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The Structured Snippets feature will indicate information such as the date of upcoming events, features included in a service, product specifications, etc. In the case of a listed event, the feature may show along with a link to bring you to the event's webpage on the site

Using the arrow buttons on the sides of the carousel, you can move from one tweet to the next. The time of the tweet's posting, as well as a direct link to the specific tweet

expect the Carousel (Black) feature to predominantly display images with ancillary text underneath each image against a black background. The carousel is commonly known to appear in relation to movie titles, musical artists, book titles etc. Generally speaking, this form of carousel appears when there are more than four results to display within it.

The future of SEO isn't about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.

In “Google Organic Click-Through Rates” on Moz, Philip Petrescu shared the following CTR data:

The Larry RankBrain Risk Detection Algorithm. Just download all of your query data from Webmaster Tools and plot CTR vs. Average Position for the queries you rank for organically, like this:

If you have your site set to detect a visitor's location and show content based on that, I would recommend the following: Serve a unique URL for distinct content. For instance, don't show English content to US visitors on mysite.com and French content to French visitors on mysite.com. Instead, redirect English visitors to mysite.com/en and French visitors to mysite.com/fr. T hat way search engines can index the French content using the mysite.com/fr URL and can index English content using the mysite.com/en URL. Provide links to enable visitors (and search engines) to access other language/country content. For instance, if I'm in Zurich, you might redirect me to the Swiss page, but provide a link to the US version of the page. Or, simply present visitors with a home page that enables them to choose the country. You can always store the selection in a cookie so visitors are redirected automatically after the first time.

Google's policies aren't as inflexible as you're trying to portray. The same Google page you quote also says that intent ought to be a major consideration (just as when evaluating pages with hidden content). Also, why would Google's guidelines prevent you from using geotargeting without an immediate redirect? Just because you don't immediately redirect search users to a different page doesn't mean you have to ask for their zip code instead of using IP-based geotargeting.    Lastly, I don't think using such redirects from SERPs improves user experience at all. If I click on a search result, then it's because that's the content I'm interested in. It's very annoying to click on a search result and get a page completely different from the SERP snippet. And what about someone who is on business in a different country? Search engines already provide different language localizations as well as language search options to favor localized pages for a particular region. So if someone goes to the French Google, they will see the French version of localized sites/pages. If they're seeing the U.S. version in their SERP, then it's because you didn't SEO or localize your pages properly, or they deliberately used the U.S. version of Google. Don't second guess your users. Instead, focus on making sure that users know about your localized pages and can access them easily (by choice, not through force).5 days ago, 17:00:11 – Flag – Like – Reply – Delete – Edit – Moderate Bill Hunt Frank your spot on as usual. We still keep chasing this issue and as I wrote on SEW last year in my article on language detection issues http://searchenginewatch.com/3634625 it is often more of the implementation that is the problem than the actual redirect.    Yes, it is exactly cloaking (maybe gray hat) when you have a single gateway such as "example.com" and if the person comes from Germany they see the site in German language or English if their IP was in New York. Engines typically crawl from a central location like Mountain View or Zurich so they would only see the English version since they would not provide signals for any other location. Where you really get into a tricky area is if you set it so that any user agent from a search engine can access any version they are asking for and let them in yet a human is restricted - sort of reverse cloaking. If Mr GoogleBot wants the French home page let him have it rather than sending him to the US homepage.    With the growth of CDN's (content data networks) I am seeing more and more of these issues crop up to handle load balancing as well as other forms of geographical targeting. I have a long list of global, multinational and enterprise related challenges that are complicated by many of Google's outdated ways of handling kindergarten level spam tactics. Sounds like a SES New York session...

But here’s the formula we’ve found to work really well: video for awareness, interactive display creatives and social channels for engagement, and product-focused creatives for acquisition. This is not just for a purely performance-based approach, but for encouraging account growth year-over-year with increases in traffic and conversions.

What are Google Sitelinks? Google Sitelinks are displayed in Google search results and are meant to help users navigate your website. Google systems analyze the link structure of your website to find shortcuts that will save users time and allow them to quickly find the information. Sitelinks are completely automated by Google’s algorithm. In short, Google Sitelinks are shortcuts to your main pages from the search result pages. When do Google Sitelinks show? Google only shows Sitelinks for results when they think they’ll be useful to the user. If the structure of your website doesn’t allow Google spider to find good Sitelinks, or they don’t think the Sitelinks for your site are relevant for the user’s query, they won’t show them. Although there are no certain answers to this question from Google, the following factors seem to influence whether Google displays Sitelinks or not: Your site must have a stable no.1 ranking for the search query. So Sitelinks show up most often for searches on brand names. Your site must be old enough. It seems that websites under 2 years old don’t get Sitelinks The number of searches - it seems that the search keywords aren’t searched often enough don’t get Sitelinks The number of clicks - it seems that your site has to get many clicks for the searched keywords It seems that Sitelinks don’t show to search queries consisting of two or more keywords The number of links - links are important everywhere in the SEO world, aren’t they? The inbound links with the relevant anchor text seems to influence the chance of getting Sitelinks How can we get Sitelinks for our website? If you can meet the above mentioned criteria, you’ll have a big chance to get Sitelinks shown for your site. But you can also improve the structure of your website to increase the possibility and quality of your Sitelinks. Google seems to use the first level links on a website for the Sitelinks, so make sure all your important links are on the homepage. The links should be text links or image links with an IMG ALT attribute. JavaScript or Flash links are not considered for Sitelinks. Also, it seems that Google likes links that appear at the top of a webpage. So try to put your important links at the top of the HTML code and then re-position using CSS. Overall, build your website following SEO best practices and rank no.1 for your most important keywords will ensure the Sitelinks appearances and help users to navigate your website.