Builder, AdWords now offers a wizard type interface which walks you through the process of building a banner ad. As reported on their blog last week: Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help. This new tool lets you create customized display ads with your own text, images, and logo. You can also change colors and backgrounds. The tool can create ads to fit all possible placements across the Google content network, including video and game placements. The display ad builder is available now to all advertisers in the U.S. and Canada. The interface is very easy to use. Check out the sample ad I designed for this column: Okay, so I’m not going to win a Cleo award for this, but it is a good way to make a quick ad and I’m sure Google will expand the features in the near future. For more info on this tool, check out the YouTube video tutorial and the Display Ads 101 Tutorial.
  • Rob Laporte on 29 Oct 08
     
    Top 10 Industry Search Terms - September, 2008 By Hitwise US The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise All Categories category for the 4 weeks ending September 27, 2008, based on US Internet usage. 1. myspace - .78% 2. craigslist - .47% 3. ebay - .34% 4. youtube - .26% 5. myspace.com - .26% 6. facebook - .20% 7. yahoo - .19% 8. mapquest - .16% 9. www.myspace.com - .10% 10. craigs list - .09% Top 10 Fast Moving Search Terms - September, 2008 by Hitwise This list features the search terms for the industry All Categories, ranked by largest relative increase for the week ending September 27, 2008, compared with the week ending September 20, 2008. 1. dancing with the stars 2. paul newman 3. david blaine 4. clay aiken 5. britney spears 6. 2009 ford mustang concept car 7. hooters 8. criss angel 9. heroes 10. presidential debate Some of the terms that are off the top ten list from August: sarah palin, hurricane gustav, how to get a tax refund, palin, democratic convention Average Search CPC Data by Category for September 2008 Reported by ClickZ based on an Efficient Frontier study A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers. The percentage of change from the previous month is indicated in parenthesis. Total Finance - $2.06 (-22.6%) Mortgage - $2.89 (7.8%) Insurance - $12.65 (4.3%) Travel - $0.69 (-4.2%) Automotive - $0.54 (-5.3%) Retail - $0.50 (13.6%) Dating - $0.44 (2.3%) The biggest change came in the Finance category which dropped from $2.66 in August to $2.06 in September. Paid Search Spending Pops: Very few cuts planned, most plan to splurge From eMarketer
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160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views

www.omnicoreagency.com/ital-marketing-statistics-2018 seo smm
shared by jack_fox on 23 Aug 18 - No Cached
  • Only 43% of online stores see significant traffic from their social media pages.
  • Having a video thumbnail in the search results can double your search traffic.
  • Mobile ad blocking is increasing 90% year-over-year.
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  • Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
  • 38% of marketers are publishing content at least once a week
  • 60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
  • 45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
  • Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
  • Most experts agree to maximize SEO, a blog post should be between 1,000 and 1,500 words.
  • People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
  • 29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
  • Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
  • Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
  • In 2017, the average length of a blog post was 1,142 words. In 2016, it was 1,054 words.
  • About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
  • Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.
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How To Use GSC's Crawl Stats Reporting To Analyze and Troubleshoot Site Moves (Domain N... - 0 views

www.gsqi.com/...l-stats-report-site-migrations seo
shared by jack_fox on 22 Jul 21 - No Cached
  • By analyzing the source domain name that’s part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan.
  • Although there’s a lag in the data populating (3-4 days), the Crawl Stats reporting can sure help surface problems during domain name changes and url migrations
  • jack_fox on 22 Jul 21
     
    "By analyzing the source domain name that's part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan."
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13 Stats That Should Terrify CMOs - 0 views

contently.com/...stats-that-should-terrify-cmos Statistics banners mobile advertising research sites roi planning sem industry social media
shared by Rob Laporte on 02 Jun 16 - No Cached
  • Rob Laporte on 02 Jun 16
     
    "here"
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Mind Blowing Social Media Statistics | Stella Pop's Official Content Marketing Blog - 0 views

www.yostella.com/...lowing-social-media-statistics social media
shared by Jennifer Williams on 31 Jan 10 - Cached
  • Jennifer Williams on 31 Jan 10
     
    Recent social media stats.
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Will it Blend? viral videos boost sales | Blog | Econsultancy - 0 views

econsultancy.com/...blend-viral-videos-boost-sales social media
shared by Jennifer Williams on 02 Jul 09 - Cached
  • Jennifer Williams on 02 Jul 09
     
    Will it Blend stats
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Top Search Providers for August 2009 - ClickZ - 0 views

www.clickz.com/3634969 seo statistics
shared by Rob Laporte on 24 Sep 09 - Cached
  • Top Search Providers for August 2009 By Jack Marshall, ClickZ, Sep 15, 2009 Microsoft's Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches. Market leader Google managed growth of 2.6 percent in comparison, behind an overall average of 2.9 percent for the sector, but continues its dominance with 65 percent of searches. Yahoo, meanwhile, saw its volume of searches drop by 4.2 percent, but continues to hold second place in terms of overall share with 16 percent. Rounding out the top four, AOL experienced growth of 2.9 percent, accounting for 3.1 percent of total searches.
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Federated Media Publishing - 0 views

federatedmedia.net social media
shared by Dale Webb on 06 Jul 09 - Cached
  • Dale Webb on 06 Jul 09
     
    Took me awhile to get a sense of exactly what they do - but I think the core of it is that they have packages depending on what industry you are in, and based on that put you into a network of relevant sites. These sites all run banner advertisements for a cost per number of impressions. It's basically like IYP advertising. We should definitely explore adding this as a service. Service would include gathering network of applicable sites, creating ads, and reporting on monthly stats. More active management, like ad copy testing, could be included.
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18+ stats that show how search and SEO are changing - Econsultancy - 0 views

econsultancy.com/-search-marketing-seo-changing Statistics seo
shared by jack_fox on 31 Oct 19 - No Cached
  • Meanwhile, in China – which is home to the world’s largest internet population – the inverse is taking place as web search engines fall steadily out of favour due to a vastly different internet landscape and differing search habits.
  • Mobile searches for “best” increased more than 80% in two years, while searches for “where to buy” grew by 85%
  • When analysing the top 20 ranked search results for any given query, BrightEdge found that 47% differed between mobile and desktop. And 32% of the time, the first page that ranked for a domain on any given query differed between desktop and mobile.
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  • 2018 Mid-Year Mobile Research Round-Up studied the differences in search results for queries carried out on mobile versus desktop, and found that a full 76% of keywords already produced a different result on mobile.
  • May 2018, Google reported that there had been a 500% growth in “near me” mobile searches that contained a variant of “can I buy” or “to buy” between 2015 and 2017. Over the same time period, it had also seen a more than 150% increase in mobile searches for “[blank] near me now”, and a more than 900% rise in mobile searches for “[blank] near me today/tonight”
  • By 2018, the situations had reversed, with 54% of searchers beginning a product hunt on Amazon and 46% beginning one on Google.
  • However, searchers who begin their product hunt on Google purchase more quickly. Jumpshot found that 35% of Google product searches lead to a transaction within five days, versus less than 20% on Amazon.
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Blocking URLs: Unmask Googlebot's Real Server Response - 0 views

gentofsearch.com/...ooglebots-true-server-response seo usability & CRO
shared by jack_fox on 15 Nov 21 - No Cached
  • HTTP errors bring down average response time – 4xx and 5xx errors can bring down the average in crawl stats.Blocking client and server errors can “increase” reported avg. response times – Blocking unimportant 4xx and 5xx errors can reveal the true average for your website in crawl stats report.Page load resource higher crawl rate on lower priority sites – A high percentage (%) of page resource load resource UA requests might indicate that refresh and discovery crawling isn’t a priority for Googlebot on a particular host.Blocking URLs in robots.txt doesn’t shift crawl budget – Googlebot doesn’t reallocate or shift crawling to another area of the website just because you block unimportant resources (unless Googlebot is already hitting your site’s serving limit (which usually happens on large websites)).
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Search Engine Statistics 2022: Market Share and Revenue | SerpWatch - 0 views

serpwatch.io/...search-engine-statistics Statistics SEM Industry roi planning
shared by Rob Laporte on 15 Jun 22 - No Cached
  • Google has 92.04% of the global market share. Bing accounts for 6.79% of the market share on desktop devices worldwide.
  • Globally, search traffic accounts for 29% of the web traffic.
  • In September 2021, Google’s desktop market share was 86.64%.
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  • Google holds an 88.34% share of the US search engine market.
  • Google has 94.24% of the mobile market share in the US.
  • 93% of consumers in the US use local search to find businesses.
  • Organic search generates 53.3% of website traffic across industries.
  • Bing holds 11.05% of the desktop search engine market in the US.
  • On desktop devices, 34.85% of searches end with zero clicks
  • 56.10% of searches on mobile devices are zero-click searches
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