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The Fetch and Render tool shows us that Googlebot is unable to see the content and links the same way humans will. This means that Googlebot cannot follow the links in the JavaScript to these deeper course pages on the site.

Contribution is determined by external signals (e.g., links, reviews) and is basically a measure of an entity’s contribution to a topic

Each entity is assigned a unique identifier.

Determining the most likely entity being requested by a searcher can be completed by establishing which entity appears the most times in the top 10 results.

Monitoring website performance in analytics platforms to discover insights.

Monitoring performance: AI can process data, alert the user to any anomalies and highlight quick wins to action immediately.

The unifying thread through all of this is the fact that AI can deliver highly relevant insights automatically, at huge scale, and in a manner we can easily share with other departments in our organization. Without the right technology, we could only achieve this with the support of hundreds of analysts and an infinite budget.It is worth noting that the difference between a valuable insight and a simple observation is incredibly significant for any business. A true insight illuminates something new and guides future action based on the moments and metrics that matter

Adding structured data to your pages can help search engines display your images as rich results. While Google says structured data doesn’t help you rank better, it does help to achieve a more fleshed out listing in Image Search

Adding images to your XML sitemaps helps Google index your images, so be sure to do so for better image SEO.

More importantly, this means that Googlebot will be able to crawl most modern websites and access thousands of features that a modern browser can access including ES6 and newer JavaScript features

But, Googlebot still can’t see everything. Google said, “there are still some limitations, so check our troubleshooter for JavaScript-related issues and the video series on JavaScript SEO.” Google has listed the JavaScript issues that you should be considerate of. You can watch Google’s advice on JavaScript SEO on YouTube.

Why we care. This update means we as SEOs can focus more on creating useful and helpful content for our audiences and less time on working on technical workarounds for Google’s crawler. That doesn’t mean you can forget about how Google crawls and indexes your content, however. You still need to make sure your website is built in a search engine-friendly manner and that Google is crawling and indexing your website. But you likely will have to worry about this process just a little less now that Googlebot will always be running the latest version of Chromium.

It’s impossible to specify different images/formats/files for different networks, other than for Facebook and Twitter. The Facebook image is used, by default, for all other networks/systems). This is a limitation of how these platforms work. The same goes for titles and descriptions

The image size and cropping won’t always be perfect across different platforms, as the way in which they work is inconsistent.

Specifically, your images should look great on ‘broadcast’ platforms like Facebook and Twitter, but might sometimes crop awkwardly on platforms designed for 1:1 or small group conversations, like WhatsApp or Telegram.

Instagram blocks search engines from categorizing images. Your profile itself can be indexed, but the images cannot. This makes Instagram SEO challenging…but not impossible.

If you're going down the path of data analysis, your primary reason for learning how to program is to work with data and do more sophisticated things with data, then I think there's no better language than Python.

If you're going down the path of web development, you want to be a better technical SEO, you want to understand how websites are constructed, JavaScript is an incredibly robust programming language that has boomed in usage on websites over the last few years. It's also very capable of doing backend web development with a language like Node.js, which is just a variant of JavaScript. The only issue with learning JavaScript is I would say that you need to learn CSS and HTML first.

1. Googlebot crawls, Caffeine index and render. 2. For HTML web pages, Googlebot requests a page and downloads the HTML, contents are then indexed by Caffeine. 3. For JavaScript web pages, Googlebot request a page, downloads the HTML, first indexing happens. Caffeine then renders the page, send rendered links and data back to Googlebot for crawl queue, after re-crawl, cue second indexation. 4. Rendering is resource heavy and second indexation will be put on queue, which makes it less efficient. 5. Use the fetch and render tool on Google Search Console and Chrome 41 to gauge how good can Google index your JavaScript page.

How to influence the organic product carouselIn Google’s blog post, they detailed three factors that are key inputs: Structured Data on your website, providing real-time product information via Merchant Center, along with providing additional information through Manufacturer Center.This section of the article will explore Google’s guidance, along with some commentary of what I’ve noticed based on my own experiences.

Make sure your product markup is validatedThe key here is to make sure Product Markup with Structured Data on your page adheres to Google’s guidelines and is validated.

Submit your product feed to Google via Merchant CenterThis is where it starts to get interesting. By using Google’s Merchant Center, U.S. product feeds are now given the option to submit data via a new destination.The difference here for Google is that retailers are able to provide more up-to-date information about their products, rather than waiting for Google to crawl your site (what happens in step 1).Checking the box for “Surfaces across Google” gives you the ability to grant access to your websites product feed, allowing your products to be eligible in areas such as Search and Google Images.For the purpose of this study we are most interested in Search, with the Organic Product Carousel in mind. “Relevance” of information is the deciding factor of this feature.Google states that in order for this feature of Search to operate, you are not required to have a Google Ads campaign. Just create an account, then upload a product data feed.Commentary by PPC Expert Kirk Williams:“Setting up a feed in Google Merchant Center has become even more simple over time since Google wants to guarantee that they have the right access, and that retailers can get products into ads! You do need to make sure you add all the business information and shipping/tax info at the account level, and then you can set up a feed fairly easily with your dev team, a third party provider like Feedonomics, or with Google Sheets. As I note in my “Beginner’s Guide to Shopping Ads”, be aware that the feed can take up to 72 hours to process, and even longer to begin showing in SERPs. Patience is the key here if just creating a new Merchant Center… and make sure to stay up on those disapprovals as Google prefers a clean GMC account and will apply more aggressive product disapproval filters to accounts with more disapprovals. ”– Kirk WilliamsFor a client I’m working with, completing this step resulted in several of their products being added to the top 10 of the PP carousel. 1 of which is in the top 5, being visible when the SERP first loads.This meant that, in this specific scenario, the product Structured Data that Google was regularly crawling and indexing in the US wasn’t enough on it’s own to be considered for the Organic Product Carousel.Note: the products that were added to the carousel were already considered “popular” but Google just hadn’t added them in. It is not guaranteed that your products will be added just because this step was completed. it really comes down to the prominence of your product and relevance to the query (same as any other page that ranks).