Skip to main content

Home/ DISC Inc/ Group items tagged CTR

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Rob Laporte

We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic CTR - 0 views

backlinko.com/google-ctr-stats

seo Statistics

shared by Rob Laporte on 13 Sep 19 - No Cached
  • Here is a Summary of Our Key Findings: 1. The #1 result in Google’s organic search results has an average CTR of 31.7%. 2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot. 3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic. 4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference. 5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title. 6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range. 7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword. 8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words. 9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%. 10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description. I have detailed data and information of our analysis below.
Rob Laporte

RankBrain Judgment Day: 4 SEO Strategies You'll Need to Survive | WordStream - 0 views

www.wordstream.com/...rankbrain-seo

seo

shared by Rob Laporte on 29 Apr 20 - No Cached
  • The future of SEO isn't about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.
  • In “Google Organic Click-Through Rates” on Moz, Philip Petrescu shared the following CTR data:
  • The Larry RankBrain Risk Detection Algorithm. Just download all of your query data from Webmaster Tools and plot CTR vs. Average Position for the queries you rank for organically, like this:
  • ...7 more annotations...
  • Our research into millions of PPC ads has shown that the single most powerful way to increase CTR in ads is to leverage emotional triggers. Like this PPC ad: Tapping into emotions will get your target customer/audience clicking! Anger. Disgust. Affirmation. Fear. These are some of the most powerful triggers not only drive click through rate, but also increase conversion rates.
  • No, you need to combine keywords and emotional triggers to create SEO superstorms that result in ridiculous CTRs
  • Bottom line: Use emotional triggers + keywords in your titles and descriptions if you want your CTR to go from "OK" to great.
  • Bottom line: You must beat the expected CTR for a given organic search position. Optimize for relevance or die.
  • Let's say you work for a tech company. Your visitors, on average, are bouncing away at 80% for the typical session, but users on a competing website are viewing more pages per session and have a bounce rate of just 50%. RankBrain views them as better than you – and they appear above you in the SERPs. In this case, the task completion rate is engagement. Bottom line: If you have high task completion rates, Google will assume your content is relevant. If you have crappy task completion rates, RankBrain will penalize you.
  • 4. Increase Search Volume & CTR Using Social Ads and Display Remarketing People who are familiar with your brand are 2x more likely to click on your ads and 2x more likely to convert. We know this because targeting a user who has already visited your website (or app) via RLSA (remarketing lists for search ads) always produces higher CTRs than generically targeting the same keywords to users who are unfamiliar with your brand. So, one ingenious method to increase your organic CTRs and beat RankBrain is to bombard your specific target market with Facebook and Twitter ads. Facebook ads are proven to lift mobile search referral traffic volume to advertiser websites (by 6% on average, up to 12.8%) (here’s the research). With more than a billion daily users, your audience is definitely using the Social Network. Facebook ads are inexpensive – even spending just $50 dollars on social ads can generate tremendous exposure and awareness of your brand. Another relatively inexpensive way to dramatically build up brand recognition is to leverage the power of Display Ad remarketing on the Google Display Network. This will ensure the visitors you drive from social media ads remember who you are and what it is you do. In various tests, we found that implementing a display ad remarketing strategy has a dramatic impact on bounce rates and other engagement metrics. Bottom line: If you want to increase organic CTRs for your brand or business, make sure people are familiar with your offering. People who are more aware of your brand and become familiar with what you do will be predisposed to click on your result in SERP when it matters most, and will have much higher task completion rates after having clicked through to your site.
  • UPDATE: As many of us suspected, Google has continued to apply RankBrain to increasing volumes of search queries - so many, in fact, that Google now says its AI processes every query Google handles, which has enormous implications for SEO. As little as a year ago, RankBrain was reportedly handling approximately 15% of Google's total volume of search queries. Now, it's processing all of them. It's still too soon to say precisely what effect this will have on how you should approach SEO, but it's safe to assume that RankBrain will continue to focus on rewarding quality, relevant content. It's also worth noting that, according to Google, RankBrain itself is now the third-most important ranking signal in the larger Google algorithm, meaning that "optimizing" for RankBrain will likely dominate conversations in the SEO space for the foreseeable future. To read more about the scope and potential of RankBrain and its impact on SEO, check out this excellent write-up at Search Engine Land.
Rob Laporte

Intentional Targeting: Search vs. Facebook - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3641867

seo social media statistics

shared by Rob Laporte on 11 Feb 11 - No Cached
  • Rob Laporte on 11 Feb 11
     
    Social Intent vs. Search Intent More importantly, Facebook ads not only fail to gauge what a user's current intent might be, but they fail to acknowledge what Facebook know a user's intent is. Essentially, most Facebook users log on to socialize, not buy. In this respect, Facebook ads can make you look a lot like the guy who goes around a cocktail party trying to sell insurance. Social intent is probably one of the main reasons that Facebook's average CPM ranges somewhere between 13 and 53 percent below the industry standard. Indeed, as ClickZ reported, Facebook ads get half the clicks of network banners and the average click-through rate (CTR) for Facebook ads in 2009 was 0.063 percent and 0.051 percent in 2010. Conversely, the average CTR on AdWords is around 2 percent. That's 20 times the industry standard and almost 40 times that for Facebook ads. This is probably because many search sessions revolve specifically around making a purchasing decision -- maybe not buying right then and there, but deciding how the user will buy when they're ready. And when they are ready, there's a decent chance they'll return to Google to recall that product or purchasing decision they arrived at during previous sessions. Context is Everything Given Facebook's position in the marketplace, this isn't to say that Facebook ads should be ignored by marketers. Indeed, Facebook has become such mainstream channel, that it can't be ignored by certain advertisers. As this Webtrends study points out: ... industries that are fun to discuss with our network are seeing higher CTR. ... Brands that are social get a higher CTR, which translates into better engagement metrics: Post Quality Score, EdgeRank, Feedback Rate, and others. In turn, Facebook rewards such behavior with a lower cost-per-click and greater visibility in the News Feed. It's the marketers and/or campaigns that are driven by results, however, that should think twice before investing too much into Facebook -- especially if
Verilliance

http://www.optify.net/wp-content/uploads/2011/04/Changing-Face-oof-SERPS-Organic-CTR.pdf - 0 views

www.optify.net/...Face-oof-SERPS-Organic-CTR.pdf

google CTR PPC

shared by Verilliance on 12 Apr 11 - No Cached
  • Verilliance on 12 Apr 11
     
    2011 study on CTR for organic results.
jack_fox

28 Google rich snippets you should know in 2019 [guide + infographic] - Mangools Blog - 0 views

mangools.com/...google-rich-snippets-guide

site code & design seo

shared by jack_fox on 11 Apr 19 - No Cached
  • unless you are an authoritative website such as Wikipedia, your information probably won’t appear in the answer box.
  • having an image from your website in an image pack is not very beneficial.
  • Besides the common video thumbnail and video knowledge panel, videos may also appear in a carousel, both on the mobile and the desktop devices.
  • ...15 more annotations...
  • It is always a good idea to have a video on your website. It increases the user engagement and grabs the attention. If you appear in a SERP with your own video thumbnail, it increases the CTRs, and the user will likely stay longer on your site.
  • If you decide to host (or embed) a video on your own website, you have to include proper structured data markup.
  • In general, it’s easier to appear as a video thumbnail in SERP with youtube video.
  • From the technical point of view, it is important to have a structured data markup for your article and it is recommended by Google to have an AMP version of the website.
  • It is based on internal Google algorithm. Your website has to be authoritative and contain high quality content. It doesn’t matter if you are a big news portal or you have a personal blog. If there is a long, high quality content, Google may include your website.
  • If you want to appear as an in-depth article, you should write long, high quality and unique content marked up with a structured data markup for article (don’t forget to include your company logo within the schema markup).
  • Higher CTRs. It’s kinda catchy as numbers will always attract people attention. An image can make the feature even more prominent.
  • Implementation: Good old friend: structured data
  • In the SERP, they replace the classic URL of a result. It’s a simplified and a common version of URL of the result. Categories and leaf pages are separated with chevrons. On the desktop you can achieve it with the right structured data, in mobile SERP it is automatic for all results.
  • Breadcrumbs (as opposed to a common URL) are easier to read for people, so it leads to a better UX right from the very first interaction with your website in the SERP, which can also lead to a higher CTR.
  • It’s really easy to implement it on every blog or ecommerce site – just another structured data to your website. If you have a WordPress site, you can do that with SEO plugins like Yoast SEO.
  • It mainly appears for the root domain, but it can be shown for a leaf page too (e.g. if you have the blog as a leaf page, blog categories (leaf pages) may appear as sitelinks).
  • Sitelinks contain links to leaf pages of a current website with title and description. It may contain 2 – 10 sitelinks. Appearance on a mobile is a bit different from a desktop. You may also spot small sitelinks as a vertical enhancement of an organic result.
  • High CTRs.
  • You can’t directly control the occurrence of sitelinks. Only Google decides whether to display them or not. However, the best practise is to have a clear website hierarchy in a top menu website with descriptive anchor text. The sitelinks are links from the menu.
Rob Laporte

Google's CTR answer just what you'd expect, and this is why SEOs go bananas - Search En... - 0 views

searchengineland.com/-is-why-seos-go-bananas-313176

seo roi planning

shared by Rob Laporte on 11 Mar 19 - No Cached
  • Rob Laporte on 11 Mar 19
     
    "debate around CTR rekindled"
jack_fox

Which posts to update first: low ranking or low CTR? * Yoast - 0 views

yoast.com/...ask-yoast-low-ranking-low-ctr

seo usability & CRO

shared by jack_fox on 21 Jan 19 - No Cached
  • low CTR posts can probably be improved just by improving the title and the description
  • I would go with the low CTR posts first as that’s probably less work for the same gain and then start with the low ranking posts.
Dale Webb

How to Improve AdWords Click-Through Rate (CTR) | WordStream - 0 views

www.wordstream.com/...ove-adwords-click-through-rate

shared by Dale Webb on 05 Feb 10 - Cached
  • Dale Webb on 05 Feb 10
     
    Ten steps you can take to improve your AdWords click-through rate (CTR), such as simplifying your ad and getting rid of abbreviations.
Rob Laporte

Google Ads conversion rates down, cost per lead up in 2023 - 0 views

searchengineland.com/conversions-cpl-ctr-cpc-422832

ppc roi planning

shared by Rob Laporte on 19 May 23 - No Cached
  • Search ad conversion rates down, cost per lead up in 2023 While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.
  • CPL: $53.52.
  • 91% of industries saw an increase in CPL as well as a decrease in conversion rate, WordStream reported.
  • ...4 more annotations...
  • The average CPL in 2022 was $44.70.
  • CTR: 6.11%
  • The average CTR in 2022 was 5.91%
  • 2023 search advertising benchmarks. Here’s the data, broken down by category:
Rob Laporte

What Google Thinks of Your Site - Search Engine Watch (SEW) - 0 views

searchenginewatch.com/3640693

seo site code & design

shared by Rob Laporte on 22 Jun 10 - Cached
  • Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.
  • Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.
Rob Laporte

How to forecast the revenue opportunity for the coveted 'position 0' - Search Engine Land - 0 views

searchengineland.com/-the-coveted-position-0-299248

seo

shared by Rob Laporte on 05 Nov 18 - No Cached
  • Rob Laporte on 05 Nov 18
     
    "Google Search Console starts providing CTR data"
1 - 20 of 26 Next ›
Showing 20▼ items per page