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This could be useful for proposals, or to use quotes for our website, considering the resources Google likely employed just to write this page. Plus, citing Google backing up our claims makes us look good.

The value of "long-form journalism" has been tested on websites such as Salon and shown to be quite viable. It also attracts a better caliber of writer. With this in mind, over a year ago I was working with an online magazine that was already publishing longer, in-depth articles, in the area of many thousands of words. The SEO challenge we had was that page 2 and beyond for most articles were not getting any search traffic - even though there was plenty of awesome content there. The approach we decided on is labor intensive for the content creators. But after some education, the writers were all interested in trying to increase the audience size. Here are the steps we took: Page 1 naturally enough uses the overall title of the article for both its title tag and header, and has a unique meta-description. Every internal page then has its own unique title and header tag . These are based on the first SUB-head for that section of the article. This means more keyword research and writing of subheads than would normally be the case. If the article is considered as a whole, then an tag would seem more accurate semantically. But Google looks at the semantic structure one URL at a time, not for the overall multi-URL article. Most pages also include internal subheads, and these are style as On each internal page, there is also a "pre-head" that does use the article title from page 1 in a small font. This pre-head does not use a header tag of any kind, just a CSS style. This pre-head article title is at the top as a navigation cue for the user. An additional navigation cue is that the unique page titles each begin with the numeral "2." or "3." Each internal page also has a unique meta description, one that summarizes that page specifically, rather than summarizing the overall article. Every page of the article links to every other page at the top and the bottom. None of this anemic "Back | Next" junk. There's a complete page choice shown on everywhe

Though the "site:" operator can teach you a lot about how Google indexes your website, there are some things that it doesn't show you. For example, the "site:" operator doesn't show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a "site:" operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don't despair! The snippet that shows up when you use a "site:" operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you'll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the "site:" operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn't sorted in any particular order of importance. So be careful about drawing any conclusions based on that.

"For this, Google can use the already verified data from (semi-)structured databases like the Knowledge Graph, Wikipedia … as training data to learn to assign unstructured information to existing models or classes and to recognize new patterns. This is where Natural Language Processing in the form of BERT and MUM plays the crucial role. Using Natural Language Processing, Google is able to access a huge range of unstructured information from the entire crawlable world wide web. The final major challenge is validating the accuracy of the information. The solution could be a further development of the Knowledge Vault."