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Dale Webb

Customizing Google's 404 Widget with a CSS modification - 0 views

www.seomfg.com/...cement-with-a-css-modification

404

shared by Dale Webb on 11 May 09 - Cached
  • Dale Webb on 11 May 09
     
    Google's handy 404 Error Page Enhancement in Google Webmaster Tools can be modified to ensure visitors stay on your site.
Dale Webb

Product Extensions Available to All U.S. Advertisers - 0 views

blog.searchenginewatch.com/091125-113251

ppc

shared by Dale Webb on 27 Nov 09 - Cached
  • Dale Webb on 27 Nov 09
     
    Google has unleashed a new feature in AdWords and is making it available to all U.S. advertisers. The feature is called Product Extensions and it uses information from an advertiser's account in Google Merchant Center. Product extensions allow images to be shown with your ad. The ads include a plusbox, which expands the ad. Advertisers will not be charged when a user simply clicks the plusbox - only when a user actually clicks through to the site.
Rob Laporte

Google Product Search Insights: The Impact of UPCs on Customer Conversions - Search Eng... - 0 views

searchenginewatch.com/...f-UPCs-on-Customer-Conversions

ppc

shared by Rob Laporte on 18 Jul 11 - No Cached
  • Rob Laporte on 18 Jul 11
     
    Google Extends Support for rel=canonical
Rob Laporte

Social Media - Google takes on Facebook - Internet Retailer - 0 views

www.internetretailer.com/...google-takes-facebook

social media banners Statistics

shared by Rob Laporte on 01 Jul 11 - No Cached
  • Google+ will test whether the search giant can reach some of the 157.2 million consumers who accessed Facebook in May, according to web measurement firm comScore Inc. Those consumers are particularly valuable because they looked at 103 billion pages and spent an average of 375 minutes on the site. Consumers on Google sites, which includes YouTube, viewed 46.3 billion pages and spent 231 minutes on those sites. That helps explain how Facebook has been able to garner nearly one in three online display ads on the web, according to a recent comScore report.
Rob Laporte

Google Launches Smart Goals For Advertisers That Don't Have Conversion Tracking - 0 views

searchengineland.com/ave-conversion-tracking-238159

roi planning ppc

shared by Rob Laporte on 28 Dec 15 - No Cached
  • Rob Laporte on 28 Dec 15
     
    Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don't have another way to track and optimize for conversions.
Rob Laporte

Programmatic Advertising: Creating Remarketing Audiences from Google Analytics - E-Nor ... - 0 views

www.e-nor.com/...udiences-from-google-analytics

roi planning ppc banners

shared by Rob Laporte on 25 Jan 16 - No Cached
  • Rob Laporte on 25 Jan 16
     
    "Similar Audiences"
Rob Laporte

Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting - 0 views

searchengineland.com/cking-pagerank-sculpting-20408

seo site code & design

shared by Rob Laporte on 13 May 12 - Cached
  • Rob Laporte on 13 May 12
     
    Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
Rob Laporte

Official Google Webmaster Central Blog - 0 views

googlewebmastercentral.blogspot.com

site code & design

shared by Rob Laporte on 21 Oct 08 - Cached
  • Message Center warnings for hackable sites Thursday, October 16, 2008 at 8:28 AM Recently we've seen more websites get hacked because of various security holes. In order to help webmasters with this issue, we plan to run a test that will alert some webmasters if their content management system (CMS) or publishing platform looks like it might have a security hole or be hackable. This is a test, so we're starting out by alerting five to six thousand webmasters. We will be leaving messages for owners of potentially vulnerable sites in the Google Message Center that we provide as a free service as part of Webmaster Tools. If you manage a website but haven't signed up for Webmaster Tools, don't worry. The messages will be saved and if you sign up later on, you'll still be able to access any messages that Google has left for your site.One of the most popular pieces of software on the web is WordPress, so we're starting our test with a specific version (2.1.1) that is known to be vulnerable to exploits. If the test goes well, we may expand these messages to include other types of software on the web. The message that a webmaster will see in their Message Center if they run WordPress 2.1.1 will look like this:
Rob Laporte

Are PPC Ads Now Counting in Google Organic Backlinks? - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3634027

ppc seo link marketing

shared by Rob Laporte on 28 Jul 09 - Cached
  • In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search. My team recently noticed this in one of our client's Google Webmaster Tools accounts. They saw instances of backlink anchor text that we knew we weren't optimizing against (not requesting links with these keywords) and they seemed very promotional in nature. When we reviewed these links, we saw that they were coming from paid search efforts. They were the titles of the ads on both Overture/Yahoo Search Marketing and Google AdWords. Yet, Google Webmaster Tools was (and still is) showing these as anchor text of backlinks to the Web site.
Rob Laporte

Google Provides FAQ About Authorship, From Blocking To No Mascots - 0 views

searchengineland.com/le-authorship-questions-170284

seo site code & design

shared by Rob Laporte on 23 Aug 13 - No Cached
  • Rob Laporte on 23 Aug 13
     
    The Definitive Guide To Google Authorship Markup
Rob Laporte

Google Authorship and the Fast Track to Better Rankings: A Case Study - YouMoz - Moz - 0 views

moz.com/...o-better-rankings-a-case-study

seo social media site code & design

shared by Rob Laporte on 01 Aug 13 - No Cached
  • Rob Laporte on 01 Aug 13
     
    Google introduced Universal Analytics
Rob Laporte

Google Extends Support for rel=canonical - Search Engine Watch (#SEW) - 0 views

searchenginewatch.com/...tends-Support-for-relcanonical

seo site code & design

shared by Rob Laporte on 19 Sep 11 - No Cached
  • Rob Laporte on 19 Sep 11
     
    Google announced
Rob Laporte

BruceClay - SEO Newsletter - INTERNATIONAL: Universal Search Occurrences and Types in G... - 0 views

www.bruceclay.com/...universalsearchaustralia.html

seo international site code & design

shared by Rob Laporte on 22 Jun 10 - Cached

  • Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations.

    In addition, we wanted to test what Marissa Mayer, the Google VP of Search Products & User Experience stated in November 2009. In the interview, she noted that when Universal Search launched in 2007 a Universal Search item appeared in 4 percent of search queries, whereas in November 2009 a Universal Search item appeared in 25 percent of search queries.

    We selected a sample of different search results in Google.com.au (searched from an Australian IP and eliminating the impacts of personalised search) and recorded the occurrences and types of Universal Search results. We gathered this data across a number of different keyword groups including brand, high-volume, mid-tier, long-tail and celebrity- and news-related keywords. We then tracked those search results over a period of days to determine the level of change.

    Please note that these are based on a sample size and are based on an average across the sample set. The results of our research are outlined below:

    A) Percentage of Times a Universal Search Result Appears on Page 1

    Our research shows that:

    • 86 percent of all searches returned a Universal Search result on page
    • 74 percent of all searches returned a Universal Search result above the fold on page 1.
Rob Laporte

Report: HTTPS URLs Have No Discernible Ranking Benefit In Google Currently - 0 views

searchengineland.com/enefit-google-currently-202350

seo site code & design

shared by Rob Laporte on 08 Sep 14 - No Cached
  • Rob Laporte on 08 Sep 14
     
    HTTPS URLs Have No Discernible Ranking Benefit In Google Currently
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