This article focuses on the web 2.0 term "wisdom of crowds" within crowd sourcing, in which Catone explains as meaning "two heads are better than one, and that still more heads will yield even better results." The "Wisdom of crowds" looks at how crowds determine popularity and accuracy on the internet because they are the actions of millions of people. Wikipedia is an example of this concept as it is formed by the collaboration of thousands of users. This article states that according to studies Wikipedia is as accurate as encyclopaedia volumes such as Britannica. This theory comes from the fact that although crowd sourcing enables millions of people to participate, on websites such as Wikipedia it is usually just a few thousand people that contribute. Although it is possible for anyone to edit the website, it is monitored for changes and incorrect information is seen as the exception rather than the rule (Goodin 2005). "Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems." The wisdom of crowds concept can be seen differently when applied to websites such as www.StumbleUpon.com. StumbleUpon allows for users to rate and share web pages. Within a category users can rate with a 'thumbs up' or 'thumbs down' on the page they are given. The ratings not only determine what web pages you are referred to in future, but they allow for others who browse the same category as yourself to see the most relevant (most voted for) pages. As crowd sourcing enables for crowds to put forward their concepts, strategies and problem solving solutions in to practice in one place, the 'wisdom of crowds' concept refers to the way in which the large input from crowds enables particular websites on the internet to function in a way more relevant to its users. Goodin, D. (2005, December 14). 'Nature': Wikipedia is accurate. Retrieve

'99Designs' is a website that connects designers with small businesses who need design projects. The website allows for those who need designs to post what they want and then for designers to take on the project and compete to complete the best design. The design chosen by the project poster is awarded prize money. Looking for graphic designers online enables businesses to quickly and conveniently source the designs they want. The main advantage also being that they have the pick of many designs put forward to them, rather than say paying someone for their time to create something for you, only for it to be not entirely what you want. You obviously have to have the skills in design, but it gives those who have not been given the opportunities in the real world, to put their skills to use and make money on the internet. Websites such as this also allows for people to build their portfolios and in the long run are advantaged by the opportunity to design for people that they choose. This use of crowd sourcing shows how the internet is changing the way in which we do business, as it offers an easier and cheaper option for the buyers and more opportunities for the producers. References About Us. (2011). Retrieved from 99designs: http://99designs.com/help/aboutus Kumo. (2011, January). Design and Money Making Opportunities at 99designs. Retrieved from ToastEggMe: http://www.toasteggme.com/index.php/money-making-opportunities-site/design-and-money-making-opportunities-at-99designs/

This article is an assessment of the book 'Crowd sourcing' by Jeff Howe. An important example of crowd-sourcing is the way in which businesses can be created. As discussed in this article, the use of crowds in businesses is highly effective because they are inevitably the consumers as well. With the example of Threadless.com, an online clothing business that allows crowds to design, vote for and buy t-shirts, we can easily see how a business can benefit by not having to hire people to do the jobs they used to. Outlined in the article is the way in which crowds are more efficient than current organisations. 1. Making predictions These are the decisions made by the crowd, which seem to be accurate as they know how to appeal to the consumer market. 2. Solving problems With opinions coming from a crowd of people, problems are able to be solved more easily as a range of solutions can be offered and applied. 3. Brainstorming and designing Relating to companies such as Threadless, since the designs come from the same people as the website markets to, they are able to receive designs that are more likely to appeal to the consumers. 4. Funding With the use of a crowd, business have a larger database of knowledge available to them, as well as an excess amount of time. This is another example of how crowd sourcing is able to eliminate the jobs that have always been completed by professionals, by allowing people online to participate and put forward their skills to those who may be able to take advantage of them. Meyer, F. D. (2011, January). The Business of Crowd Sourcing. Retrieved from Crowdsourcings.org: http://www.crowdsourcing.org/document/the-business-of-crowdsourcing/2430

This article shows an example of how crowd sourcing is thinning the line between amateurs and professions. With Web 2.0 making the internet about networking and sharing, crowd sourcing is something that is changing the way in which people can consume products. The example in this article is that of a project director who needed specifically themed photographs for a project. Instead of hiring a professional photographer she went to the internet to find stock photos, initially a photographer offered her photographs for a competitive price, until she found a website called 'iStockPhoto' in which she could purchase stock photographs for $1. Websites like 'iStockPhoto' are databases of photographs taken by amateurs in the field. The issue raised in this article is how crowd-sourcing is obviously eliminating peoples need to find professional photographers, and whether crowd-sourcing will eventually eliminate the need for professionals in industries such as photography and design. People no longer have to look locally for professionals to do things for them; the internet is a whole other realm for finding exactly what they want, but for less money. Howe states that "The open source software movement proved that a network of passionate, geeky volunteers could write code just as well as the highly paid developers at Microsoft or Sun Microsystems." This reinforces the belief that people who may not be able to make it in the real world with their talent, have much more opportunities online.