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Rob Laporte

Live Search Webmaster Center Blog : The key to picking the right keywords (SEM 101) - 0 views

blogs.msdn.com/...he-right-keywords-sem-101.aspx

seo

shared by Rob Laporte on 18 May 09 - Cached
  • Rob Laporte on 18 May 09
     
    Tool time Lastly, augment all of that good data with professional keyword research tools. Microsoft offers a tool called adCenter Excel Add-in Keyword Research Tool for versions 2003 and 2007. (Note: You'll need to set up an adCenter account before you can use the tool. Luckily, unlike most other online ad vendors, adCenter offers customer support over the phone with a real person - at no cost to you! - to help you get your account set up and running.) Both Google and Yahoo! offer their own keyword research tools. In addition, there are many third-party keyword research tools available, some for free, others for a fee. The adCenter Excel Add-in Keyword Research Tool can do the following: * Scan your current website and extract the keywords that offer the highest confidence levels based on their current usage * Suggest new keywords based on user behavior or your existing keyword list * Provide: o Research data on top performing keywords o Performance data on the keywords you specify o Information on keyword usage based on geographic and demographic data Note that the keyword tool is primarily designed to help users figure out which keywords to use with their Pay-Per-Click (PPC) advertising campaigns. However, the tool's output is also extremely relevant to developing or revising a keyword list for your website as part of an SEO update. We'll talk about the process of creating a PPC campaign in later posts. To use the tool, I recommend adding your keywords (one word per line) to an empty Excel spreadsheet, listing them in column A. Select the words for which you want to see adCenter's confidence level rating, click the Ad Intelligence tab, and then click the lower half of the Keyword Suggestion button on the toolbar, using both the Contained and Similarity tasks. You'll get a list of additional suggested keywords and phrases that correspond to each of the keywords you selected. Use the ones that are relevant
Jennifer Williams

The Most Important Keyword Research Tools - Overture, Keyword Discovery, Wordtracker An... - 0 views

www.seoreef.com/...rd-discovery-vs-google-adwords

keyword tool seo

shared by Jennifer Williams on 24 Apr 08 - Cached
  • Jennifer Williams on 24 Apr 08
     
    So we got to Keyword Discovery. This is also a paid service, and it gathers its data from 180 different search engines. From my perspective, what Keyword Discovery does differently - and maybe in a better fashion overall - is mine out the long tailed keywords. As opposed to Wordtracker, Keyword Discovery does not estimate the total number of searches a keyword would get, it shows it as the keyword was recorded in their database.
Jennifer Williams

KeywordDiscovery VS Wordtracker - How Do They Compare? - 0 views

ezinearticles.com/?KeywordDiscovery-VS-Wordtracker---How-Do-They-Compare?&id=594082

keyword tool seo

shared by Jennifer Williams on 24 Apr 08 - Cached
  • Jennifer Williams on 24 Apr 08
     
    KeywordDiscovery and Wordtracker are both top quality keyword research tools. I actually believe that they are complementary as they draw their keyword data from different sources and present it differently. This is why I personally use both keyword research tools. I usually start my initial research with KeywordDiscovery as, due to their large database, they have a good variety of well trafficked keyword terms that originate of your seed keywords. Once I have these subsidiary terms I then fire up Wordtracker to do the real deep long tail keyword mining on these subsidiary terms. As you probably know, these long tail keyword phrases are gold!
Rob Laporte

70+ Best Free SEO Tools (As Voted-for by the SEO Community) - 1 views

ahrefs.com/free-seo-tools

sem & other tools

shared by Rob Laporte on 11 Apr 18 - No Cached
  • Soovle — Scrapes Google, Bing, Yahoo, Wikipedia, Amazon, YouTube, and Answers.com to generate hundreds of keyword ideas from a seed keyword. Very powerful tool, although the UI could do with some work.Hemingway Editor — Improves the clarity of your writing by highlighting difficult to read sentences, “weak” words, and so forth. A must-have tool for bloggers (I use it myself).
  • Yandex Metrica — 100% free web analytics software. Includes heat maps, form analytics, session reply, and many other features you typically wouldn’t see in a free tool.
  • For example, two of my all-time favourite tools are gInfinity (Chrome extension) and Chris Ainsworth’s SERPs extraction bookmarklet.By combining these two free tools, you can extract multiple pages of the SERPs (with meta titles + descriptions) in seconds.
  • ...17 more annotations...
  • Varvy — Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
  • LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.
  • Small SEO Tools Plagiarism Checker — Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
  • iSearchFrom.com — Emulate a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.
  • Delim.co — Convert a comma-delimited list (i.e. CSV) in seconds. Not necessarily an SEO tool per se but definitely very useful for many SEO-related tasks.
  • Am I Responsive? — Checks website responsiveness by showing you how it looks on desktop, laptop, tablet, and mobile.
  • SERPLab — Free Google rankings checker. Updates up to 50 keywords once every 24 hours (server permitting).
  • Keyword Mixer — Combine your existing keywords in different ways to try and find better alternatives. Also useful for removing duplicates from your keywords list.Note: MergeWords does (almost) exactly the same job albeit with a cleaner UI. However, there is no option to de-dupe the list.
  • JSON-LD Schema Generator — JSON-LD schema markup generator. It currently supports six markup types including: product, local business, event, and organization.
  • KnowEm Social Media Optimizer — Analyses your web page to see if it’s well-optimised for social sharing. It checks for markup from Facebook, Google+, Twitter, and LinkedIn.
  • Where Goes? — Shows you the entire path of meta-refreshes and redirects for any URL. Very useful for diagnosing link issues (e.g. complex redirect chains).
  • Google Business Review Link Generator — Generates a direct link to your Google Business listing. You can choose between a link to all current Google reviews, or to a pre-filled 5-star review box.
  • PublicWWW — Searches the web for pages using source code-based footprints. Useful for finding your competitors affiliates, websites with the same Google Analytics code, and more.
  • Keywordtool.io — Scrapes Google Autosuggest to generate 750 keyword suggestions from one seed keyword. It can also generate keyword suggestions for YouTube, Bing, Amazon, and more.
  • SERPWatcher — Rank tracking tool with a few unique metrics (e.g. “dominance index”). It also shows estimated visits and ranking distribution charts, amongst other things.
  • GTMetrix — Industry-leading tool for analysing the loading speed of your website. It also gives actionable recommendations on how to make your website faster.
  • Mondovo — A suite of SEO tools covering everything from keyword research to rank tracking. It also generates various SEO reports.SEO Site Checkup — Analyse various on-page/technical SEO issues, monitor rankings, analyse competitors, create custom white-label reports, and more.
Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Rob Laporte

A Completely Different Kind Of Landing Page Optimization - 0 views

searchengineland.com/ng-page-optimization-15201.php

usability & CRO

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    How can you begin using segment optimization in your campaigns? Start by making a list of possible segments within your audience. Who are the different types of people who look for you online - and why? Don't restrict yourself to the way you may have segmented people in your database or your business plan. Brainstorm what's important and relevant from the respondent's point-of-view, by considering any or all of the following issues: * the specific "problem" the respondent wants to solve * the demographic/psychographic "persona" of the respondent * the respondent's stage in the buying process * the role of the respondent in their organization * the respondent's geographic location * the respondent's industry or the size of their organization These are your initial buckets into which respondents could be segmented. Don't worry if there's overlap between buckets, as these won't necessarily be either/or choices. Next, review the keywords and ad creatives you're running in your search marketing campaigns. For each keyword/creative pair, ask yourself - is there a particular segment that its respondents would clearly belong to? If the answer is yes, add it to that bucket along with the number of clicks per month it generates. If there answer is no, leave a question mark next to it - perhaps with a handful of segments it might appeal to. For instance, in our example above, the keyword phrases "french exam" and "college french" are obvious candidates for the student segment. Phrases like "business french" and "executive french" fall into the business traveler bucket. But "learn french" can't be segmented just from the keyword. Now, look over your segment buckets and see which ones have the most number of clicks per month. These are your best targets for segment optimization. For each one, create a dedicated landing page that is focused on the needs, wants, and characteristics of that particular
jack_fox

7 Ways SEMrush Helped Me Launch A Successful PPC Agency - 0 views

www.semrush.com/...launch-a-successful-ppc-agency

shared by jack_fox on 21 Oct 20 - No Cached
  • The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.
  • SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.
  • Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.
  • ...1 more annotation...
  • I'll look at their ad copies and what keywords their ads show for on Google and Bing. The estimated monthly ad spend data helps me qualify new prospects.
  • jack_fox on 21 Oct 20
     
    "The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel."
Rob Laporte

Google; You can put 50 words in your title tag, we'll read it | Hobo - 0 views

www.hobo-web.co.uk/...in-your-title-tag-well-read-it

algorithms seo

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Google; You can put 50 words in your title tag, we'll read it Blurb by Shaun Anderson Note - This is a test, testing Title Tags in Google. Consider also Google Title Tag Best Practice. We recently tested "how many keywords will Google read in the title tag / element?" using our simple seo mythbuster test (number 2 in the series). And here's the results, which are quite surprising. First - here's the test title tag we tried to get Google to swallow. And it did. All of it. Even though it was a bit spammy; HoboA HoboB HoboC HoboD HoboE HoboF HoboG HoboH HoboI HoboJ HoboK HoboL HoboM HoboN HoboO HoboP HoboQ HoboR HoboS HoboT HoboU HoboV HoboW HoboX HoboY Hob10 Hob20 Hob30 Hob40 Hob50 Hob60 Hob70 Hob80 Hob90 Hob11 Hob12 Hob13 Hob14 Hob15 Hob16 Hob17 Hob18 Hob19 Hob1a Hob1b Hob1c Hob1d Hob1e Hob1f Hob1g Hob1h Using a keyword search - hoboA Hob1h - we were surprised to see Google returned our page. We also tested it using - Hob1g Hob1h - the keywords right at the end of the title - and again our page was returned. So that's 51 words, and 255 characters without spaces, 305 characters with spaces, at least! It seems clear Google will read just about anything these days! ************** Update: Qwerty pointed out an interesting fact about the intitle: site operator in Google. Google results with the intitle: command…..results as expected. But next in the sequence returns the following, unexpected result….. Google results with the intitle: command So what does this tell us? Google seems to stop at the 12th word on this page at least when returning results using the intitle: site operator. Another interesting observation. Thanks Qwerty. ************** We're obviously not sure what benefit a title tag with this many keywords in it has for your page, in terms of keyword density / dilution, and "clickability" in the search engine results pages (serps). 50+ words is certainly not best practice! When creating your title tag bear in
jack_fox

Why you can't ALWAYS trust keyword search volume for traffic estimations - 0 views

ahrefs.com/...keyword-traffic-estimation

seo

shared by jack_fox on 23 Aug 19 - No Cached
  • search volume in Google Adwords is a “rounded annual average,” which is not accurate by definition. A good example is the keyword “Christmas”—people don’t search for “Christmas” in July, so the “annual average” number applied to the month of July doesn’t make sense
  • Google AdWords combines keywords for search volume. Try “seo” & “search engine optimisation”; they have the same search volume according to AdWords
  • Different keyword research tools update their search volume data (by pulling it from AdWords) with varying frequency. This is why the search volume for the same keywords will often vary;
  • ...2 more annotations...
  • There’s no consistency in regards to the search volume…even between Google’s own tools. Between Google Keyword Planner, GKP “Forecaster” & Google Search Console “Impressions”, all of them show different numbers for the same keywords.
  • traffic prediction based solely on the search volume alone cannot be accurate.
Rob Laporte

Tips On Getting a Perfect 10 on Google Quality Score - 0 views

www.seroundtable.com/...018498.html

ppc

shared by Rob Laporte on 29 Oct 08 - Cached
  • October 20, 2008 Tips On Getting a Perfect 10 on Google Quality Score Ever since Google launched the real time quality score metric, where Google rated keywords between 0 and 10, 10 being the highest, I have rarely seen threads on documenting how to receive a 10 out of 10. Tamar blogged about How To Ensure That Your Google Quality Score is 10/10 based on an experiment by abbotsys. Back then, it was simply about matching the domain name to the keyword phrase, but can it be achieved with out that? A DigitalPoint Forums thread reports another advertiser receiving the 10/10 score. He documented what he did to obtain the score: Eliminated all the keywords that google had suggested and only used a maximum of three keywords per ad campaign.Used only 1 ad campaign per landing page and made each landing page specific for that keyword.Put the cost per click up high enough to give me around third spot.Geo targeted the campaigns only in the areas he can sell to.Limited the time his ads were on only to the times where there is really interest.Used three version of each keyword "keyword", [keyword], and keyword and then eliminated which every wasn't working well. If you want to reach that perfect 10, maybe try these tips and see what works for you. There is no guaranteed checklist of items, so keep experimenting. And when you get your perfect 10, do share!
Rob Laporte

Google's digital marketing course offers bad SEO advice - 0 views

searchengineland.com/ng-certification-course-385064

seo SEM Industry

shared by Rob Laporte on 12 May 22 - No Cached
  • cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.
  • Keywords absolutely matter. But there is no magical ratio of keywords to content that can guarantee traffic and rankings. 
  • “I do guide writers on the number of keyword repetitions to use in content (but avoid any discussion/research on density). The reason for specifying the number of repetitions for keywords is that in my experience writers won’t naturally mention keywords enough to establish relevance for the keyword you want to rank for.”“When guiding writers, I include seven keyword types to guide writers such as: Primary keyword, secondary keyword, words that are part of an authoritative discussion on the topic, words to use in links, etc. Each has a number of repetitions to include. I find this guides the writer into a direction of building out robust content with an authoritative discussion that will perform well in search engines.”
Dale Webb

The Meta Keywords Tag is Still Dead! - 0 views

blog.searchenginewatch.com/091007-161534

seo

shared by Dale Webb on 07 Oct 09 - Cached
  • Dale Webb on 07 Oct 09
     
    At SMX East this week, Cris Pierry, the Senior Director of Yahoo! Search, surprised everyone by saying that Yahoo! had stopped supporting the Meta Keywords Tag several months ago. Google has never supported the Meta Keywords Tag and Bing doesn't support it, either. So, I think I can safely say, "The Meta Keywords Tag is still dead."
Rob Laporte

What You Can Learn From Google's "Site" Operator - 0 views

searchengineland.com/om-googles-site-operator-14052

sem & other tools

shared by Rob Laporte on 28 Oct 11 - No Cached
  • Though the “site:” operator can teach you a lot about how Google indexes your website, there are some things that it doesn’t show you. For example, the “site:” operator doesn’t show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a “site:” operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don’t despair! The snippet that shows up when you use a “site:” operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you’ll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the “site:” operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn’t sorted in any particular order of importance. So be careful about drawing any conclusions based on that.
  • Rob Laporte on 28 Oct 11
     
    Though the "site:" operator can teach you a lot about how Google indexes your website, there are some things that it doesn't show you. For example, the "site:" operator doesn't show you: What your SERP description will look like Which pages of your website are most important Often people see their search results from a "site:" operator and panic because the snippet or description that shows up underneath their URL is part of their navigation or something else that looks icky and not click-worthy. Don't despair! The snippet that shows up when you use a "site:" operator query is rarely the same as the description that shows up for an actual keyword query. Perform some keyword searches yourself and you'll see the difference. The other mistake people make is thinking that the order of the pages listed when you use the "site:" operator in the SERP shows the order of importance of those pages. While Google does tend to show the home page of a site before the other pages, the rest of the list isn't sorted in any particular order of importance. So be careful about drawing any conclusions based on that.
jack_fox

The real-world impact of keyword stuffing in Google My Business - 0 views

searchengineland.com/g-in-google-my-business-348509

local & mobile marketing

shared by jack_fox on 11 May 21 - No Cached
  • reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.
  • once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets. 
jack_fox

Local SEO Ranking Factors 2020: What Affects Local Rankings? - 0 views

www.brightlocal.com/...-ranking-factors-for-local-seo

local & mobile marketing

shared by jack_fox on 17 Dec 20 - No Cached
  • Keywords in GMB landing page title
  • Quality / authority of inbound links to GMB landing page URL
  • Topical (Product / Service) keyword relevance across entire website
  • ...2 more annotations...
  • Google My Business Factors That Don’t Impact Rankings But that’s not to say that you need to utilize every aspect of GMB if you’re only looking to boost your rankings. Elsewhere in Whitespark’s survey, the experts agree that many GMB-related factors do not impact rankings: Keywords in the GMB description Keywords in GMB Services Enabling GMB Messaging Keywords in GMB Products Keywords in Google Posts Enabling an Appointment URL Frequency of Google Posts Quantity of Google Posts
  • If your business has more than one location, create a separate, localized web page for each one, including name, address, phone number, office hours, contact details, etc. Not only will this make it easier for the people visiting your site to find the specific location they’re looking for, but it could also affect local rankings for each of the locations your locations are in.
Rob Laporte

How to Optimize for Google's Featured Snippets to Build More Traffic - Moz - 1 views

moz.com/...optimize-featured-snippets

site code & design seo

shared by Rob Laporte on 21 Feb 18 - No Cached
  • Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.
  • To avoid confusion, let's stick to the "featured snippet" term whenever there's a URL featured in the box, because these present an extra exposure to the linked site (hence they're important for content publishers):
  • It helps if you use a keyword research tool that shows immediately whether a query triggers featured results. SE Ranking offers a nice filter allowing you to see keywords that are currently triggering featured snippets:
  • ...7 more annotations...
  • Tools like Buzzsumo and Text Optimizer can give you a good insight into questions people tend to ask around your topic:
  • Note that Search Console labels featured snippet positions as #1 (SEO used to call them position 0). So when you see #1 in Google Search Console, there’s nothing to do here. Focus on #2 and lower.
  • MyBlogU (disclaimer: I am the founder) is a great way to do that. Just post a new project in the " Brainstorm" section and ask members to contribute their thoughts.
  • 1. Aim at answering each question concisely My own observation of answer boxes has led me to think that Google prefers to feature an answer which was given within one paragraph. An older study by AJ Ghergich cites that the average length of a paragraph snippet is 45 words (the maximum is 97 words), so let it be your guideline as to how long each answer should be in order to get featured. This doesn't mean your articles need to be one paragraph long. On the contrary, these days Google seems to give preference to long-form content (also known as " cornerstone content," which is obviously a better way to describe it because it's not just about length) that's broken into logical subsections and features attention-grabbing images.  Even if you don’t believe that cornerstone content receives any special treatment in SERPs, focusing on long articles will help you to cover more related questions within one piece (more on that below). All you need to do is to adjust your blogging style just a bit: Ask the question in your article (that may be a subheading)Immediately follow the question with a one-paragraph answerElaborate further in the article
  • 2. Be factual and organize well Google loves numbers, steps and lists. We've seen this again and again: More often than not, answer boxes will list the actual ingredients, number of steps, time to cook, year and city of birth, etc. Use Google’s guide on writing meta descriptions to get a good idea what kind of summaries and answers they are looking to generate snippets (including featured snippets). Google loves well-structured, factual, and number-driven content. There's no specific markup to structure your content. Google seems to pick up <table>, <ol>, and <ul> well and doesn't need any other pointers. Using H2 and H3 subheadings will make your content easier to understand for both Google and your readers. 3. Make sure one article answers many related questions Google is very good at determining synonymic and closely related questions, so should be you. There's no point in creating a separate page answering each specific question. Creating one solid article addressing many related questions is a much smarter strategy if you aim at getting featured in answer boxes. This leads us to the next tactic: 4. Organize your questions properly To combine many closely related questions in one article, you need to organize your queries properly. This will also help you structure your content well. I have a multi-level keyword organization strategy that can be applied here as well: A generic keyword makes a section or a category of the blogA more specific search query becomes the title of the articleEven more specific queries determine the subheadings of the article and thus define its structureThere will be multiple queries that are so closely related that they will all go under a single subheading For example: Serpstat helps me a lot when it comes to both discovering an article idea and then breaking it into subtopics. Check out its " Questions" section. It will provide hundreds of questions containing your core term and then generate a tag cloud of other popular terms that come up in those questions:
  • 5. Make sure to use eye-grabbing images
  • How about structured markup? Many people would suggest using Schema.org (simply because it's been a "thing" to recommend adding schema for anything and everything) but the aforementioned Ahrefs study shows that there's no correlation between featured results and structured markup.
  • Rob Laporte on 21 Feb 18
     
    "Organize your questions properly"
Rob Laporte

The Long-Tail is Your Best Bet for 1st Position | PalatnikFactor.com - 0 views

palatnikfactor.com/...your-best-bet-for-1st-position

seo

shared by Rob Laporte on 24 Nov 08 - Cached
  • Rob Laporte on 24 Nov 08
     
    long-tail keyword
Rob Laporte

Using Analytics To Measure SEO Success - 0 views

searchengineland.com/s-to-measure-seo-success-17770

roi planning

shared by Rob Laporte on 12 May 09 - Cached
  • Next, you’ll want to see which pages of your site are bringing keyword traffic and whether they are the specific ones for which you optimized. To view this, click on the “content overview” section and then on the right hand side of the page, under “landing page optimization” click on “entrance keywords.”  This allows you to view specific stats for each page of your site. The first screen is the entrance keywords for the page that receives the most pageviews (typically your home page), but you can click to other pages via the drop down box that says “content.” If you don’t immediately see a page for which you are interested in viewing entrance keywords, you can type a word that you know is in the URL of that page in the search box that’s contained in the content dropdown. So if you’re looking for a page that has a file name of /green-widgets.php you can type just “green” or “widgets” into the search box and you’ll see all pages that have that word in the file name. Now you should be able to see all the entrance keywords for that page. Are they ones (or variations of) those for which you optimized?  If so, then your SEO is taking hold! If not, you’ll want to determine why. Perhaps it’s just too soon after your SEO work was completed. Perhaps they’re highly competitive phrases which will need more anchor text links pointing in.
Rob Laporte

Title Tag Optimization, Title Tags for SEO, Title Tags and SEO - 0 views

ankitrawat.com/...mportance-of-title-tag-for-seo

seo

shared by Rob Laporte on 08 May 09 - Cached
  • Use keywords related to your web page in the Title Tag. Using Important keywords in the starting of Title tag will be of great help in getting good ranks. Use less important keywords towards the end of Title Tag. Repeating keyword again and again in Title Tag is a bad idea. Use themed keywords in the Title. I had seen many webmasters place there company name towards the starting of a web page.. this is a bad idea. Always add a unique Title Tag for different pages. Title Tag must be free of spelling and grammar errors. Make the Title Tag look like a natural sentence. Remember Google only displays first 60 - 65 characters of your Title Tag, on the other hand Yahoo displays upto 120 characters. So to make it work for both of them, It is recommended to limit the length of your Title Tag to something around 65 Characters, This includes spaces and punctuation.
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