Group items tagged

Topic : How internet technology has shaped collaboration within organisations. Analyzing collaborative networks emerging in Enterprise 2.0: the Taolin Platform http://www.sciencedirect.com/science/article/B9853-524PR0D-G/2/30d3637587514757e7ea1c6dbb1afcae This working paper was presented at the 4th and 5th UK Social Networks Conference and was a summary of a study whose goal was to identify how online interactions between users changed with the introduction of the social networking platform in a commercial environment. It reviews the deployment of an Enterprise 2.0 piece of Open Source software (Taolin) into Fondazione Bruno Kessler (FBK), a research organisation (FBK) with 400 staff and discusses how the technology was used by the research staff and the communications patterns that developed throughout the study. In addition the paper identifies the different types of ties or relationships an individual user could have, and points out that if these ties were more visible it would enable people to tap into a much larger network than their immediate peers or basic social network. Given there were so many discreet groups of researchers at FBK the plan was to try and leverage off learnings that could be applied to more than one research area. From a technology perspective FBK always stated that the Taolin platform was in beta, meaning that it was never finished or as others might comment, constantly being improved. The platform was rolled out to a group that was approximately 10% of the organisation, and usage increased with each release through the involvement of champions who recruited more champions through word of mouth, instead of going with a top down approach from management. The paper concludes with learnings from the study stating that further research needs to be completed in certain areas to continue to improve the progressive enhancement of the Taolin social networking platform. Reference

As a not fully identified type of platform-a blog or microblog-Tumblr has become the preferred platform to share information and ideas. Unlike Twitter with limited 140 characters post and Facebook that ask you to create virtual identity, Tumblr give a space that is more fun and entertaining. As collaboration tools, Tumblr will be a perfect match with traditional publishing. This article talks about how publisher use Tumblr as an online tools to emerge two-way communication between publishers and readers. Author stated that by posting stories, Tumblr offer opportunity to make it going viral (Mwangaguhunga, 2010). The easiness of Tumblr to be shared around, give a chance that Tumblr will become a great collaboration tools. The five publishers mentioned in the article, each publisher using Tumblr in their own way to fit their printed version. They see Tumblr as a new way of communicating with younger audience and it is how they understand their readers. * Life (http://life.tumblr.com/) * The Village Voice (http://villagevoice.tumblr.com/) * The Atlantic (http://villagevoice.tumblr.com/) * The Economist who always incorporated their magazine with nontraditional elements that exist (http://theeconomist.tumblr.com/) * The New Yorker (http://newyorker.tumblr.com/). The way publisher post a story in Tumblr does not have to be the same type that they published on the printed version. It can be a funny story, a glimpse of what the audience sees on the next edition, a short video of related topics on magazine (which they can show in their magazine) and other type of content that give more experience to readers. Tumblr also can be a good publicity for the publisher, showing that they understand their readers. Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work

Tumblr is quickly becoming one of the Web's most popular and unique platforms on which to share and discover interesting content of all media. Many popular publishers have flocked to Tumblr to share content in a new way. The article is interesting as it gives an overview of five publishers that use the microblogging platform effectively. Many companies are struggling with their social media strategy and getting it right can be a challenge. In order to succeed with tools like Tumblr, businesses need to understand the audience they are trying to reach and communicate in a language of their customers (Nathan, 2010). The five publishers that Mwangaguhunga (2010) examines know how to communicate in ways that attract their readers. The author suggests that frequency in posting is what attract and engage the community. Microblogging can be an effective tool for businesses if used well. One of the benefits of microblogging that has not received as much attention in the literature is its use for crowdsourcing. Crowds can be more performing and efficient than current organisations. Using a microblogging site like Tumblr for crowdsourcing can be faster, cheaper and more accurate than putting a project in hands of individuals (Kessler, 2010). Tumblr provides a new way of communicating with consumers, thus I find this article valuable as a resource for the project. References Kessler, S. (2010). 5 Creative Uses for Crowdsourcing. Retrieved from http://mashable.com/2010/05/26/creative-crowdsourcing/ Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Work. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work Nathan, L. (2010). How Businesses Can Overcome Social Media Obstacles. Retrieved from http://www.logannathan.com.au/social-media/how-businesses-can-overcome-social-media-obstacles/

From this article I found out that Tumblr as one of the blogging platform is a way for publishers to be more irreverent, funny and make them unique by putting on Tumblr both in their official website or even their blogs. This article mentioned about five publishers that use Tumblr as micro blogging social platform such as Life, The Village Voice, The Atlantic, The Economist and The New Yorker. In here, users can share both information and ideas whereas Tumblr give more space compare to Twitter which limited into 140 characters only. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), tumblr both features and usefulness support as an online tools to works, create and emerges two-way communication within readers and publishers, it is a great collaboration tools since each of the users would be able to customized their own way, and as for this case as the outcomes, tumblr is a new way of communicating with younger audience, last but not least as for the sources itself, its taken from some media sites named emedia as in credible sources where it based on media organization. By looking at this article I found out several benefits of using tumblr and how the features support on how users - in here are publishers and readers are able to share both information and ideas. References: Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work

The idea of collaborative video creation and crowdsourcing

This was an engaging article that provided an insight into collaborative video platform Stroome by interviewing its co-founder. Stroom is a relatively new platform that allows individuals to upload video and edit it with multiple individuals from around the world. Stroom is essentially focused on providing a platform for crowdsourced video. Individuals can work on an editing project by themselves or with others. In a nutshell Stroome can be defined as a "collaborative video editing service" (Scott, 2011). This article links well to my topic of crowdsourcing. I am interested in discovering new tools which draw on 'the wisdom of the crowds' and encourage collaboration between individuals from around the world in new and interesting ways. This article interviews the co-founder of Stroome and provides us with an insight into what stroome is about, how crowdsourcing can be utilised through Stroome, and what the future of video uploading and editing is. It is a reliable and useful source if you were interested in Stroome, crowd sourcing, and the potential path video and crowdsourcing are heading towards. Since this tool is relatively new, it provides us with insights into future trends and how crowdsourcing is evolving online and taking advantage of different media forms for a wide range of purposes. According to the article Crowdsourced videos are just beginning to flourish, however they do have a huge potential and provide great opportunities for areas such as citizen journalism. Most recently, "Stroome was used by protesters in Egypt when the government blocked Twitter and Facebook" (Scott, 2011). This quote from the company's co-founder suggests that this platform is also about liberation and spreading details through viral platforms such as Stroome. Overall a useful source in relation to crowdsourcing, citizen journalism, and online collaboration through interactive media platforms. References Scott, J. (2011). Can collaborative online video creation go mainstre

My topic is the collaboration practices of open source software development. OVERVIEW: This article compiles data taken from online OSS-management tool SourceForge, and provides an excellent overview of the features, advantages, and limitations of this particular tool. SourceForge (http://sourceforge.net/) is an online tool that facilitates collaboration on Open Source Software (OSS) projects. Among the most significant tools that SourceForge provides are forums discussing each project, a file-release tool, a basic task management system, the ability to post documentation (eg. instruction manuals) online, and the all-important Concurrent Versions System (CVS). This article goes into satisfying detail of how CVS works and why it is advantageous to software developers, explaining the CVS process as follows: 1. CVS holds the current version of a program's source code, and allows developers to 'check out' (i.e. download) this source code so that they have their own version to play around with. 2. Once done, developers can 'commit' (or upload) their changes. If possible, the CVS automatically merges this code with any other changes that have been made since the code was checked out. 3. The CVS system retains a copy of all previous versions of the code, and thus allows reversion to previous versions, as well as the existence of multiple 'branches' of the same source code. The main advantage of the CVS tool is that it "[allows] multiple developers to be working on the source code at the same time without conflict" (p. 6), although teams are may be limited slightly by SourceForge's basic task management system which "lacks capabilities for resource and personnel management" (p. 4). SourceForge is one online tool that greatly aids in the co-ordination of open-source projects. Any software developer considering the use of a pre-made online tool for collaboration would bene

This article elaborates some overviews about data SourceForge which is from online OSS-management tool, with its characters, advantages, and limitations. SourceForge is a very altruistic platform to benefit people for the development of software tools. It is good example of a social networking platform that is geared towards producing collaborative work, which is productive. Its purpose is not entertainment or socializing, but its about bringing together people with specialized skills and providing the framework and tools to allow people to work on a product in a virtual workplace. I don't totally agree by collecting statistics on the software development process,especially one that is non-commercial and can potentially be worked on by any member of the public to be a totally useful study. Software was development which is not a static work flow. There are many standards, development methodologies, languages, platforms, not to mention the human factor that can make interpolation results of the data difficult. However, I strongly believe the success of SourceForge Projects is not the collaborative effort that causes success, but those developers to press ahead and work on their masterpiece. There are some projects that are very successful, but on the whole a majority of the projects are half started and incomplete. There have been many studies in the past to try to quantify the efficiency of Software Engineering and to date. There is no ideal solution to completing a Software Engineering Project. It is still a maturing engineering discipline.

This article reviews SourceForge (http://sourceforge.net/) which is an Open Source software (OSS) development tool and provides free services to Open Source developers. By explaining how SourceForge collect, manage and apply activity data, this article points out the strengths and weaknesses of SourceForge as an online collaboration tool. An (2011) comments that the purpose of SourceForge is to bring "together people with specialized skills and [to provide] the framework and tools to allow people to work on a product in a virtual workplace". This feature is similar to Optimize Solutions which is mentioned in one of my selected articles: Optimize Solutions launches to help professional services organizations better manage - projects, resources, expenses. Both SourceForge and Optimize Solutions are collaboration tools with powerful functions for data management and user communication. With their network-based interface, distance is no longer an issue for collaboration and interaction among users. SourceForge deals with data and statistic; and Optimize Solutions manage various business resources, such as documents, images, and spreadsheet. While SourceForge is open for users to develop softwares, Optimize Solutions is used within an organization and external clients for business purposes. Although these two applications offer services in different fields, they both aim at enabling global collaboration and improving processing efficiency. I believe that with the development of information technology, especially online collaboration, such applications will be widely used in most organizations and for personal use. Reference: An, R (2011). Comment on Collection of Activity Data for SourceForge Projects. Retrieve from http://groups.diigo.com/group/curtin_net308?view=recent&page_num=1

Due to the global financial crisis, companies globally have been finding ways to cut costs. Instead of staff travelling to attend meetings, businesses rely on methods such as video conferencing to assist in facilitating meetings with geographically dispersed teams. This article published on the technology blogging site Read Write Web discusses four main trends in regards to video conferencing. The four trends stated are consumerisation, mobility, interoperability and providing a social layer. Mobility and the social layer are interesting trends when thinking about collaboration via video conferencing. Smartphones being released are beginning to include video conferencing as a standard functionality. Through the use of smart phones, mobility allows team members to participate and collaborate whilst on the move. It unshackles team members from the restraints of being restricted to an office. For team members that travel regularly being able to videoconference from hotel rooms or other offices through their smart phone provides them with flexibility previously not seen. Social layers being added to software is becoming the norm (Flinley, 2010). The social layer extends video conferencing beyond just audio and video. By adding social layers to videoconferencing software, users are able to communicate in the one location rather than utilising multiple platforms. A social layer provides "social networking, instant messaging, voice and video into one system" also including the ability to share files. By encapsulating all means of communication in the one destination, team members save time and recording communication becomes easier. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

This article introduces some video conferencing applications, such as Cisco, Skype, Nefsis Basic, BlackBerry Playbook, and Google Voice, and shows how they are used as collaboration tools in enterprises. Burke (2011) summarizes that the use of such tools helps to establish instant communication, save travelling time, and cut business cost. One of my selected articles, iManage Unveils the First Multi-Platform Collaborative Content Management Suite, announces a new Internet content management application suit called iManage WorkSite MP which is an online collaboration tool as well. Both video conferencing tools and Internet content management applications are network-based, so users' contributions will be available instantly, and shared information can be distributed globally. Both of them aim at improving business efficiency, reducing cost and resource, and finally developing organisational service and product quality. While video conferencing tools focus on communication by audio and video, Internet content management applications, such as iManage WorkSite, has more to do with information management, such as text, image, and spreadsheets. It can be said that online collaboration tools can facilitate meetings among team members geographically, provide access to shared knowledge and ideas, and manage organisational information effectively. I argue that the combination of both video conferencing and content management tools can offer a comprehensive service to an organisation to compete in the global economy. As Fedorowicz, Laso-Ballesteros, and Padilla-Melendez (2008) state, the development of online collaboration "will facilitate multidisciplinary innovation and reduce barriers and inefficiencies among people working together" (p.1). Reference: Burke, M (2011) Comment on Four Trends in Enterprise Video Conferencing. Retrieved from http://groups.diigo.com/group/cur

Video conferencing as one of online collaboration tools, able to change the way people communicate as well as their perceptions towards the work day in nowadays. Video conferencing has become a part of communication strategy, this article shows that about 37% of Skype users use the service for business purpose, which is they use Skype to make conference video that is more convenient and less traveling cost, users would be able to meet up without consuming traveling time which normally required in order to meet face to face. I found out this article are useful in terms of explaining the way video conferencing been used in business as well as introducing 4 new trends on how people use it, and as resources itself, it is credible enough, this article took from ReadWrite Enterprises web sites that mainly focusing on business purposes. By relating on my own topic, which is talk about the use and features of social bookmarking site (delicious), video conferencing as well provides specific features in order to facilitate the video conference, hence users would be able to use the features and communicating online, same as the way delicious using it special features, such as tags, where people would be able to collaborate their bookmarks as long as they are sharing and using same tags. As for value, this article shows and recommends how useful video conferencing is and there is multiple ways and benefits we could get by using it online. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

Newsweek decide to use Tumblr as their collaboration tool and this is the reason.

Honestly, we can say that decision to use social media as collaboration tool to achieve marketing goals is still blurred. Business is still experimenting to see how it would work by looking at audience reaction and response. That is also what Newsweek did as explained in this Tumblr post. As Mark Coatney, the senior editor who is in charge with Newsweek Tumblr account, mentioned Tumblr could be the future of magazine journalism (Coatney, 2009). The reason he used Tumblr is not only for mimic the trend among publisher to use social media as collaboration tool, but he see Tumblr as a new way to connect to audience. Various contents that you can post encourage a deeper engagement rather than a 140 character on Twitter. Tumblr which follower can choose to like the post or reblog the post shows how audience is equal with the publisher. Younger audience wants this kind of relationship so they have the sense of ownership to the magazine. This collaboration tool shows how conversation build in the platform build a stronger relationship between publisher and audience. With collaboration, publisher has a chance to have a frequent post or deeper explanation about topics that discussed on the printed version. The ability to personalize Tumblr page and poste different format become the advantages of this platform compare to other social media. Actually, the way stories posted in Tumblr similar to magazine layout, fresh and creative. That why I'm agree with Coatney that Tumblr can be the future of magazine journalism. Coatney, M. (2009). Why We Tumbl. Retrieved from http://newsweek.tumblr.com/post/255742202/why-we-tumbl

I have seen Tumblr used in many different ways, such producing a blog based on photography, fashion or art for example. A lot of these are personal blogs where the person has created the photos or art and is posting it for people to see, but then there are so many blogs which are based on reclogging other people's posts within one of these themes. It was interesting reading this article as being familiar with the use of Facebook and twitter for traditional media companies, I had never thought of Tumblr being used for this. Although as stated in the article, Tumblr does not have nearly as many users as Facebook or Twitter, it has the ability to spread images, text, videos and links for users to see in a much easier way. For example on facebook a link posted would only be seen by those who are a fan of the page, whereas on Tumblr, once something is reblogged it is seen by all of the followers of that person, and if two more people reblog it from there, it is seen by all of their followers too. With Tumblr being a growing platform, media companies have the chance to gain attention from thousands of people from all over the world.

Available online via Curtin Library Catalogue (see below) This article stresses the importance of social media in the promoting of a company's brand or products. Social Media collaboration, according to Kaplan, enables 'the joint and simultaneous creation of content by many end-users'. For advertising social media provides platform which enables customers to partipate in the creation of the brand by generating feedback and product reviews. Mangold and Faulds argue that, for potential customers, online content which is generated by other consumers is typically regarded as more trustworthy than traditional advertising messages. Essentially, social media messages are more likely to be believed and responded to than direct-marketing on the other hand, social media also means companies have less control over the course of discussion. They argue,'while companies cannot directly control consumer-to-consumer messages, they do have the ability to influence the conversations that consumers have with one another'. Mangold and Faulds argue, used correctly, social media has become an important tool, which allows companies to not only talk to customers but also allows customers to talk to each other. Social tools, they suggest, provide customers to obtain information about companies and products and can aid them in the decision making and purchase process. Creating networks of social relationships with potential customers is a strong tool, which aids in the promotion of a brand but it also provides important tools to help managers achieve the company's missions and goals. Some tools companies can use to communicate with customers include company websites, YouTube, eNewsletters, message boards and blogs. References: Kaplan, A. & Haenlein, M. (2010). 'Users of the world, unite! The challenges and opportunities of Social Media" in Business Horizons (2010) 53, 59-68. Retrieved via Curtin library catalogue. Mangold, W. & Faulds, D. (2009, July-Augus

Apologies. Reposted the article but the link still doesn't work. You can access the full article in the Curtin library catalogue: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Element of the Promotion Mix in Business Horizons. 52(4) 357-365

The Internet is growing fast since it first emerges and become the popular media for people. You will get more opportunity to share information and content. Moreover, with the development of smart phone that gives you ability to access the Internet on your hand creating the notion of "information overloaded" but in good meaning (Gilman, 2010). Social media is the most popular website type that regularly used. Business begins to see this trend as their opportunity to engage more with the audience by using social media as collaboration tool. Tumblr is one of the choice business can have. As mention on the subheading of the article, Tumblr can be a platform that sets you apart from the traditional marketing campaign when targeting younger clients. The ability to incorporate blog-type psoting, video and photo sharing in a web page give a good value to Tumblr and it is easy to use. You can log in into the website or make a phone call to Tumblr 866 and will automatically post in your Tumblr. Another advantage why business should use Tumblr as one of the collaboration toosl is you can limit what people see on the Tumblr page (Gilman, 2010). You do not have to build a complex profile to be shown in Tumblr. Tumblr also allows customizing your domain to fit your business personality. As mentioned on the other article that I posted, Tumblr can create the notion of viral. You can post a video to Tumblr page and get a comment or little interaction ("like" button) that can lead into your follower reblog your post, an easy viral distribution. Business should see Tumblr as a new communication tools with their audience, especially the younger one. Social media that they frequently use can be the way to get their heart and engage more to the brand. As collaboration tool, Tumblr create opportunity for interaction on a neutral playing field or allowing the meeting itself to become an opportunity for creativity and exploration. Younger audience is getting bored with the

One of the business that also use Tumblr is IBM (http://smartercities.tumblr.com/) In this Tumblr we can see the collaboration of company and audience (the Tumblr's followers). By raising the topic about "The Smart Cities", we can conclude that IBM build this Tumblr in purpose of social responsibility project. Followers can contribute by telling IBM a great city that you have in mind.

No one possesses all the knowledge. Therefore, we have to know how to share knowledge among members of organisations. Two main points are fully utilizing knowledge and avoid knowledge losing within organisations. The article demonstrated a successful story of knowledge sharing at Lockheed Martin. They built up and internal social network call Unity (Brogan, 2010). Unity helped employees share their experience and solution in the network. They can post their challenge of a project. Other employees can give suggestion once they have related knowledge or experience. Finally, employees transfer their knowledge within organisation. The process of knowledge sharing is not an easy task. Although we understand we have to share their knowledge because everyone's knowledge is limited; people still want to keep the knowledge rather than sharing out. It is because knowledge is an asset. People afraid they lose their merit once they share knowledge. Therefore, knowledge manager should promote that knowledge transfer is enhancing their working efficient and building up their knowledge intelligence in organisations instead of reduce their value. Lockheed Martin give me a view of they can promote this concept successfully to their employees. I think this is the main reason of their success. They can transfer the knowledge from experienced staffs to new staffs. Reference Brogan, B. (2010). Internal Collaboration, Communication & Knowledge-Sharing Works at Lockheed Martin - Make It Work for You. Retrieved from http://www.interactyx.com/blog/internal-collaboration-communication-knowledge-sharing-works-at-lockheed-martin-a-make-it-work-for-you

Response to "Internal Collaboration, Communication & Knowledge-Sharing Works at Lockheed Martin" posted by Shan Shan Cheung This article discusses the Unity social networking platform that was implemented into Lockheed Martin at the end of 2009. Unity connects around 140,000 Lockheed Martin employees globally and provides knowledge sharing functionality such as blogs, wikis, file-sharing, RSS feeds, forums and social book marking. With 60% of its workforce identified as baby boomers Lockheed Martin needed to find a solution where corporate knowledge didn't leave the organisation when their people retired (Change Factory, nd). Often valuable information was locked away in an individuals email account which was inaccessible by other people who needed to access historical corporate knowledge. In contrast, Unity enabled certain employee contributions to become a permanent record. The other main group of employees at Lockheed Martin known as Millenials are the youngest generation in the workforce. Millenials are seeking social networking tools within the corporate environment as effective communications channel with the attitude that "I can access this type of tool at home, so I should be able to utilise it at work". Unity has also provided a platform to enhance business improvement and streamline processes as in the proposal tool kit. In summary, whilst Baby Boomers and Millenials operate differently (Options, 2001), Unity seeks to provide an effective communications channel to harness corporate knowledge and build collaboration amongst staff and ultimately reduce risk of losing corporate knowledge when the baby boomers retire . Reference Coping with the baby boomer brain drain. (n.d.) Retrieved April 15, 2011 from http://www.changefactory.com.au/articles/human-resource-management/coping-with-the-baby-boomer-brain-drain/ Generation Difference At Work - A Sleeping Giant. (2001). Retrieved April 15, 2011 from http://www.lifecare

This is a study by Louis Chen and Mike Morin in which they examine the use of MSN to help organise and collaborate research in high school education. The students were asked to research a specific topic and where then put in groups to complete the assignment. One of the criteria was using MSN to help organise information and collaborate ideas. The study seems to focus on the positive merits of MSN. Chen and Morin believe that because of the use of short hand language, this makes conversations quicker and straight to the point. Which in turn saves time. Msn also allows students to share links, files and pictures, which are helpful in collaborating research and assignment work. The study found that students preferred this as trying to get together at each other's houses was less productive. The study also found that teachers were able to spend more time on other coursework as they spent time on their assignments out of class. Because of the synchronous nature of msn, it means that students are able to communicate in real time as though they were talking face to face. This means that there is no time delay in reciprocation. However what the article doesn't talk about is that this can actually be a weakness of the tool; If a user is not online, another user has no way to send them information unless they either wait (which seems quite irrational) or they use a different platform (say email) to send the information. However it seems that the positives greatly overshadow the negatives.

I found that article is very interesting and it is so true. I think by using msn to have a group meeting is more efficient, for example, people could share their information straight away via msn, also time of physical transportation have been reduced. More time could be saved for creating and prove reading the work, also more time for rests, which a better quality of work might be assumed. However, I have found a several problems with group chatting via msn. First of all, the stability of Internet connection must be ensured; otherwise, the fluency of group meeting would be disturbed. Furthermore, the level of concentration may be doubt, since every person in the group meeting is apart, and every attendants would be expected to have different distraction according to their surroundings, and therefore online group meeting is not only gathering group mates but also multiplied the level of distractions. Lastly, the creditability would be questioned, it is hard to prove that the person you are talking to is really the group mate; this would be an issue when it comes to a situation of dealing, for example you may have confirmed the job duty through msn, but your group mate would always have an excuse that some one was using their account or so.

In Lomas, et.al. (2008) article, they said that instant messaging service engage the sense of immediacy. It give easy communication way between students. They can have conversation with other about schools as long as they are still online and it's free to use (with internet access). It also diminished geographical boundaries so student can exchange their knowledge with people around the world. When the IM is incorporated with video and audio chat it adding another opportunity of enhance voice communication which is more engaging. Online collaboration tools can create new opportunity in education sectors. There won't be boundaries between student and teacher that will resulting a close relationship. Another type of collaboration tools that can be used is social media. The popularity of it among younger people give advantages to these collaborations tools. They feel like this tools is close to them so they will feel free to participate. Such as using Tumblr as the tool. On of the lecture in American University use Tumblr to collaborate with his teacher (Ackerman, 2011). He said that Tumblr is good for student to learn new platform, assignment submission (so the other student can get access and have peer review), easy to have collaborative feedback, easy to publish supplementing class info, and it engage open dialogue. In my opinion, with using these types of collaboration tools it can make students more engage with their school unit. They will do it with pleasant feeling. Ackerman, M. (2011). Mashable HQ: Why Using Tumblr For Class Makes Sense. Retrieved from http://ausmcedu.org/2011/03/15/test-post-2/ Lomas, C, et.al. (2008). Collaboration Tools. Retrieved from http://net.educause.edu/ir/library/pdf/ELI3020.pdf

Subject: How online collaboration has affected the software development industry Reference 3 Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects by David Redmiles , André Van Der Hoek , Ban Al-ani , Tobias Hildenbr , Stephen Quirk , Anita Sarma , Roberto Silveira , Silva Filho , Cleidson De Souza , Erik Trainer ABSTRACT Along with the rapid globalization of companies, the globalization of software development has become a reality. Many software projects are now distributed in diverse sites across the globe. The distance between these sites creates several problems that did not exist for previously collocated teams. Problems with the coordination of the activities, as well as with the communication between team members, emerge. Many collaborative software engineering tools that have been used to date, in global software development projects, exhibit a fundamental paradox: they are meant to support the collaborative activity of software development, but cause individuals and groups to work more or less independently from one another. The underlying issue is that existing software engineering tools, such as configuration management repositories, issue trackers, and workflow engines, separate time and tasks in concrete but isolated process steps. Designing tools based on the premise that human activities can be codified and that periodic resynchronization of tasks is an easy step reflects poor understanding human nature. We therefore propose a new approach to supporting collaborative work called Continuous Coordination. Underlying Continuous Coordination is the premise that humans must not and cannot have their method of collaboration rigidly dictated, but should be supported flexibly with both the tools and the information to coordinate their activities and to collaborate in their activities as they see fit. In this paper, we define the concept of Continuous Coordination, introduce our work

Review of article - Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects This is quite a useful paper about current issues relating to the collaboration of software development and though it does not appear to have been published it is still a well-researched review of the topic. It focuses on the developing technology and changing methods of collaboration when developing software. It reviews a number of issues such as coordination issues that may arise between different sites that are working on a collaborative project together and looks at why these issues arise when developers and designers are working with current versions of collaborative software. It further focuses on why these issues arise and then reviews some of the software that is currently under development that may fix these issues. The software that it reviews includes YANCEES notification service that is an automatic publication/subscribe service for keeping software collaboration coordinated; Palantir workspace awareness tool that is an enterprise-level integrated analysis platform that works on a client/server model; Ariadne that is a tool for the collaborative searching/analysis of databases/source code and the graphical visualization and tracking of such searches; the TriVis which is a utility for graphically tracing collaborative software development and interactions and finally WorldView which is similar to TriVis but can extend from visualising design models to high level representations of development team interactions. Overall this is a very interesting article about the future direction of software development collaboration Redmiles, D. V. D. H., André; Al-ani, Ban; Hildenbr,Tobias; Quirk, Stephen; Sarma, Anita; Silveira, Roberto; Filho, Silva; De Souza, Cleidson; Trainer, Erik Continuous Coordination: A New Paradigm to Support Globally Distributed Software Development Projects. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/dow

This article stresses the importance of social media in the promoting of a company's brand or products. Social Media collaboration, according to Kaplan, enables 'the joint and simultaneous creation of content by many end-users'. For advertising social media provides platform which enables customers to partipate in the creation of the brand by generating feedback and product reviews. Mangold and Faulds argue that, for potential customers, online content which is generated by other consumers is typically regarded as more trustworthy than traditional advertising messages. Essentially, social media messages are more likely to be believed and responded to than direct-marketing on the other hand, social media also means companies have less control over the course of discussion. They argue,'while companies cannot directly control consumer-to-consumer messages, they do have the ability to influence the conversations that consumers have with one another'. Mangold and Faulds argue, used correctly, social media has become an important tool, which allows companies to not only talk to customers but also allows customers to talk to each other. Social tools, they suggest, provide customers to obtain information about companies and products and can aid them in the decision making and purchase process. Creating networks of social relationships with potential customers is a strong tool, which aids in the promotion of a brand but it also provides important tools to help managers achieve the company's missions and goals. Some tools companies can use to communicate with customers include company websites, YouTube, eNewsletters, message boards and blogs. References: Kaplan, A. & Haenlein, M. (2010). 'Users of the world, unite! The challenges and opportunities of Social Media" in Business Horizons (2010) 53, 59-68. Retrieved via Curtin library catalogue.

My topic is advertising and social media. I am specifically looking at the way companies are using social media tools to build connections and promote their brands and their products via company controlled crowd-sourcing and customer-driven discussion.

This article, posted on TechCrunch, discusses the release of a report from Nielsen, a worldwide market research firm, based in the US, perhaps best known for the ACNielsen Poll and Television ratings survey (Nielsen, 2011). Wauters here discusses the outcome and conclusions of research conducted by Nielsen into the effectiveness of social media advertising on Facebook. Wauters states, 'the report leverages six months of research consisting of surveys of more than 800,000 Facebook users and more than 125 individual Facebook ad campaigns from some 70 brand advertisers." Mangold & Faulds argue that by "enabling customers to talk to one another" social media is effectively "an extension of traditional word-of-mouth communication"(Mangold & Fauld, 2009). With traditional advertising rates and audiences falling, advertisers are keen to seek ways to reach new markets. Being able to leverage users social media networks can provide an important tool to reach a wider audience. Wauters suggests, according to surveys conducted by Nielsen, advertising recall on Facebook jumped between 16% and 30% when adverts mentioned friends or were featured in friends newsfeeds. Statistics here strongly suggest advertising is more likely to be noticed, and acted upon, if it seen to be 'recommended' by someone consumers know. --- It is interesting also to note Nielsen and Facebook are themselves engaged in a collaborative project to study social media advertising. Wauters points out: "Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising." With this in mind, perhaps Wauters is correct to sound a note of caution: "we're not saying the report is bogus, but it's something to keep in mind if you decide to download it for yourself." References: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Ele

Belinda, This article was particularly of interest to me as I have used Facebook advertising platform both for work and my online business. Social Media advertising to me is different to other online and offline advertising. Having used Facebook as a medium to advertise my business, I can conclude that it's not the best medium to advertise. The conversion rates on the campaigns were low, that is the conversion of clicking and purchase. I accept that there might have been other factors that influenced the data. Comparing my Facebook campaign to my Google Campaign, it showed that campaigns through search i.e. user searches for your service or product is more effective. There is also the probability that campaigns may not reach the right demographic. In 2007, Vodafone suspended advertising on Facebook after its ads appeared on the profile page of a British right-wing Party. This prompted a flurry of other advertisers, including the AA, COI and Virgin Media, to follow suit (Clark, 2007). Facebook cannot effectively measure that the campaign is reaching the right audience. If I am allowed to, can I boldly state that Social Media campaigns are only effective when free or user generated. I applaud the article for questioning the release of such data by Nielsen. The question is, are social media networks the correct channel to advertise when users may be more interested in connecting than buying your product or service? Social Brands perform better on Facebook because most people on Social Networking sites are there for fun so it makes logical sense that industries such as tabloids and blogs (Bullas, 2011). Reference: Bullas, J. (2011). How Effective Are Facebook Ads? Retrieved from JeffBullas.com website: http://www.jeffbullas.com/2011/02/25/how-effective-are-facebook-ads/ Clark, N. (2007). Storm over ads on social sites. Marketing, 1. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1326449831&SrchMode=1&sid=1&Fmt=3&VInst=PROD&

I certainly agree with the article. With mass consumed site like Facebook there should be advantages that give opportunity to certain business. The detail profile users made, can a kind of mass database that marketer can access. Collaborate the business with Facebook may allow company to get broader publication. But in Yu (2010) article, "The Most Powerful Secret in Facebook Ads", he mentioned that only certain business type that can get the best result. Local business will be the one who get most advantages because in Facebook you can have detail specification of where your ad will appear (the reason why it's effective) (Agarwal, 2010). This local business is easier to share among friend because they have likelihood in geographical aspect. Consumer product and entertainment also will get a good publication through Facebook ad. Users interest that provide in Facebook profile will give you opportunity to reach the main target audience of your product. But still the interesting fact that found by Nielsen will affect how business sees social media website. They will think about it straight away to use this kind of advertising methods that will lead them to higher profit (although the marketing teams need to have a complete plan before rather than just follow the trend). Agarwal, A. (2010). How Effective is Advertising on Facebook?. Retrieved from http://www.labnol.org/internet/are-facebook-ads-effective/13957/ Yu, D. (2010). The Most Powerful Secret in Facebook Ads. Retrieved from http://www.allfacebook.com/facebook-ads-secret-2010-06

This article brings some ideas about internet and social networks services. When I heard the word Social Production I immediately think of ownership. The fact is, for a truly collaborative effort to be made, ownership must be discarded, which is a very difficult concept for emotive based humans. There are also the other factors such as wealth that are the driving force behind online social networks. At the end of the day, it's not idealism that drives these infrastructures, but it may appear so in many cases that is a majority of them are driven for financial means. People don't seem to realize but websites like YouTube or Facebook were not created for the purpose of purely sharing information, providing a platform for people to gather and solve issues, in fact, they were created as a means of making money. A very smart way of making money, that is shaping the online world. For example, Facebook has very strong metrics that measure behavior and activities. Users willing to hand over their details maybe not fully realizing that their information is a commodity that will be sold to companies so their advertising department can target them. What I find amazing is the fact that many people are not willing to divulge information about themselves to a telemarketer on the phone or a strange on the street, but they are fully willing to divulge the name, interests and share photos with the world online. The Social Networking age of the internet is breaking down people's privacy and truly exposing a world in which everyone can know everybody. Reference: Kallinikos, J. (n.d).Social Production, Information and Organisation Forms: Rethinking Collaboration. Retrieved from http://www.dsp.unibo.it/seminari/Social_Production_Kallinikos.pdf

This is a comprehensive blog entry introduction to the potential of Google Docs as a collaborative tool for students. These potential uses are also valuable in work places or other group work. The value of this resource is the well-written way Wetzel articulates the advantages of Google Docs for collaborative practice. His argument is that such a system, aside from being free, is valuable to go beyond the e-mail sharing culture to a full real-time collaborative environment. Wetzel then proceeds to give examples of the potential for the application of Google Docs in education contexts and classrooms. To summarise, he argues three main points in using Google Docs for collaboration:  The ability for Google Docs to provide instant feedback to students on their work  To conserve expenses on school projects such as printing costs  Encouraging the working together of students on a projects in a systematic and orderly manner The tone of the article is clearly very much in favour of using Google Docs for collaborative practice in educational settings. However, though this may not be an issue in educational contexts, there are disadvantages using Google Docs that are not reported. Two bloggers highlight those weaknesses which may be of concern when trying to use more features in Google Docs that are not there but are part of the Microsoft Office Suite:  The speed of internet connection is vital; if it is slow the collaborator may not be able to keep up with others' postings (Bukisa, 2011)  Most of the time you cannot work offline with Google Docs, you must be online to create and update documents (Creative Marketing Solutions, n.d.) However, the article does put a compelling list of features that make Google Docs a good system to use for educational collaboration.

References Bukisa. (2011). Google Docs review. Retrieved April 13, 2011, from http://www.bukisa.com/articles/480255_google-docs-review Creative Marketing Solutions. (n.d.). How to use Google Docs. Retrieved April 13, 2011, from http://knolt.com/creative-marketing-solutions/2010/10/20/heading-2/ Wetzel, D. R. (2009). Google Docs are a free online educational tool: Web-based productivity software for teacher or student collaboration. Suite101.com. Retrieved April 2, 2011, from http://www.suite101.com/content/google-docs-are-a-free-online-educational-tool-a105900

The article, Google Docs are a Free Online Educational Tool Written by David R. Wetzel gives a comprehensive overview of the benefits of Google docs specifically in relation to education. The article outlines these positives a few of these include (but are not limited to) the ability to secure the websites content, making it a safe place to upload work, the ability to comment and give almost instant feedback, the ability to update students on deadlines, information, and helpful tools and also to keep course content. It seems that these positives are quite a universal thing as Keith McPherson (2007) explored all of these benefits in his article new online technologies for new literacy instruction. This reminds me of the use of wiki's in education, a tool that is explored by Elisha Petersen (2009) in which the tool is used to do the same. This brings me to question, which is better? Why use one over the other, if they achieve the exact same thing? Wetzel's article doesn't seem to give any suggestion that the tool has anything wrong with it. Something that, in technology, is hard to believe. Keith McPherson, However, outlines a few limitations of the program. He states "the conversion of graphics and tables from a Word document to a Google document is not reliable and Google Docs does not run on older browsers and Safari or Opera" (McPherson, 2007). Ryan Spoon a Principal at Polaris Venture Partners writes in his blog that he decided to use Wikidot (a wiki platform) instead of Google docs, he believes that although Google docs are great for specific documents they "don't scale over time well… more importantly the documents are treated distinctly and ultimately get as cluttered as your computer desktop" so although two tools (wiki and Google docs) can inevitably achieve the same thing, they still work in very different ways, and one has to evaluate the finer details. References Peterson, E.. (2009). Using a Wiki to Enhance Cooperative Learning in

In 2006, IBM was responsible for hosting possibly the largest online collaborative brainstorming session known as the IBM InnovationJam. The idea grew from earlier innovation jams held internally and hosted through their intranet. The first one held in 2003 focussed on the launch of new corporate values. The jams were driven by the IBM chairman "who personally participated by typing his thoughts into the jam forums and reading literally thousands of comments." (Transforming your intranet, 2008) This use of the tool and therefore public commitment from senior management to the jams would have undoubtedly helped with staff engagement and participation in the jam. Thousands of suggestions were received from staff covering IBM operations, workplace policies and how to improve relationships. Staff then voted for the best 35 ideas which were then implemented. (S. Musselwhite, 2007) The jamming sessions also sped up the implementation of ideas - partly because the consultation, staff buy-in and testing, and pre-socialisation have already been done. Interestingly, research showed IBM staff trusted the information on their intranet more than the information they got from their managers or even on the informal 'grapevine'. Similar to IKEA and their approach (see other article Inside IKEA's Human Intranet Approach), IBM used an already existing framework or business feature to help technology work. IBM capitalised on the trust in and use of intranet to host a 'jam' - a new medium IBMers created that went "beyond online communities, brainstorming sessions, or traditional suggestion systems." (A Global Innovation Jam, 2011) References: A Global Innovation Jam (2011) Retrieved from http://www.ibm.com/ibm100/us/en/icons/innovationjam/words/ Musselwhite, S (2007) Intranet Strategy and Management London: Ark Group Transforming your intranet (2008) Sydney: Melcrum Publishing

This article brings online collaboration to a new height. Without internet and intranet technology an event of this size spanning 104 countries would not have been possible. Imagine assembling 150,000 participants in a venue and being able to do something with all the information being passed back and forth. Not withstanding the cost to assemble an audience of this size, the level of moderation would slow the collaboration process down, thus reducing the effectiveness of the session. In contrast, the IBM Jam sessions are delivered via a web platform which allows for accountability through personalisation that self regulates what users will and will not post. It provides an audit trail and recognition of great ideas so even the most junior staff member can receive global recognition and kudos for an idea that might have otherwise been misrepresented. The Jams are an effective way of performing an organisation pulse check in a global setting in a very small amount of time as they move at such a rapid pace (Feder, 2001). Further they allow the employees to recognise and drive change from the bottom up instead of just top down as management recognises that you cannot force a "command and control" culture for a workforce. Reference Feder, B.J., (2001). I.B.M. Meets With 52,600, Virtually. Retrieved April 10, 2011 from http://query.nytimes.com/gst/fullpage.html?res=9F06E4DD143CF93BA15756C0A9679C8B63&pagewanted=1

East North Carolina University (ECU) has used the virtual reality game "Second Life" as an education tool for those students who are still in highschool. The college has set up courses through Second Life in which teenagers can have access to as they are physically unable to attend. The article states that one main reason for this type of route is the lack of funding for early-college programs. The site gives a cost effective alternative yet still allows students to engage as though in a real classroom. An article by Dorothy Lepkowska. Which was featured in The Guardian, talks about the site as a means to educate teachers as well. She states "Second Life is an immersive 3D tool and learning environment, so it allows us to present things as we would if we were all in the room. We can take questions, show video clips and the participants can interact with each other but without all the time constraints and costs involved," Again the issue of cost is something that is pushing institutions in this direction. According to a Wire Feed, by Targeted News Service the University of Hawaii has also created their own island within second life. Their university building has been made to look exactly like their school, however they have been able to add extra learning areas than they could in real life. The main point of the article is the fact that Second Life allows those students to participate in a class like environment even if they cant physically attend. This brings me to an article by Mark Blakenship (2011) in which he talks about students being taken to Shakespeare's Globe Theatre (a new addition to Second Life). He states "students can join in the digital Globe and get an interactive sense of what it was like see a play there. Inside Second life, Fiebig (the professor) also has students "perform" plays by typing their lines into the game's chat function." It is argued that perhaps students prefer this as the thought of talking in class frightens them, yet th

This article is a great example of online community collaboration, reality meeting the virtual world. There are several reasons for the University employing the use of Second Life technology. The reasons stated by the article were the lack of funds and infrastructure. Collaboration tools must all means provide flexibility when real life fails to do so as demonstrated by the article. The only doubt I have with online learning through Second Life is whether the students are more or less engaged in comparison to on-campus students. As pointed out in the Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion journal article, some students in Malaysia for example regarded the use of the Internet as a distraction to learning, and preferred the more familiar didactic learning environment (Vighnarajah, Wong, & Bakara, 2009). One of the key findings of the study was that student users who were familiar with the Internet found it rather distracting to continue learning once they were online (Vighnarajah et al., 2009). With Second Life as the means to collaborate a community of students for this High School, I wonder if the technology is sufficient considering the environment of this particular online collaborating platform. I also wonder if Second Life as a tool is appropriate for students. My topic is on Organisations and online collaborations and I want to touch base on where online collaboration succeeds. Online collaboration is good for businesses or organisations when participation is often measured by contribution and outcome of a certain task. The same cannot be said for students learning online through Second Life. Reference: Vighnarajah, Wong, S. L., & Bakara, K. A. (2009). Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion. Computers & Education, 53(1), 9. Retrieved from http://www.sciencedirect.com.d

This article is taken from credible source such as compilation articles based on Proquest - Curtin University library. The main topic of this article is that, Second Life as a cyber world which launced in 2003, is a free client program that enables users to have interaction among one another in form of virtual bodies along with avatars. Specifically this article highlighting on how virtual world is part of online education, where there is a virtual college that designed by combine the convenience of online education along with the atmosphere of a college classroom in 3D version. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), the virtual world or in here especially Second Life as well provides specific features in order to facilitate the online education, it provides 3D experience which help the users as student to stimulate their experiences and transferring online education in the forms of digital. For examples one of the features in here is when student able to attending their classes, as for the value for the articles itself, it is useful and shows that there a great range of way on how people can use games and social sites merely not just for entertainment but as well as education. References: High Schoolers Attend College in Second Life. (2011). Retrieved April 17, 2011, from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=10&did=2253249221&SrchMode=1&sid=14&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1302676765&clientId=22212

This article explores how a world-wide furnishing store (IKEA) used their already existing culture to guide the production and implementation of their intranet to ensure the technology was the right fit for them. With a very strong focus on teamwork, community and collaboration already recognised in the IKEA business-model, IKEA were well aware that a strong corporate culture does not guarantee user-acceptance of information systems. "Rather than forcing its corporate culture to bend to accommodate a technology-based system, IKEA used its firmly established culture as the foundation for its IT solutions." (P. Chin, 2009) And something must have worked. In 2008, IKEA Inside (their intranet) was listed in the world's ten best intranets by well-known user-experience research firm Nielsen Norman Group. IKEA were mindful of not letting the technology they introduce ruin an already well-established human focussed corporate culture. They said their culture gave them the framework to introduce new things to the business - including information systems and technology. As Beth Gleba, Internal Information Manager for IKEA North America points out, "Before, during and after [intranet implementation], our culture is our culture." In my experience as an intranet manager, I definitely agree that a company's already existing culture will influence the final state of a technology. In organisations that don't focus on people or put staff at the front, there will often be a "disconnect between the technology-based systems and the people they're meant to support." (P. Chin, 2009) It is because the people who've made the technology haven't taken into consideration the end-user, or worse, just don't care - and where that happens that attitude is often supported by the already existing corporate culture. Reference Chin, P (2009) Inside IKEA's Human Intranet Approach Retrieved from http://www.intranetjournal.com/articles/200908/ij_08_21_0

Thank you for this article. I leaned something very interesting. "I do a little, you do a little, and together we do a lot" (Chin, 2009) This could well be the mantra for IKEA. As a company with a strong brand identity and customer-focus, here we see how important it is for IKEA staff to have the right tools and platforms to allow them to find the information they need, quickly and easily. At the same time Beth Gleba, Information Manager of IKEA North America, is aware that tools are only part of the story. It is people who make IKEA what it is. It is a place where children are free to jump on the beds, while their parents browse. Part of the success of IKEA is it's strong brand focus and supporting charities is one very important way corporations are building on their social capital by bringing attention to issues close to the hearts of customers and staff alike. In one of my shared articles Mangold & Faulds (2010) point out "organisations can leverage emotional connections by embracing one or more causes that are important to their customers." Such practices give staff and customers a sense of 'belonging". Here IKEA goes one step further by not only providing products and issues to discuss but also provides them with the tools they need to do it. One interesting point I noticed was IKEAs use of Social Media tools to create employee profiles. This aids in fostering group cohesion and allow staff to get to know one another and feel a part of the IKEA family, which for a large firm, can be very difficult to do. They also make very nice meatballs! Reference: Mangold & Faulds (2009, July-August). Social media: The new hybrid element of the promotion mix in Business Horizons. 52(4) 357-365