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These days one witty Tweet, one clever blog post, one devastating video - forwarded to hundreds of friends at the click of a mouse - can snowball and kill a product or damage a company's share price.

It's a dramatic shift in consumer power. But what if companies could harness this power and turn it to their advantage?

At the most basic, these tools measure the volume of social media chatter. Researchers at Hewlett Packard showed that they can accurately predict a Hollywood movie's box office takings by counting how often it is mentioned on Twitter before it opens.

the federal government is not attached to Moore's Law

Here's an area for both some disruption and some lobbying. Let's build tools that allow members of Congress to aggregate messages being sent to them, and to associate those messages with congressional districts. Let's come up with a way for a member to see what their constituency is saying about any particular issue they'd like, and let's provide that as an open service so that anybody can see what a particular constituency is saying. That way, when a member has a track record of voting against the desires of a substantial portion of his or her district, we've got a record of it, and it can get brought up in the next election.

Right now, your voice online -- in the mediums you participate in, not only don't matter: legally they can't matter. Online identities don't count when it comes to the official record

The Administration is reducing the influence of special interests by writing new ethics rules that prevent lobbyists from coming to work in government or sitting on its advisory boards. The Administration is tracking how government uses the money with which the people have entrusted it with easy-to-understand websites like recovery.gov, USASpending.gov, and IT.usaspending.gov. The Administration is empowering the public – through greater openness and new technologies – to influence the decisions that affect their lives.

Not only does the mass media have extensive authority in political campaigns, but they can even exercise power over government officials and affairs. The media and the president both need each other; "The media need news to report, and the president may need coverage." Therefore, both the president and the media work hard to utilize one another. Public problems that receive the most media coverage are considered to be the most important ones by the public, giving the media an important role in the public agenda. The media provides the government with a better understanding of the need and desires of the society.

it would also be a mistake not to take seriously the role of new communications media in understanding civic life. In democratic states, citizens need information about what challenges a government faces and what it’s proposing to do about it to be effective citizens. And citizens need to be able to connect with one another to discuss, debate and propose solutions. What a communications medium makes possible has a shaping influence on civic life.

 To do just that, on his first full day in office, the President signed two critical documents that have shaped the Administration: the Memorandum on Transparency and Open Government and the Executive Order on Ethics. As a result of the Memorandum on Transparency, we have since Day One, worked to empower the public – through greater openness and new technologies – to influence the decisions that affect their lives.

I raise an apostolic voice of warning about the potentially stifling, suffocating, suppressing, and constraining impact of some kinds of cyberspace interactions and experiences upon our souls. The concerns I raise are not new; they apply equally to other types of media, such as television, movies, and music. But in a cyber world, these challenges are more pervasive and intense. I plead with you to beware of the sense-dulling and spiritually destructive influence of cyberspace technologies that are used to produce high fidelity and that promote degrading and evil purposes.

Brothers and sisters, please understand. I am not suggesting all technology is inherently bad; it is not. Nor am I saying we should not use its many capabilities in appropriate ways to learn, to communicate, to lift and brighten lives, and to build and strengthen the Church; of course we should. But I am raising a warning voice that we should not squander and damage authentic relationships by obsessing over contrived ones.

Jump to: navigation, search Robert Hooke Portrait of Hooke, 2004. Born 18 July 1635Freshwater, Isle of Wight, England Died 3 March 1703 (aged 67)London, England Fields Physics and chemistry Institutions Oxford University Alma mater Christ Church, Oxford Academic advisors Robert Boyle Known for Hooke's LawMicroscopyapplied the word 'cell' Influences Richard Busby Contents [hide] 1 Life and works 1.1 Early life 1.2 Oxford 1.3 The Watch Balance Spring 1.4 Royal Society 2 Personality and disputes 3 Hooke the scientist 3.1 Mechanics 3.2 Gravitation 3.3 Microscopy 3.4 Astronomy 4 Hooke the architect 5 Likenesses 6 Commemorations 7 See also 8 References 9 Further reading 10 External links //

Hooke is known for his law of elasticity (Hooke's law), his book, Micrographia, and for first applying the word "cell" to describe the basic unit of life

Micrographia