Group items tagged

"The five key trends listed in Google's report include: More consumers using multiple devices Increased reliance on Google People are creating and fostering relationships virtually Adjusting routines to be at-home-first People are practicing self-care more"

"Many of the PPC specialists I know will privately have data showing that the minimum threshold Google usually has for paid ads is lower for competitive brand buys."

"you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page."

"Penguin 4.0"

"Search Engine Land"

"Google Toolbar's "Provide suggestions on navigation errors""

"6. Regular Expressions Match I like to view regular expressions match as an extension of exact match because it allows you to bring under one umbrella similar goals. Using our example from above, inside Google Analytics identify your regular expression match by typing in "^/purchase-chickens". In essence, you're telling Google Analytics to hunt down metrics on any page within that family of URLs: /purchase-chickens.html, /purchase-chickens/blog and so on. What you won't see are URLs with those keywords, but flopped: blog/purchase-chicken or subscribe/purchase-chicken (you can find that data, however, by using the $ symbol instead of the ^ symbol)."

documentation

For these reasons, option two, editing the sitemap.xml, is the better method. It only concerns one file per version of the website, doesn't affect page loading times, and can be easily used with other file types. Issues Although this does the job solving the problem for Google searches, this method isn't universally recognized by other search engines like Bing and Yahoo, which still yield consistent traffic, albeit low, but converting still. Despite the lack of support by Bing, this method is a great stratagem for working with the biggest in the search game, Google. It permits you to do region-specific targeting of your website in search without incurring penalties associated with duplicate or similar content; an SEO win! This can also be achieved on other search engines. Bing, for example, allows you to make such a distinction with a meta tag inserted into the HTML page or make a change to the HTTP headers; a harder solution than Google's, but still recommended.