Group items matching

in title, tags, annotations or url

The campaign, now getting under way, is for the University of California, Los Angeles. The campaign proclaims that U.C.L.A. is the home of “the optimists,” people who are risk-takers, rule-breakers and game-changers.

The campaign is the first for U.C.L.A. from an agency named 160 Over 90, which is based in Philadelphia and recently opened an office in Newport Beach, Calif.

That work underscores the growing presence of universities and colleges as advertisers in the media. Their goals include selling themselves to prospective students and the parents of those students, seeking donations from alumni, recruiting faculty members and improving their standings in various surveys.

The default (see the M?) is called “Meta Search,” which locates search terms both in post titles and annotations. It’s so good that I made the big decision to get rid of tags altogether. Tags weren’t helping me organize my clips very well, and I figure that I can use Diigo lists if I want to curate and save a “best-of” collection. If you don’t like the Meta Search, you can also search by tags or by full text (if you have Diigo Premium.)

Diigo has also improved its already-excellent Chrome extension. Seriously, this is one of the most useful extensions out there. Here are some of its features: Save a webpage to Diigo, Annotate a page, Save the page to read later (I prefer Pocket), Take a screenshot (genius), Share the page via Twitter, Facebook, Google+, Gmail, or an annotated link. I can’t say enough good things about the extension. No other service allows you to annotate the Internet as smoothly as Diigo does. Once you start highlighting or taking notes, up comes the “Annotation Toolbar,” which lets you change the highlight color and write a sticky note. Or you can reorganize the clip by changing the title, adding tags, and sharing to a list or a group.