Why We Tumblr - 0 views
-
Karina Mitya Pradipta on 17 Apr 11Newsweek decide to use Tumblr as their collaboration tool and this is the reason.
-
Karina Mitya Pradipta on 17 Apr 11Honestly, we can say that decision to use social media as collaboration tool to achieve marketing goals is still blurred. Business is still experimenting to see how it would work by looking at audience reaction and response. That is also what Newsweek did as explained in this Tumblr post. As Mark Coatney, the senior editor who is in charge with Newsweek Tumblr account, mentioned Tumblr could be the future of magazine journalism (Coatney, 2009). The reason he used Tumblr is not only for mimic the trend among publisher to use social media as collaboration tool, but he see Tumblr as a new way to connect to audience. Various contents that you can post encourage a deeper engagement rather than a 140 character on Twitter. Tumblr which follower can choose to like the post or reblog the post shows how audience is equal with the publisher. Younger audience wants this kind of relationship so they have the sense of ownership to the magazine. This collaboration tool shows how conversation build in the platform build a stronger relationship between publisher and audience. With collaboration, publisher has a chance to have a frequent post or deeper explanation about topics that discussed on the printed version. The ability to personalize Tumblr page and poste different format become the advantages of this platform compare to other social media. Actually, the way stories posted in Tumblr similar to magazine layout, fresh and creative. That why I'm agree with Coatney that Tumblr can be the future of magazine journalism. Coatney, M. (2009). Why We Tumbl. Retrieved from http://newsweek.tumblr.com/post/255742202/why-we-tumbl
-
Steffi Jones on 17 Apr 11I have seen Tumblr used in many different ways, such producing a blog based on photography, fashion or art for example. A lot of these are personal blogs where the person has created the photos or art and is posting it for people to see, but then there are so many blogs which are based on reclogging other people's posts within one of these themes. It was interesting reading this article as being familiar with the use of Facebook and twitter for traditional media companies, I had never thought of Tumblr being used for this. Although as stated in the article, Tumblr does not have nearly as many users as Facebook or Twitter, it has the ability to spread images, text, videos and links for users to see in a much easier way. For example on facebook a link posted would only be seen by those who are a fan of the page, whereas on Tumblr, once something is reblogged it is seen by all of the followers of that person, and if two more people reblog it from there, it is seen by all of their followers too. With Tumblr being a growing platform, media companies have the chance to gain attention from thousands of people from all over the world.