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However, when it comes to blogs, consumer information discovery trends are involving social networks and social media at an increasing rate. Recommendations are competing with search. When looking at the web analytics of our blog and client blogs, social media traffic is in the top 5 referring sources of traffic. Blogs are social and social media sources will become increasingly important for many business blogging efforts in the coming year. So, what can a company do to build upon and benefit from, the compounding equity that grows with long term blogging and SEO efforts? I’ll be answering that question specifically in tomorrow’s post on 5 Tips for Successful Blog Optimization efforts. In the meantime, have you started a blog only to lose interest or stop contributing to it? What was your reason? What would you do differently?

Next, you’ll want to see which pages of your site are bringing keyword traffic and whether they are the specific ones for which you optimized. To view this, click on the “content overview” section and then on the right hand side of the page, under “landing page optimization” click on “entrance keywords.”  This allows you to view specific stats for each page of your site. The first screen is the entrance keywords for the page that receives the most pageviews (typically your home page), but you can click to other pages via the drop down box that says “content.” If you don’t immediately see a page for which you are interested in viewing entrance keywords, you can type a word that you know is in the URL of that page in the search box that’s contained in the content dropdown. So if you’re looking for a page that has a file name of /green-widgets.php you can type just “green” or “widgets” into the search box and you’ll see all pages that have that word in the file name. Now you should be able to see all the entrance keywords for that page. Are they ones (or variations of) those for which you optimized?  If so, then your SEO is taking hold! If not, you’ll want to determine why. Perhaps it’s just too soon after your SEO work was completed. Perhaps they’re highly competitive phrases which will need more anchor text links pointing in.

Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.

TEXT SIZE Advertisement <SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N5621.websitemagazine.com/B3286961.2;abr=!ie;sz=300x250;ord=[unique-string]?"> </SCRIPT> <NOSCRIPT> <a target='_blank' HREF="http://ads.websiteservices.com/adclick.php?bannerid=244&zoneid=14&source=&dest=http%3A%2F%2Fad.doubleclick.net%2Fjump%2FN5621.websitemagazine.com%2FB3286961.2%3Babr%3D%21ie4%3Babr%3D%21ie5%3Bsz%3D300x250%3Bord%3D%5Bunique-string%5D%3F&ismap="> <IMG SRC="http://ad.doubleclick.net/ad/N5621.websitemagazine.com/B3286961.2;abr=!ie4;abr=!ie5;sz=300x250;ord=[unique-string]?" BORDER=0 WIDTH=300 HEIGHT=250 ALT="Click Here"></A> </NOSCRIPT> Advertisement Paid Search Beats SEO Conversion Rates? ShareThis In a statement that will surely have SEO's up in virtual arms, WebSideStory, a provider of digital marketing and analytics solutions, today announced the results of a  study that shows paid search has a nine percent edge in conversion rates over organic search. I can hear the furious typing of a million outraged SEO bloggers at this very minute. Via the news release, "In a study of leading business-to-consumer (B2C) e-commerce sites during the first eight months of this year, paid search -- keywords bought on a pay-per-click basis at search engines such as Google, Yahoo and MSN -- had a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites using the company's award-winning HBX Analytics technology. This compared to a conversion rate of 3.13 percent for organic search results, defined as non-paid or natural search engine listings, during the same January-to-August timeframe, according to the WebSideStory Index, a compilation of e-commerce, site search and global Internet user trends. The study analyzed more than 57 million search engine visits. Order conversions occurred during the same session. "For both paid and organic search, you have highly qualified traffic that converts far above the overall conversion rate of about 2 percent for most e-commerce sites," said Ali Behnam, Senior Digital Marketing Consultant for WebSideStory. "In the case of paid search, marketers have better control over the environment, including the message, the landing page and the ability to eliminate low-converting keywords."

We recently published a popular blog post called Get detailed site analysis to solve problems that highlights the function and capabilities of the new, beta search engine optimization (SEO) Toolkit from the Microsoft Internet Information Server (IIS) team. The tool works as an extension to the latest version of IIS, version 7.

How The Robots Work Without getting into the programming details, the robots and web crawlers basically follow the following steps: On arrival, the robot pulls out all of the readable text it is interested in and creates a list of the links found on the page.  Links set as 'nofollow' or 'disallowed' are not added to the list.  If there are too many links, the robot may take a special action based on that. While the first robot completes processing the page, another robot script is launched to follow each of the links.  If there are ten links, there are now eleven robots running. Each of those robot scripts loads the page they were sent to and builds another link list.  Unless told otherwise, if there are ten links on each of those pages, one hundred additional robots get launched. Before going to the next page, the robots check to see if that page has already been looked at.  If already indexed that day, they cancel themselves and stop. The number of robots keeps expanding until all of the links have been followed and the site's web pages have been indexed or avoided. You can see that on some sites, thousands of robot processes can be taking their turns to work a web page.  There is physical limit on how much memory is available on the server.  If the number of active robots exceeds that, they have to be canceled or memory corruption will occur. If you let the robots run in too many directions, they may not finish looking at every web page or the results from some pages may get scrambled.  You are also subject to the number of robots on that server that are looking at other web sites.  Poorly managed robot servers can end up creating very strange results.