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After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%

Danny Sullivan's comment

Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?

There's one workaround I will leave you with that negates the use of redirects altogether-including conditional ones. It's useful specifically for tracking, and involves appending tracking information to URLs in such a way that tracked URLs are automatically collapsed by the engines. No, it doesn't involve JavaScript. Curiously, I don't ever hear this method being discussed. The method makes use of the # (hash or pound character), which is normally used to direct visitors to an anchored part of a web page. Simply append a # to your URL followed by the tracking code or ID. For example: www.example.com/widgets.php#partner42. Search engines will ignore the # and everything after it; thus, PageRank is aggregated and duplicates are avoided. Hopefully this has challenged you to think critically about redirects-temporary, permanent and conditional-and their implications for SEO. Opt for permanent (301) over temporary (302) if you want the link juice to transfer. Conditional redirects should be avoided, especially if your risk tolerance for penalization is low. If you take a good hard look at your "need" for conditional redirects, I think you may find you don't really need them at all.

first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike

"has started considering online brand mentions"