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Rob Laporte

Improved Snippets, Rank Boost For "Official" Pages Among 10 New Google Algorithm Changes - 0 views

searchengineland.com/oogle-algorithm-changes-100969

seo

shared by Rob Laporte on 29 Nov 11 - No Cached
  • Rob Laporte on 29 Nov 11
     
    Google Can Now Execute AJAX & JavaScript For Indexing
Rob Laporte

Two Google+ SEO Guides You Should Read - 0 views

searchengineland.com/-guides-you-should-read-111703

seo social media

shared by Rob Laporte on 24 Feb 12 - No Cached
  • Rob Laporte on 24 Feb 12
     
    The Ultimate Google+ SEO Guide
Rob Laporte

Universal Analytics - Google Analytics Game Changing Analytics Engine - 0 views

www.jeffalytics.com/sal-analytics-google-analytics

roi planning

shared by Rob Laporte on 01 Aug 13 - No Cached
  • Rob Laporte on 01 Aug 13
     
    Google Analytics Blog
Rob Laporte

Marin: If Google Applies "Not Provided" To PPC, Paid Search Management Platforms Will S... - 0 views

searchengineland.com/atforms-will-still-work-188729

ppc roi planning

shared by Rob Laporte on 10 Apr 14 - No Cached
  • Rob Laporte on 10 Apr 14
     
    Official: Google Brings "Not Provided" To Ads, Will Withhold Search Query Data From Paid Clicks
Rob Laporte

International SEO 101: Search Marketing for Foreign Countries and Languages - 0 views

blog.hubspot.com/...n-Countries-and-Languages.aspx

seo

shared by Rob Laporte on 02 Jun 10 - Cached
  • When possible, have your site/subdomain hosted in the country you're targeting. This isn’t always an option. It may make more sense for your sites to all be hosted at the same place, in which case you'll want to make use of your Google Webmaster account.  Whether you use a ccTLD or a subdomain, you can have a separate Webmaster tools account for each.  Verify your accounts and then select which country you want to serve in its settings. *Tip: This helps ensure you can be found when searchers decide to use only country-targeted search results. However, it is not an appropriate setting for just foreign language-specific targeting and optimization because you don't want to exclude other countries who also speak that language. If searchers use the default “Web,” Google will search the entire Web, in which case it’s a win-win for you.
Rob Laporte

Paid Search Reports: Google Profits at Bing/Yahoo's Expense #SEWatch - 0 views

blog.searchenginewatch.com/101012-114807

seo statistics

shared by Rob Laporte on 13 Oct 10 - No Cached
  • October 12, 2010 Paid Search Reports: Google Profits at Bing/Yahoo's Expense  Share tweetmeme_source = 'sewatch'; tweetmeme_service = 'bit.ly'; Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and SearchIgnite. Google's share of paid search spend rose from 75.8 percent in Q2 to 77.9 percent in Q3, according to Efficient. SearchIgnite had Google growing to 80.2 percent of PPC ad spend. Paid clicks were up 9 percent year-over-year (YoY); CPCs were up 14 percent YoY; and impressions were up 6 percent YoY, Efficient reported. Efficient said this demonstrates Google's continued ability to increase consumer and advertiser demand.
Rob Laporte

Universal Search: The (War) Elephant in the Room - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3631629

seo

shared by Rob Laporte on 24 Nov 08 - Cached
  • Working as One Agencies need to throw the old model out the window. Rather than addressing only our own discipline, we need to look at the playing field as a whole. Focusing all efforts in harmony is the only way to properly address the challenges of universal search. Today's search strategy requires optimization of all of the client's assets, not just their Web site. This means press releases, images, videos, and even brick-and-mortar locations to take full advantage of all that universal search has to offer. Included in this is the paid search team, not only for the promotional opportunities provided by paid search but also for how they must work in conjunction with feeds management. Take the new Google feature being tested called the Plus Box. Clients can't take advantage of this new feature without having the paid search team and the feeds management team working together. The paid team needs to ensure the bidding strategy meets the needs of the user, and the feeds management team must provide a feed of the appropriately bid upon terms to Google Base in order to populate the Plus Box. One needs the other to function.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Rob Laporte

Estimated Click Fraud Rate Remains At 16%, Says Click Forensics - 0 views

searchengineland.com/says-click-forensics-15240.php

ppc

shared by Rob Laporte on 29 Oct 08 - Cached
  • Oct 23, 2008 at 11:14am Eastern by Barry Schwartz    Estimated Click Fraud Rate Remains At 16%, Says Click Forensics Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change was that botnets were said to be responsible for 27.6 percent of the click fraud, up 10% from last quarter. The average estimated click fraud rate of on the content networks, including Google AdSense and the Yahoo Publisher Network, was 27.1 percent, which is down from the 27.6 percent rate of the previous quarter. Click fraud was said to originate mostly from Russia (4.9 percent), France (4.8 percent) and the U.K. (3.5 percent) according to Click Forensics. Like always, keep in mind Chris Sherman’s advice when looking at these figures: At first glance, these numbers may seem alarming, but they may not take into account the discounting of questionable clicks done by most search engines. In fact, Google has stated that click fraud amounts to just .02% of all clicks after it allows for other non-converting clicks. See Danny’s Google: Click Fraud Is 0.02% Of Clicks for a detailed look at how Google analyzes clicks and why its number of fraudulent clicks is so much lower than that reported by Click Forensics.
Rob Laporte

Buying Sites? Use Trusts To Avoid Google Domain Demolitions | SEO ROI Services - 0 views

seoroi.com/...es-use-trusts-beneficial-title

seo

shared by Rob Laporte on 21 May 08 - Cached
  • Buying Sites? Use Trusts To Avoid Google Domain Demolitions Author: Gabriel Goldenberg, May 9, 2008 submit_url = "http://seoroi.com/seo-roi-quality/buying-sites-use-trusts-beneficial-title/"; At the Domain Roundtable, Matt Cutts said that Google will cut down any sites that get sold back to zero ranking value. So after a site has built up SEO strength for a few years, the asset could be worthless on the search market because Google - which controls the overwhelming majority of North American and most Western search - makes the rules. This is clearly unfair to webmasters. Not to mention that the Fortune 500 are again on a different playing field, because their purchases are just mergers and acquisitions, not “site purchases”… Update: Apparently this treatment is reserved for sites that also change topics. The technique thus remains useful, but obviously the problem it resolves is narrowed to particular situations. Hat tip to Gustavo Cardial for pointing out the error. Lady Justice, blindfolded with scales and sword by California Criminal Defense Lawyer Rob Miller. In an effort to balance out the scales, I’m sharing a legal technique called “the trust.” My hope is that it will enable webmasters to buy sites and sell them without fear that their hard SEO work will go to naught.
Rob Laporte

Web Analytics for (SEM) Dummies Part 1: Basic Terminology and a Free Geocoding Tool - 0 views

searchengineland.com/080822-120120.php

ppc

shared by Rob Laporte on 25 Aug 08 - Cached
  • AdWords 301: Advanced - The 301 session is recommended for advertisers who already understand the basic fundamentals of advertising on AdWords. Topics include campaign best practices, advanced optimization techniques, and split testing. There is also a deep dive into the Content Network and advanced bidding strategies. . Note – These seminars are NOT put on by Google. They are partners of Google. However, my guess is that they’re going to be at least halfway decent if Google is promoting them. You can learn more about the seminars including registration dateshere.
Dale Webb

Google - Internet Stats - 0 views

www.google.co.uk/...internetstats

statistics

shared by Dale Webb on 18 Sep 09 - No Cached
  • Dale Webb on 18 Sep 09
     
    This Google resource brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time.
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