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Goerge Barkouris (62), who found himself homeless for the first time in his life during the massive wave of unemployment in 2010, lost his home last November. Barkuris had worked for over 25 years in music and radio production but lost a contract with the public sector due to cuts in 2001. He then worked as a freelancer until 2008, but "when the crisis hit it was impossible to make money to pay for my house," he said. He has now found shelter in Klimaka’s hostel for homeless people in exchange for contributing to its street work program, which consists of riding Klimaka’s van around the streets of Athens, handing out food and other assistance to people in need.

In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day. A zettabyte is 10 to the 21st power bytes, a million million gigabytes. These estimates are from an analysis of more than 20 different sources of information, from very old (newspapers and books) to very new (portable computer games, satellite radio, and Internet video). Information at work is not included.

"How can we possibly teach reading when our kids just won't read?"

classrooms are one of the only text-driven environments that our students experience. Beyond school, U.S. students spend most of their time with media consuming digital information from televisions, radios, and computers. Much of this electronic information is visual or is processed passively, in small bites.

So how can you drag the wayward brains in your classroom back to deeper reading? Begin by recognizing that today's students are driven by opportunities to interact with one another. Conversations—whether they are started on Facebook, through text messages, or in the hallways—play a central role in adolescents' lives. Understanding that participation is a priority, the best teachers create social reading experiences and blur lines between fun and work.

After a technology is developed, it generally takes years if not decades for management to learn how to leverage that technology to create efficiencies. Which means that the recent explosion of technology tools represents a huge untapped opportunity. A case in point: my new Droid smartphone. I have just begun to tap into the incredible stuff it can do. For example, have you ever been listening to the radio and said, 'Oh, I love this song. I wish I knew who sings it'? Well, now you can download an app for it. Your phone will listen to the song, identify it, tell you all about it and even let you buy it on the spot.

Some loved them, some hated them, and few were indifferent.

At the time (and for many years afterwards) researchers such as Richard Clark (1983) argued that ‘proper’, scientific research showed no significant difference between the use of different media. In particular, there were no differences between classroom teaching and other media such as television or radio or satellite. Even today, we are getting similar findings regarding online learning (e.g. Means et al., 2010).

different media can be used to assist learners to learn in different ways and achieve different outcomes. In a sense, researchers such as Clark were right: the teaching methods matter, but different media can more easily support different ways of teaching than others