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As Virag Molnar (2010) emphasises, researchers who have studied the Flash Mob phenomenon (and its derivatives like subway parties), have only focused on the role of digital communication technologies such as blogs, social networking websites or mobile phones, in the organisation and collaborative processes. Yet, in her paper, she remarkably examines how Flash Mobs, as new types of collective actions, provide insights into the "intersection and interaction between new communications media and changing uses of physical urban space" (2010). Using the example of Flash Mobs, she states that communication technologies (mobile phones and Internet in particular), have become powerful design tools used for encouraging new forms of sociability and collaboration, emphasising that they are at the very core of these new kinds of organisation models. Following Rheingold's concept of Smart Mobs (2002), Molnar draws the differences between Flash Mob actions happening in Western Europe or in the U.S, with contrasting Flash Mob events in Eastern Europe or Asia. She highlights that cultural factors will influence sociability as the essence of Flash Mobs and describes their instrumental use to express political, marketing or entertainment purposes. Nonetheless, it is clear from her explanations that whatever the aim of the Flash Mob is, the online collaboration step to make it happen remains as an essential aspect of offline mobilisation and acts as a springboard towards it (Picataggio, 2007). REFERENCES Picataggio, S. (2007). "Use of Social Media and the Internet", on Flash Mob: 101. Accessible from http://iml.jou.ufl.edu/projects/fall07/Picataggio/index.html (accessed on April 12th, 2011) Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books.

Clay Shirky is a guru of Internet technologies and online collaborative effort studies. This document, which contains two videos from his presentation at Harvard University, provides in-depth explanations on some chapters from his book Here Comes Everybody: The Power of Organizing without Organizations (2008). This material is a very valuable reference on Flash Mob studies and more generally for online collaboration. Indeed, Shirky underlines how online collaborative tools are used by people to gather and coordinate without needing traditional organizational and social structures like institutions in our "real life" (Forte, 2010). The idea conveyed in both videos is that Internet, as a space of multi-level freedom, is an extension of the innate human ability to form groups, whatever the reasons. He adds that the orientation of these groups also depends on the political environment. He contextualizes the Flash Mob phenomenon in the age of digital communications and argues that Internet allows us to see the largest ever increase in our potential ability for expression. This expression turns into social interactions such as Flash Mobs. Furthermore, Shirky investigates new forms of political protest supported by Internet and hence, he uses it as a very efficient example to illustrate the shift from online to offline social coordination. He focuses on the role of emails and Flash Mobs as characteristics of political protests in the age of "easy and rapid group forming", which is a specificity of networks (Forte, 2010). REFERENCES Forte, M. (2010). "Clay Shirky: 15 Points on the Web Revolution in Social Collaboration and Political Communication", Political Activism and the Web. Accessible from http://webography.wordpress.com/2010/01/20/clay-shirky-15-points-on-the-web-revolution-in-social-collaboration-and-political-communication (accessed on 11th April, 2011) Shirky, C. (2008). Talks on "Here Comes Everybody: The Power of Organizing Without Orga

REFERENCES (continue): Shirky, C. (2008). Talks on "Here Comes Everybody: The Power of Organizing Without Organizations". Accessible from http://cyber.law.harvard.edu/events/berkmanat10/2008/02/shirky (accessed on 11th April 2011)

Howard Rheingold is one, if not the most, interesting writer and theorist about collaboration and the use of new participatory media literacy in the framework of Flash Mobs. Cited in almost all the papers, studies and blog posts I have read, he certainly represents a respected thinker and is a reliable author of a number of books on this topic, including Smart Mobs: The Next Social Revolution (2002) and The Virtual Community: Homesteading on the Electronic Frontier (2000), which establish and explain the relationship between social, cultural and new digital communication mediums. In this video in particular, Rheingold talks about the relationships between communication, Medias (as communication mediums) and collective actions. He argues that our communication means, the way we use them, how they are developed and the ways in which we organise socially have been co-evolving since the beginning of human interaction (2005). He also states that this mutual evolution has conveyed new social interactions, and one perfect example to illustrate this theory is certainly the Flash Mob phenomenon. It is just a new way to interact, made possible by online collaboration of humans expressing their natural need to socialise. This reference in my bookmark list represents a valuable piece of information as it describes the historic bond between communication, collaboration and our social development. Indeed, Rheingold emphasises the fact that collaboration, as a vital question of survival, has naturally emerged between humans. REFERENCES Rheingold, H. (2000). The Virtual Community: Homesteading on the Electronic Frontier. MIT Press. And (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books. And (2005) Howard Rheingold on Collaboration [video streaming], accessible from http://www.ted.com/talks/howard_rheingold_on_collaboration.html (accessed on 10th April, 2011)

Although I am not sure if a YouTube video link is alright for this assignment I felt it was a great source for the topic of online collaboration in student education and learning. Coomey envisioned an online global collaboration of journalism and broadcast students from different universities and in the year 2000 set out to accomplish this project in collaboration with other universities around the world. Many obstacles were in the way of success however, mostly technical, and highlight the evolution of online collaboration technologies. Computer access in 2000 was not as readily available as it is today in 2011, bandwidth was slow and internet connections were unreliable. Time differences between the students in their respective countries was also an issue as for this project, chat rooms were used as the main collaboration tool. Coomey ultimately says the collaboration effort was not really a collaboration as the students weren't able to work together due to these technical issues but rather they were only able to discuss their projects after the fact. Now in 2011 as most of the technological issues have been solved and also with the development of Facebook, Twitter and YouTube. A new project called the Global City is now in it's maiden form and the website can be found here http://www.theglobalcity.org/. With the continuing evolution of online collaboration tools an the innovation of users we can see that many of the obstacles and boundaries once faced are slowly able to be dissolved, which opens up new opportunities and experiences to students around the globe. References: Coomey, M. (2010). The Virtual Newsroom: An International Online Collaboration between Broadcast Journalism Retrieved from http://www.youtube.com/watch?v=oPAtVVKwzPw

As a journalism major having spent the last two weeks working 9am to 6pm newsroom shifts to produce our newspaper's first edition for 2011, I find myself particularly drawn to this topic. Putting aside its unreliable air-conditioning and sticky keyboards, the short tempers of sleep-deprived students and the threat of vitamin D deficiency...working in the newsroom proved to be one of the most socially creative and genuinely rewarding environments I have experienced. And I can say with certainty- it wouldn't have been the same online. I am an enthusiastic advocate for the news media to embrace the online sphere and enable its consumer to "archive, annotate, appropriate and recirculate media content in powerful new ways" (Jenkins, 2004). The convergence of news online presents an exciting opportunity for audiences to interact with the news in "increasingly participatory" (Dueze, 2007) ways such as Facebook, Twitter and Youtube (Coomey, 2011). There are noticeable positives to an online newsroom: reporters can publish their work immediately and from anywhere, the capacity for international voices, and not having to rent office space or purchase on-site equipment. According to a 2005 survey into the roles of journalists in online newsrooms (Magee, 2005), organisations expect their journalists to multi-task- writing, producing multimedia, and publishing their work- an overload which may dilute the quality of the product. A traditional newsroom has its journalists physically and mentally there, and the atmosphere is intoxicating. It's noisy, you bump into people, and there's always someone microwaving Chinese food. You don't need to wait for someone to come online to reply, or get tripped up by faulty programs and Internet connection. It's a hive of imagination and collaboration. Someone will walk past and offer their suggestions on a better layout, people call out for a headline or editing suggestion, others showing photographers and

Topic : How internet technology has shaped collaboration within organisations. How social networking increases collaboration at IBM http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1930082361&sid=1&Fmt=3&clientId=22212&RQT=309&VName=PQD This article is an extract taken from a 2009 Melcrum Research report. The article focuses on IBM and how a social networking application has increased collaboration for its 365,000 employees around the world through the use of an application called the BluePages which has been loosely modelled on MySpace and Facebook. The IBM BluePages are accessed six million times each day by staff and contain basic staff information which is pulled from IBM's HR records, and includes information about reporting lines and where people fit inside the organisation. Staff can update their photo, and add specific information about themselves through the use of tags (keywords). Tags connect staff to others who might be using the same tags, in addition colleagues can add tags to another individuals page which further builds a relevant database of expertise throughout the network. IBM's BluePages also take search to the next level, whereby if someone is searching on a tag (keyword) that has been used by an individual, all people that have that tag will also be returned in the search results. "This development opens up semantic contextual information to the wisdom of the crowd." [Ethan McCarty] IBM also has a collaborative application called ThinkPlace where anybody in the company can post an idea. If the idea has merit, others can comment on it until the idea has developed into something that requires action. Another use of ThinkPlace has more of a social conscience whereby one employee noticed

Like IBM, I manage the intranet for an organisation where a significant percentage of our workforce work from locations other than work. This Melcrum article concentrates largely on social tagging and social bookmarking. Ethan McCarty, editor in chief of IBM Intranet believes " 'tagging' will be one of the most significant things to have happened on the internet." I agree with much of what McCarty says. Our organisation is moving from a fairly one-way push of information on our intranet to a more collaborative and activity-based platform. I was interested to read about IBM's BluePages, which seems to be an extension of a normal phonebook but connects people with other people's knowledge through social tagging. We are about to launch a similar application on our intranet that also has a self-editing system. This is an important first step in getting our intranet to become a place of collaboration. Hopefully the launch of this tool will allow management to see staff can be trusted to use tools correctly and self-edit and that 'social' networking concepts used on the internet can be translated into valuable internal tools. Tagging through the contact directory is also a feature of social networking that our management and culture would be comfortable with as a first step. In a fairly risk-adverse culture, many senior managers believe the use of 'social networking' tools in the workplace would open up a Pandora's box of problems. This article however, demonstrates that collaborative and networking tools in the workplace obviously have a valuable role to play. I think the words 'social media' and 'social networking' scare a lot of managers off right from the start.

For IBM, the social networking site is not only works well internally. They also use SNS as a way to build relationship to consumer. I personally use IBM as an example of online collaboration. They use Tumblr as collaboration tools to create conversation between company and their audience and users. http://smartercities.tumblr.com/ I saw this Tumblelog as a corporate social responsibility project to give back to consumers. They are trying to engage consumer with the smart way of living (mainly by using IBM product). In this Tumblr, consumer can contribute by sending an email about their smart way of living. They also can like or reblog the post from IBM that indirectly lead them to viral marketing. Relate to your article, for a big company such as IBM social network may become the best way to communicate with all employees. They can get a fast information and suggestion about the company. But the criticism is, for example, if they join the company group in Facebook it means they need to be conscious with what they put online. Their private life also can be seen by the company. They can say bad things about company that will make them risk their job. Because I heard this kind of story where people get fired just because they forget they are friend with their boss in Facebook. This is only my criticism.

Topic : How internet technology has shaped collaboration within organisations. Analyzing collaborative networks emerging in Enterprise 2.0: the Taolin Platform http://www.sciencedirect.com/science/article/B9853-524PR0D-G/2/30d3637587514757e7ea1c6dbb1afcae This working paper was presented at the 4th and 5th UK Social Networks Conference and was a summary of a study whose goal was to identify how online interactions between users changed with the introduction of the social networking platform in a commercial environment. It reviews the deployment of an Enterprise 2.0 piece of Open Source software (Taolin) into Fondazione Bruno Kessler (FBK), a research organisation (FBK) with 400 staff and discusses how the technology was used by the research staff and the communications patterns that developed throughout the study. In addition the paper identifies the different types of ties or relationships an individual user could have, and points out that if these ties were more visible it would enable people to tap into a much larger network than their immediate peers or basic social network. Given there were so many discreet groups of researchers at FBK the plan was to try and leverage off learnings that could be applied to more than one research area. From a technology perspective FBK always stated that the Taolin platform was in beta, meaning that it was never finished or as others might comment, constantly being improved. The platform was rolled out to a group that was approximately 10% of the organisation, and usage increased with each release through the involvement of champions who recruited more champions through word of mouth, instead of going with a top down approach from management. The paper concludes with learnings from the study stating that further research needs to be completed in certain areas to continue to improve the progressive enhancement of the Taolin social networking platform. Reference

The idea of collaborative video creation and crowdsourcing

This was an engaging article that provided an insight into collaborative video platform Stroome by interviewing its co-founder. Stroom is a relatively new platform that allows individuals to upload video and edit it with multiple individuals from around the world. Stroom is essentially focused on providing a platform for crowdsourced video. Individuals can work on an editing project by themselves or with others. In a nutshell Stroome can be defined as a "collaborative video editing service" (Scott, 2011). This article links well to my topic of crowdsourcing. I am interested in discovering new tools which draw on 'the wisdom of the crowds' and encourage collaboration between individuals from around the world in new and interesting ways. This article interviews the co-founder of Stroome and provides us with an insight into what stroome is about, how crowdsourcing can be utilised through Stroome, and what the future of video uploading and editing is. It is a reliable and useful source if you were interested in Stroome, crowd sourcing, and the potential path video and crowdsourcing are heading towards. Since this tool is relatively new, it provides us with insights into future trends and how crowdsourcing is evolving online and taking advantage of different media forms for a wide range of purposes. According to the article Crowdsourced videos are just beginning to flourish, however they do have a huge potential and provide great opportunities for areas such as citizen journalism. Most recently, "Stroome was used by protesters in Egypt when the government blocked Twitter and Facebook" (Scott, 2011). This quote from the company's co-founder suggests that this platform is also about liberation and spreading details through viral platforms such as Stroome. Overall a useful source in relation to crowdsourcing, citizen journalism, and online collaboration through interactive media platforms. References Scott, J. (2011). Can collaborative online video creation go mainstre

Convofy wants to go beyond being a private Facebook and Twitter to let companies collaborate around content like web pages, images PDF files, PowerPoint files, Word Files and Excel (Tsotsis, 2011). Convofy claims to be the most private powerful social network enabling organisations to communicate, collaborate and share more easily and effectively than ever before. Convofy combines the functionality of twitter, Facebook and Google Docs. Networks within an organisation can post ideas, links, and files, and their followers can comment on them. Convofy also provides on-the-go communication and collaboration by making it available for mobile phones in the form of application. In a market research conducted by Research and Markets in 2009, organisations viewed applications such as Web, audio, and video conferencing, messaging, and document collaboration as critical components of an effective collaboration strategy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). The research then concluded effective collaboration is no longer a "nice-to-have," rather it is a critical requirement for success in the modern economy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). Though there have been enterprise collaborative tools launched over the years, Convofy claims to be the powerful. We will just have to wait and see. Reference: Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization. (2009). 1. Retrieved from Business Wire website: http://www.businesswire.com/news/home/20090724005305/en/Research-Markets-Meeting-Enterprise-Collaboration-Challenge-Vital Tsotsis, A. (2011). Convofy Is A Workplace Collaboration Tool Centered Around Documents And Images. 1. Retrieved from TechCrunch website: http://techcrunch.com/2011/04/06/convofy-is-workplace-collaboration-centered-around-documents-and-images/

This news article introduces us to a new visual online collaboration called SyncSpace. According to the article, SyncSpace provides real time remote collaboration. The idea behind the application is to connect people remotely to brainstorm and share ideas in a way that can't be done with traditional modes of communicating. The notion that an organisation constantly has to share ideas in a collaborative way is what SyncSpace core functions are based on. In a true collaboration sense, employees in different cities can now use the app to work together on a variety of projects. The app among other things permits multiple users to view and edit the same document in real time from anywhere in the world ("SyncSpace for Android and iPad Revolutionizes Visual Online Collaboration," 2011). As well as working online, SyncSpace provides the functionality to work offline. Working with other online tools, SyncSpace also allows the user to share their documents on Twitter, Facebook and email. This new application will provide small scale organisations the ability to collaborate and share ideas in real time whilst on the move. In the fast paced business world, remote networking is favourable. SyncSpace is part of a new breed of tools created to aid organisations collaborate effectively. Reference: SyncSpace for Android and iPad Revolutionizes Visual Online Collaboration. (2011). Retrieved from Sfgate.com website: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/04/13/prweb8296303.DTL

This article brings some ideas about internet and social networks services. When I heard the word Social Production I immediately think of ownership. The fact is, for a truly collaborative effort to be made, ownership must be discarded, which is a very difficult concept for emotive based humans. There are also the other factors such as wealth that are the driving force behind online social networks. At the end of the day, it's not idealism that drives these infrastructures, but it may appear so in many cases that is a majority of them are driven for financial means. People don't seem to realize but websites like YouTube or Facebook were not created for the purpose of purely sharing information, providing a platform for people to gather and solve issues, in fact, they were created as a means of making money. A very smart way of making money, that is shaping the online world. For example, Facebook has very strong metrics that measure behavior and activities. Users willing to hand over their details maybe not fully realizing that their information is a commodity that will be sold to companies so their advertising department can target them. What I find amazing is the fact that many people are not willing to divulge information about themselves to a telemarketer on the phone or a strange on the street, but they are fully willing to divulge the name, interests and share photos with the world online. The Social Networking age of the internet is breaking down people's privacy and truly exposing a world in which everyone can know everybody. Reference: Kallinikos, J. (n.d).Social Production, Information and Organisation Forms: Rethinking Collaboration. Retrieved from http://www.dsp.unibo.it/seminari/Social_Production_Kallinikos.pdf

The article reviews the challenges and prerequisites of taking Enterprise Interoperability and Collaboration Solutions are used in supply chains, collaborative networks and business ecosystems. The article is more focus on the observations and developments of COIN project. Such as service usability, organization maturity and participatory take-up process are considered as requirements for end user success with take-up. The paper also discusses the challenges of inter-organizational implementation and the software lifecycle from the viewpoint of the end user. The development is based on increasing solution usability and developing guidelines for the implementation process. (Karvonen & Conte, n.d). A lot of this paper seems to be common sense, which is applying an IT based solution to an enterprise to optimize aspects of it. I think it is always useful to define some kinds of structured process when evaluating a solution to a problem and identifying risks and planning contingencies on how to deal with those risks. This paper appears to be just such an example of it. I would be very interested to see a practical example of the technique described by paper to see if it is practical to implement. The problem with many researchers is that unless they have practical work experience, they might find what they understand in theory does not always applied in the real world. Reference: Karvonen, I. & Conte, M. (n.d).Supporting and facilitating the Enterprise Collaboration(EC)& Enterprise Interoperability (EI) solution take-up. Retrieved from http://www.amicommunities.eu/pub/bscw.cgi/d573247/Supporting%20and%20facilitating%20the%20Enterprise%20Collaboration%20%28EC%29%20&%20Enterprise%20Interoperability%20%28EI%29%20solution%20take-up.pdf

This article published in the First Monday Journal provides a case study of how video conferencing was used by teachers for education purposes. Lessons learnt from this case study can be implemented by a business looking to establish a collaborative team communicating through the use of video conferencing. The case study segmented the benefits into four areas, other places, other times, other senses and other brains. The teachers found that videoconferencing was effective in motivating its students as they were communicating with people around the world. Organisations can take this learning and use it in the workplace by connecting like-minded individuals who are located in different offices/countries. This has the ability to motivate and inspire other team members and will potentially lead to more successful outcomes being achieved. Members of the project found that sometimes it was more convenient to videoconference as each member could suggest a suitable time to meet. However this would not always benefit teams communicating with people in other countries as they could be affected negatively by time differences. However team members were able to use the recording function to ensure information was always accessible in the future. The case study found that video conferencing gave team members the ability to use other senses other than just hearing to experience the communication. By being able to see people reactions, facial gestures and body language the communication process was improved and collaboration was easier. As the saying goes "many hands make light work" with the more brains included in the collaborative process different ideas and approaches can be discussed. With increased focus on cost saving, video conferencing provides a cost effective way to ensure that the best employees are included in the collaborative process.

This article explores how a world-wide furnishing store (IKEA) used their already existing culture to guide the production and implementation of their intranet to ensure the technology was the right fit for them. With a very strong focus on teamwork, community and collaboration already recognised in the IKEA business-model, IKEA were well aware that a strong corporate culture does not guarantee user-acceptance of information systems. "Rather than forcing its corporate culture to bend to accommodate a technology-based system, IKEA used its firmly established culture as the foundation for its IT solutions." (P. Chin, 2009) And something must have worked. In 2008, IKEA Inside (their intranet) was listed in the world's ten best intranets by well-known user-experience research firm Nielsen Norman Group. IKEA were mindful of not letting the technology they introduce ruin an already well-established human focussed corporate culture. They said their culture gave them the framework to introduce new things to the business - including information systems and technology. As Beth Gleba, Internal Information Manager for IKEA North America points out, "Before, during and after [intranet implementation], our culture is our culture." In my experience as an intranet manager, I definitely agree that a company's already existing culture will influence the final state of a technology. In organisations that don't focus on people or put staff at the front, there will often be a "disconnect between the technology-based systems and the people they're meant to support." (P. Chin, 2009) It is because the people who've made the technology haven't taken into consideration the end-user, or worse, just don't care - and where that happens that attitude is often supported by the already existing corporate culture. Reference Chin, P (2009) Inside IKEA's Human Intranet Approach Retrieved from http://www.intranetjournal.com/articles/200908/ij_08_21_0

Thank you for this article. I leaned something very interesting. "I do a little, you do a little, and together we do a lot" (Chin, 2009) This could well be the mantra for IKEA. As a company with a strong brand identity and customer-focus, here we see how important it is for IKEA staff to have the right tools and platforms to allow them to find the information they need, quickly and easily. At the same time Beth Gleba, Information Manager of IKEA North America, is aware that tools are only part of the story. It is people who make IKEA what it is. It is a place where children are free to jump on the beds, while their parents browse. Part of the success of IKEA is it's strong brand focus and supporting charities is one very important way corporations are building on their social capital by bringing attention to issues close to the hearts of customers and staff alike. In one of my shared articles Mangold & Faulds (2010) point out "organisations can leverage emotional connections by embracing one or more causes that are important to their customers." Such practices give staff and customers a sense of 'belonging". Here IKEA goes one step further by not only providing products and issues to discuss but also provides them with the tools they need to do it. One interesting point I noticed was IKEAs use of Social Media tools to create employee profiles. This aids in fostering group cohesion and allow staff to get to know one another and feel a part of the IKEA family, which for a large firm, can be very difficult to do. They also make very nice meatballs! Reference: Mangold & Faulds (2009, July-August). Social media: The new hybrid element of the promotion mix in Business Horizons. 52(4) 357-365

Subject: How online collaboration has affected the software development industry Reference 3 Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects by David Redmiles , André Van Der Hoek , Ban Al-ani , Tobias Hildenbr , Stephen Quirk , Anita Sarma , Roberto Silveira , Silva Filho , Cleidson De Souza , Erik Trainer ABSTRACT Along with the rapid globalization of companies, the globalization of software development has become a reality. Many software projects are now distributed in diverse sites across the globe. The distance between these sites creates several problems that did not exist for previously collocated teams. Problems with the coordination of the activities, as well as with the communication between team members, emerge. Many collaborative software engineering tools that have been used to date, in global software development projects, exhibit a fundamental paradox: they are meant to support the collaborative activity of software development, but cause individuals and groups to work more or less independently from one another. The underlying issue is that existing software engineering tools, such as configuration management repositories, issue trackers, and workflow engines, separate time and tasks in concrete but isolated process steps. Designing tools based on the premise that human activities can be codified and that periodic resynchronization of tasks is an easy step reflects poor understanding human nature. We therefore propose a new approach to supporting collaborative work called Continuous Coordination. Underlying Continuous Coordination is the premise that humans must not and cannot have their method of collaboration rigidly dictated, but should be supported flexibly with both the tools and the information to coordinate their activities and to collaborate in their activities as they see fit. In this paper, we define the concept of Continuous Coordination, introduce our work

Review of article - Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects This is quite a useful paper about current issues relating to the collaboration of software development and though it does not appear to have been published it is still a well-researched review of the topic. It focuses on the developing technology and changing methods of collaboration when developing software. It reviews a number of issues such as coordination issues that may arise between different sites that are working on a collaborative project together and looks at why these issues arise when developers and designers are working with current versions of collaborative software. It further focuses on why these issues arise and then reviews some of the software that is currently under development that may fix these issues. The software that it reviews includes YANCEES notification service that is an automatic publication/subscribe service for keeping software collaboration coordinated; Palantir workspace awareness tool that is an enterprise-level integrated analysis platform that works on a client/server model; Ariadne that is a tool for the collaborative searching/analysis of databases/source code and the graphical visualization and tracking of such searches; the TriVis which is a utility for graphically tracing collaborative software development and interactions and finally WorldView which is similar to TriVis but can extend from visualising design models to high level representations of development team interactions. Overall this is a very interesting article about the future direction of software development collaboration Redmiles, D. V. D. H., André; Al-ani, Ban; Hildenbr,Tobias; Quirk, Stephen; Sarma, Anita; Silveira, Roberto; Filho, Silva; De Souza, Cleidson; Trainer, Erik Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/dow

The Internet is growing fast since it first emerges and become the popular media for people. You will get more opportunity to share information and content. Moreover, with the development of smart phone that gives you ability to access the Internet on your hand creating the notion of "information overloaded" but in good meaning (Gilman, 2010). Social media is the most popular website type that regularly used. Business begins to see this trend as their opportunity to engage more with the audience by using social media as collaboration tool. Tumblr is one of the choice business can have. As mention on the subheading of the article, Tumblr can be a platform that sets you apart from the traditional marketing campaign when targeting younger clients. The ability to incorporate blog-type psoting, video and photo sharing in a web page give a good value to Tumblr and it is easy to use. You can log in into the website or make a phone call to Tumblr 866 and will automatically post in your Tumblr. Another advantage why business should use Tumblr as one of the collaboration toosl is you can limit what people see on the Tumblr page (Gilman, 2010). You do not have to build a complex profile to be shown in Tumblr. Tumblr also allows customizing your domain to fit your business personality. As mentioned on the other article that I posted, Tumblr can create the notion of viral. You can post a video to Tumblr page and get a comment or little interaction ("like" button) that can lead into your follower reblog your post, an easy viral distribution. Business should see Tumblr as a new communication tools with their audience, especially the younger one. Social media that they frequently use can be the way to get their heart and engage more to the brand. As collaboration tool, Tumblr create opportunity for interaction on a neutral playing field or allowing the meeting itself to become an opportunity for creativity and exploration. Younger audience is getting bored with the

One of the business that also use Tumblr is IBM (http://smartercities.tumblr.com/) In this Tumblr we can see the collaboration of company and audience (the Tumblr's followers). By raising the topic about "The Smart Cities", we can conclude that IBM build this Tumblr in purpose of social responsibility project. Followers can contribute by telling IBM a great city that you have in mind.

Skype is a free download which can be accessed from their website (www.skype.com.au). It is user-friendly, quick and easy to download. Once installed, minimal instruction is required to use Skype. Skype users can be located through searching the email address book, connecting through Facebook or inputting the username into the search box. Once connected with others, Skype has the ability to make audio calls, videoconference, share files and instant message. Video conferencing can be utilised throughout Skype with no charge. Skype allows users to see and hear others, which increases the effectiveness of the communication exchange. In Skype's recent update, screen-sharing functionality was added. This functionality enhances a videoconference by providing users with access to share one another's screens to view presentations or to assist with IT issues. Audio calls can be made between Skype accounts or through VOIP software to landlines or mobiles. The benefit of making calls through Skype is that they can be significantly cheaper than calling through a mobile or landline. Skype call charges start as low as $0.23c per minute. Credit for calls can be loaded onto Skype through the use of a credit card. Instant messaging allows users to talk to one another without the use of audio or video. It can be utilised when working on projects or for an alternative to video/audio in particular when Internet speed may not be high enough for a good connection. Instant messaging can be conducted with just one person or multiple people can use instant messaging simultaneously allowing for people to collaborate on projects. An extra benefit of Skype is file sharing, files can be shared instantaneously with no limit on the file size. This is a great benefit to businesses that may have size restrictions on their work email.

Skype is an excellent software that both individuals and businesses can make use of. Skype's unified communications capabilities make it a useful strategic tool for businesses. While Skype has been successful in the consumer market, it may have had harder time cracking into business market as there are already several competitors. Skype likes to point out that more than 30 percent of its global user base uses the service for business. However, there have been speculations that a greater proportion of business use is overseas and that a much smaller percentage of "business users" have integrated Skype with their office systems (Blackwell, 2009). Blackwell (2009) suggests that the reason why not more businesses use Skype is that call and connection quality are not always as good as they are on public switched telephone network. As Skype works over the open, Internet and peer-to-peer technology help route calls, thus the service may not provide the quality sufficient for business use. Another concern is the security of the Skype service as it uses the public Internet for voice calls (Reardon, 2009). I think that the different collaborative opportunities Skype offers are valuable for small or medium-sized companies looking to keep costs down. Reardon (2009) believes that businesses in general won't get rid of their existing telephone service to use Skype, but some may use it to communicate with employees internally. References Blackwell, G. (2009). The Pros and Cons of Skype for Businesses. Retrieved from http://www.smallbusinesscomputing.com/buyersguide/article.php/10729_3816716_2/The-Pros-and-Cons-of-Skype-for-Business.htm Reardon, M. (2009). Skype Targets Businesses with New Service. Retrieved from http://news.cnet.com/8301-1001_3-10201830-92.html

I agreed that skype is an excellent tool, since it is user friendly and widely accessible. Apart from computer usage, it could also be accessed on smart phones, which it is a trend now and still growing on mobile phone usages. I felt that Skype had especially collaborated distant communication; as a student studying away from home country, a budget international communication tool like Skype is demanded. Yet the quality of calls is doubtable as Elin Frustol said, and I found this is a problem with most of online calling tools, such as msn messengers, tango and vibers. I believe that is not only the problem of the tool but also internet accessibility, and computer technology. These issues would need a longer time to fixed, and it may lead to broader usage such as business and government, however the question is would it still be a budget tool by then?

Newsweek decide to use Tumblr as their collaboration tool and this is the reason.

Honestly, we can say that decision to use social media as collaboration tool to achieve marketing goals is still blurred. Business is still experimenting to see how it would work by looking at audience reaction and response. That is also what Newsweek did as explained in this Tumblr post. As Mark Coatney, the senior editor who is in charge with Newsweek Tumblr account, mentioned Tumblr could be the future of magazine journalism (Coatney, 2009). The reason he used Tumblr is not only for mimic the trend among publisher to use social media as collaboration tool, but he see Tumblr as a new way to connect to audience. Various contents that you can post encourage a deeper engagement rather than a 140 character on Twitter. Tumblr which follower can choose to like the post or reblog the post shows how audience is equal with the publisher. Younger audience wants this kind of relationship so they have the sense of ownership to the magazine. This collaboration tool shows how conversation build in the platform build a stronger relationship between publisher and audience. With collaboration, publisher has a chance to have a frequent post or deeper explanation about topics that discussed on the printed version. The ability to personalize Tumblr page and poste different format become the advantages of this platform compare to other social media. Actually, the way stories posted in Tumblr similar to magazine layout, fresh and creative. That why I'm agree with Coatney that Tumblr can be the future of magazine journalism. Coatney, M. (2009). Why We Tumbl. Retrieved from http://newsweek.tumblr.com/post/255742202/why-we-tumbl

I have seen Tumblr used in many different ways, such producing a blog based on photography, fashion or art for example. A lot of these are personal blogs where the person has created the photos or art and is posting it for people to see, but then there are so many blogs which are based on reclogging other people's posts within one of these themes. It was interesting reading this article as being familiar with the use of Facebook and twitter for traditional media companies, I had never thought of Tumblr being used for this. Although as stated in the article, Tumblr does not have nearly as many users as Facebook or Twitter, it has the ability to spread images, text, videos and links for users to see in a much easier way. For example on facebook a link posted would only be seen by those who are a fan of the page, whereas on Tumblr, once something is reblogged it is seen by all of the followers of that person, and if two more people reblog it from there, it is seen by all of their followers too. With Tumblr being a growing platform, media companies have the chance to gain attention from thousands of people from all over the world.

This study by Blau and Caspi is valuable for seeing how using Google Docs in a sharing and collaborating environment has on perceived student learning. The credibility of this study is enhanced by a wide survey of 118 students at an Open University in Israel. Ownership meant the degree to which the student using Google Docs felt responsible to work on and update project documents. This quantitative study also sought to measure the perceived learning and quality of project outcomes students felt were a result of using Google Docs. The implications from the study suggested the importance of owning the document, but also to make sure others knew of changes to the document. A document creator felt they lost ownership of the document when editing was done on it. They became the reader of the document. Such a change in hierarchy shows the importance of communicating changes done on Google Docs to every team member. A second implication was that the value of the document seemed to increase when more revisions was done. This suggested that more work on the document resulted in a more credible and trustworthy document as the project document was improved towards its final presentation. In fact most survey respondents seemed to not think the document got worse as more things were added to it. Overall, there was a correlation between document quality and revision, with Google Docs being perceived as quite effective in producing trustworthy documents which add to the learning process. The researchers' main advice from the study is that revising documents and suggesting improvements is far more effective than editing another's documents. Whilst this is not always possible it does suggest the importance of communication in the collaboration process. Google Docs is not a passive collaboration media; therefore, care in making sure all team members communicate changes is vital to a much better collaboration process.

References Blau, I., & Caspi, A. (2009). What type of collaboration helps? Psychological ownership, perceived learning and outcome quality of collaboration using Google Docs. Proceedings of the Chais conference on instructional technologies research 2009: Learning in the technological era. Y. Eshet-Alkalai, A. Caspi, S. Eden, N. Geri, Y. Yair (Eds.), Raanana: The Open University of Israel. Retrieved April 2, 2011, from http://74.125.155.132/scholar?q=cache:bBVQbNfm4-MJ:scholar.google.com/+google+docs&hl=en&as_sdt=0,5