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1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.

opportunities to “recycle” data we already have to find new and different insights. Think about it–if you’re working at a full-service agency, your overall team may have access to a client’s Google Analytics and Adwords, SEMRush, STAT, HotJar, SurveyMonkey, SpyFu, Twitter Analytics, etc.

To get started on connecting utilizing other teams’ data, you have to pay attention to what the other teams are doing.

the key to integration

For multiple suggestions, submit feedback for each item separately.

n the response box that opens, write a short description that includes the following: Clearly state your suggested change. Explain why your suggestion is correct and should replace the existing content. Include a publicly accessible URL that confirms your suggested change.

Some parts of the knowledge panel can't be changed, such as: Subtitle Wikipedia snippet Images other than the main image The "People also search for" section

Here is a Summary of Our Key Findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference. 5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range. 7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. 8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words. 9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%. 10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description. I have detailed data and information of our analysis below.

People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result