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Due to the global financial crisis, companies globally have been finding ways to cut costs. Instead of staff travelling to attend meetings, businesses rely on methods such as video conferencing to assist in facilitating meetings with geographically dispersed teams. This article published on the technology blogging site Read Write Web discusses four main trends in regards to video conferencing. The four trends stated are consumerisation, mobility, interoperability and providing a social layer. Mobility and the social layer are interesting trends when thinking about collaboration via video conferencing. Smartphones being released are beginning to include video conferencing as a standard functionality. Through the use of smart phones, mobility allows team members to participate and collaborate whilst on the move. It unshackles team members from the restraints of being restricted to an office. For team members that travel regularly being able to videoconference from hotel rooms or other offices through their smart phone provides them with flexibility previously not seen. Social layers being added to software is becoming the norm (Flinley, 2010). The social layer extends video conferencing beyond just audio and video. By adding social layers to videoconferencing software, users are able to communicate in the one location rather than utilising multiple platforms. A social layer provides "social networking, instant messaging, voice and video into one system" also including the ability to share files. By encapsulating all means of communication in the one destination, team members save time and recording communication becomes easier. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

This article introduces some video conferencing applications, such as Cisco, Skype, Nefsis Basic, BlackBerry Playbook, and Google Voice, and shows how they are used as collaboration tools in enterprises. Burke (2011) summarizes that the use of such tools helps to establish instant communication, save travelling time, and cut business cost. One of my selected articles, iManage Unveils the First Multi-Platform Collaborative Content Management Suite, announces a new Internet content management application suit called iManage WorkSite MP which is an online collaboration tool as well. Both video conferencing tools and Internet content management applications are network-based, so users' contributions will be available instantly, and shared information can be distributed globally. Both of them aim at improving business efficiency, reducing cost and resource, and finally developing organisational service and product quality. While video conferencing tools focus on communication by audio and video, Internet content management applications, such as iManage WorkSite, has more to do with information management, such as text, image, and spreadsheets. It can be said that online collaboration tools can facilitate meetings among team members geographically, provide access to shared knowledge and ideas, and manage organisational information effectively. I argue that the combination of both video conferencing and content management tools can offer a comprehensive service to an organisation to compete in the global economy. As Fedorowicz, Laso-Ballesteros, and Padilla-Melendez (2008) state, the development of online collaboration "will facilitate multidisciplinary innovation and reduce barriers and inefficiencies among people working together" (p.1). Reference: Burke, M (2011) Comment on Four Trends in Enterprise Video Conferencing. Retrieved from http://groups.diigo.com/group/cur

Video conferencing as one of online collaboration tools, able to change the way people communicate as well as their perceptions towards the work day in nowadays. Video conferencing has become a part of communication strategy, this article shows that about 37% of Skype users use the service for business purpose, which is they use Skype to make conference video that is more convenient and less traveling cost, users would be able to meet up without consuming traveling time which normally required in order to meet face to face. I found out this article are useful in terms of explaining the way video conferencing been used in business as well as introducing 4 new trends on how people use it, and as resources itself, it is credible enough, this article took from ReadWrite Enterprises web sites that mainly focusing on business purposes. By relating on my own topic, which is talk about the use and features of social bookmarking site (delicious), video conferencing as well provides specific features in order to facilitate the video conference, hence users would be able to use the features and communicating online, same as the way delicious using it special features, such as tags, where people would be able to collaborate their bookmarks as long as they are sharing and using same tags. As for value, this article shows and recommends how useful video conferencing is and there is multiple ways and benefits we could get by using it online. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

Although often overlooking the role of politicians in organizing online political collaboration, Sanson documents the crucial role that facebook played in galvanizing and motivating the millennial generation of voters to participate and engage in political debate throughout the 2008 election. There is an underlying theme throughout this paper that it was a case of peer -to-peer relationships that caused this revolutionary collaboration of young voters. Further highlighted is the ease with regards to facebook being an organizing tool, with social actions within the site being reflective of a ground based campaign and helping to form a new kind of politics(Sanson, 2008). Sanson ponders why it is that the youth vote has suddenly became more engaged in the political spectrum, considering factors outside of the political world; noting that both circumstance(BBC News,2008 ) and the timing of incidents over the last decade may well have instigated this youth movement. Yet it is crucially noted that the internet and particularly Facebook became a catalyst for this millennial collaboration, based not solely on political presence online but also the wealth of information and the free-flowing style of messages combined with the vast number of users(Facebook, 2011) and the ultimate chain reaction of a peer-to-peer connection. Noted throughout is the fact that this social network was used for more than just organization and a spear head of this political collaboration - highlighted is how it was used for financial muscle, as well as a tool for micro-targeting and the education of a younger generation on both the candidates and the political process. Throughout this academic paper a thorough explanation is offered as to the triggers of this millennial political collaboration which has led to a new dialogue being opened between the politicians and the voters, there can be no question that Facebook has revolutionized the way that political collaborations are conducte

The Internet has presented a medium for people to carry out 'liberal individualist' transactions with government agencies. In 2001, Microsoft announced that the internet will empower citizens "to set their own political agendas, establish government priorities and help implement policies" (Katz & Rice, 2002) and, as Angela Sanson's chapter explains, the 2007/8 United States elections rang this prediction true. Campaign finance was "just one of the many ways Obama's IT and social networking approaches revolutionised citizen participation" (Norquay, 2007): Evidence of internet incensed political dialogue, such as discussion forums, sites indicating support/non-support for parties and leadership (for example, President Obama's 1.7 million friends at the time), videos, art and news combine to create an increasingly potent role for the internet user. Obama endeavoured to "define his campaign by 'conversations' with the American people" (Westling, 2007), and in doing so, formed genuine connections which later translated into votes. As Westling recognises, Facebook is an ultimate campaign tool as it combines the "best features of local bulletin-boards, newspaper, and town hall meetings and places them in one location that is available at any time in practically any location" (2007). Many scholars have likened the transformative role of the Internet in political propaganda to that of television in the 1966 U.S. Election. The impact of the internet, however, far surpasses television because of the vast potential for individual empowerment. Instead of simply voting for themselves, citizens had the opportunity to actively contribute to political change in their peers. From the public's perspective, Facebook "gives amateur activists an easy way to connect with other citizens around the globe and helps them push their collective concerns to the top of political agendas" (Sanson, 2008). This same online influence was successfully em

This paper does a great job in critically analysing how Flash Mobs, a new socio-cultural phenomenon, are in fact final products born from a complex human collaboration and use of the technological revolution that is the Internet. It clearly explains their specificity as being totally socially mediated on, by and through online digital tools (blogs, social media, forums, instant messaging) that are used as collaborative spaces to virtually organise and create a real-life upcoming interaction between people (Nicholson, 2005). What's more, the paper brings some ideas about how the Internet can also be used to "hijack" and reverse the original essence of Flash Mob philosophy, thereby turning its main assets - instantaneity, virtual proximity, massive audience reach, networks, costless operation - into potential factors for bringing chaos, as when Philadelphia experienced a very violent wave of riots (Wagner & Buzi, 2010), or when a political protest flash mob was organised in Belarus in 2006 (Peterson, 2009). Garland demonstrates the importance of cooperation and participation between network users for Flash Mobs and cites Rheingold's thesis, with which I strongly agree, that states that they are "a type of social engagement that may be created and organised by interacting with the technology of shared networks or the technologies that allow the shared networks to interact [within an event program]" (2002). Yet, this reading highlights the differences between Flash Mobs and Smart Mobs even though both can be considered as the technology itself and the use of that technology (Rheingold, 2002). In the end, The History of Flash Mobs raises larger concepts from which this phenomenon grew out of, such as communication, social or cultural studies, thus emphasising the importance of Internet as a new way for human beings to interact and collaborate in real life. REFERENCES Buzi, J. & Wagner, A. (2010) Flash Mobs: A New Social Phenomenon Philadelphia N

REFERENCES (continue): Buzi, J. & Wagner, A. (2010) Flash Mobs: A New Social Phenomenon Philadelphia Neighbors. sct.temple.edu. Accessible from http://sct.temple.edu/blogs/murl/2010/03/30/flash-mobs-a-new-socialphenomenon/ (accessed on 11th April, 2011) Nicholson, J. A. (2005) 'Flash! Mobs in the Age of Mobile Connectivity' The Fibreculture Journal, Iss.6 December. Accessible from http://six.fibreculturejournal.org/fcj-030-flash-mobs-in-the-age-of-mobile-connectivity/print/ (accessed on 11th April, 2011) Peterson, N. (2009) Flash Mobs - The New Political Dissent. Accessible from http://www.neilpeterson.com/index.php/2009/11/flash-mobs-the-new-political-dissent (accessed on 12th April, 2011) Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books.

Skype is a free download which can be accessed from their website (www.skype.com.au). It is user-friendly, quick and easy to download. Once installed, minimal instruction is required to use Skype. Skype users can be located through searching the email address book, connecting through Facebook or inputting the username into the search box. Once connected with others, Skype has the ability to make audio calls, videoconference, share files and instant message. Video conferencing can be utilised throughout Skype with no charge. Skype allows users to see and hear others, which increases the effectiveness of the communication exchange. In Skype's recent update, screen-sharing functionality was added. This functionality enhances a videoconference by providing users with access to share one another's screens to view presentations or to assist with IT issues. Audio calls can be made between Skype accounts or through VOIP software to landlines or mobiles. The benefit of making calls through Skype is that they can be significantly cheaper than calling through a mobile or landline. Skype call charges start as low as $0.23c per minute. Credit for calls can be loaded onto Skype through the use of a credit card. Instant messaging allows users to talk to one another without the use of audio or video. It can be utilised when working on projects or for an alternative to video/audio in particular when Internet speed may not be high enough for a good connection. Instant messaging can be conducted with just one person or multiple people can use instant messaging simultaneously allowing for people to collaborate on projects. An extra benefit of Skype is file sharing, files can be shared instantaneously with no limit on the file size. This is a great benefit to businesses that may have size restrictions on their work email.

Skype is an excellent software that both individuals and businesses can make use of. Skype's unified communications capabilities make it a useful strategic tool for businesses. While Skype has been successful in the consumer market, it may have had harder time cracking into business market as there are already several competitors. Skype likes to point out that more than 30 percent of its global user base uses the service for business. However, there have been speculations that a greater proportion of business use is overseas and that a much smaller percentage of "business users" have integrated Skype with their office systems (Blackwell, 2009). Blackwell (2009) suggests that the reason why not more businesses use Skype is that call and connection quality are not always as good as they are on public switched telephone network. As Skype works over the open, Internet and peer-to-peer technology help route calls, thus the service may not provide the quality sufficient for business use. Another concern is the security of the Skype service as it uses the public Internet for voice calls (Reardon, 2009). I think that the different collaborative opportunities Skype offers are valuable for small or medium-sized companies looking to keep costs down. Reardon (2009) believes that businesses in general won't get rid of their existing telephone service to use Skype, but some may use it to communicate with employees internally. References Blackwell, G. (2009). The Pros and Cons of Skype for Businesses. Retrieved from http://www.smallbusinesscomputing.com/buyersguide/article.php/10729_3816716_2/The-Pros-and-Cons-of-Skype-for-Business.htm Reardon, M. (2009). Skype Targets Businesses with New Service. Retrieved from http://news.cnet.com/8301-1001_3-10201830-92.html

I agreed that skype is an excellent tool, since it is user friendly and widely accessible. Apart from computer usage, it could also be accessed on smart phones, which it is a trend now and still growing on mobile phone usages. I felt that Skype had especially collaborated distant communication; as a student studying away from home country, a budget international communication tool like Skype is demanded. Yet the quality of calls is doubtable as Elin Frustol said, and I found this is a problem with most of online calling tools, such as msn messengers, tango and vibers. I believe that is not only the problem of the tool but also internet accessibility, and computer technology. These issues would need a longer time to fixed, and it may lead to broader usage such as business and government, however the question is would it still be a budget tool by then?

As Virag Molnar (2010) emphasises, researchers who have studied the Flash Mob phenomenon (and its derivatives like subway parties), have only focused on the role of digital communication technologies such as blogs, social networking websites or mobile phones, in the organisation and collaborative processes. Yet, in her paper, she remarkably examines how Flash Mobs, as new types of collective actions, provide insights into the "intersection and interaction between new communications media and changing uses of physical urban space" (2010). Using the example of Flash Mobs, she states that communication technologies (mobile phones and Internet in particular), have become powerful design tools used for encouraging new forms of sociability and collaboration, emphasising that they are at the very core of these new kinds of organisation models. Following Rheingold's concept of Smart Mobs (2002), Molnar draws the differences between Flash Mob actions happening in Western Europe or in the U.S, with contrasting Flash Mob events in Eastern Europe or Asia. She highlights that cultural factors will influence sociability as the essence of Flash Mobs and describes their instrumental use to express political, marketing or entertainment purposes. Nonetheless, it is clear from her explanations that whatever the aim of the Flash Mob is, the online collaboration step to make it happen remains as an essential aspect of offline mobilisation and acts as a springboard towards it (Picataggio, 2007). REFERENCES Picataggio, S. (2007). "Use of Social Media and the Internet", on Flash Mob: 101. Accessible from http://iml.jou.ufl.edu/projects/fall07/Picataggio/index.html (accessed on April 12th, 2011) Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books.

In this article, West argues that the field of education is falling behind and missing out the opportunities that online collaboration can bring to students. He states that "with the ease that misguided youth can organize themselves into a mob; professionals can organize themselves into supportive learning communities." (2010). In particular West discusses Twitter, the use of certain hash tags relevant to his field in music education. West also discusses groups available on Facebook, and how Skype has been used to bring a field expert into the classroom and have a composer watch and ensemble from the other side of the world in order to provide commentary and feedback. West mentions that prior to social networking and other online tools, the only real way to collaborate with those in your field of interest or profession was to attend conferences or conventions held for that specific purpose. But now with the availability of online collaboration tools and the wide spread accessibility, there is a "new universe" (2010) of collaboration and information. West employs that the classroom no longer need to be 4 walls, 1 teacher and 20 odd students, and that the classroom has "at it's disposal a rapidly growing cornucopia of tools, information and services online…" that could bring so much more to students and educators alike. References: West, T. (2010). The Antithesis of Flash Mobs - How Professional Learning Communities Are Changing Education. Retrieved from http://www.thomasjwestmusic.com/apps/blog/show/3327014-the-antithesis-of-flash-mobs-how-professional-learning-communities-are-changing-education

The interesting part of this post that relates to my topic is when West describes Flash Mobs as a springboard for violent events in Philadelphia. According to several papers I have read regarding Flash Mob studies, West is obviously right when he talks about the "ease with which youth can organise themselves into a mob" (Rheingold, 2002). He is also right when he states that they have demonstrated the power of online collaboration because Flash Mobs Mobs simply emerge when communication and computing technologies amplify human talents for cooperation. They are products created from humans' interactions on and with digital mobile communication devices (Nicholson, 2005). But he is wrong, I believe, when he talks about Flash Mobs in general as being an abuse of social networks. Flash Mobs are just one of the many possibilities of how Internet can be used to transform virtual online collaboration between a large number of people into real, concrete offline happenings. Clay Shirky though does a great job of describing the position of Internet in our always changing social interactions and organisation (2008). He notably argues that how tools get used depends on the political environment, and if the Philadelphia riots were actually adopting the same organisational process as Flash Mobs, they did not have anything to do with Flash Mobs (Callari, 2010). As one of the first mob organisers, Bill Wasik, says: "the mobs started as a playful social experiment" (Ubrina, 2010). If Flash Mobs can be used as protest tools, especially in low freedom environments, they were themselves peaceful - almost artistic - interventions. One example used by Howard Rheingold, and which he called a "Smart Mob", is the Ice Cream Flash Mob in Belarus where people ate ice cream to protest against the authoritarian government (Rheingold, 2002). Mobs should be distinguished in nature and by definition, from riots, even though these had been partly organised through Internet.

Two tools are discussed in this article, a 3D virtual world for teaching and learning called the AET Zone and ConnectYard, a collaborative tool that integrates different forms of online communication. Although AET Zone has some benefits and has been useful in the teaching programme at the Appalachian State University, it is the second tool that offers more opportunity for those needing to collaborate. As a collaborative tool used in an educational setting, ConnectYard provides as its basis for success a social constructivist viewpoint. Learners construct their knowledge through social and cultural settings (Kim, 2001). ConnectYard provides an online collaborative setting allowing students to learn together. One of the main attributes of the tool is that it is able to interact easily with existing social networking tools such as Facebook and Twitter, text messaging and even email. The advantage of this is that members do not have to get to know a new technical application - they can use whatever they are most comfortable with. Another feature of this tool is that students are able to contribute even if they do not have an Internet connection. Students can collaborate using mobile phones, allowing them to connect anywhere, anytime (ConnectYard, n.d.). The ConnectYard widget is embedded within a web page, interfacing with other networks (Howard & Wallace, 2010). Using ConnectYard gives collaborative members a choice about what tool they use at whatever time they want. As stated by Howard & Wallace (2010, last para.), "The use of social networking tools allows our students to engage in a level of collaboration that would be awkward, if not impossible, without a means to communicate effectively". ConnectYard is an effective, easy to use collaborative tool, which offers flexibility, privacy and builds community.

References: ConnectYard (n.d.) retrieved from http://www1.connectyard.com/ Howard, B & Wallace, P 2010. Social Networking Tools to Facilitate Cross-Program Collaboration. EDUCAUSE Quarterly (EQ) 33(4) retrieved from http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/SocialNetworkingToolstoFacilit/219139 Kim, B. (2001). Social Constructivism. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved from http://projects.coe.uga.edu/epltt/

In today's competitive business environment the difficulties linked to keeping up with new and innovative technologies are momentous. 'ERA Real Estate Launches Technology offering that Mirrors Its Culture of Collaboration' article proves just that by demonstrating how a real estate company is using online technology to communicate and collaborate. The article introduces us to the launch of a new intranet solution by ERA Real Estate. The intranet as stated by the article provides significant corporate social networking functionality that links agents, brokers and companies across America and around the globe to collaborate and share knowledge of the 30,000 members they have so far. One of the features on the intranet is the ability to connect with colleagues within the same environment or different locations. The organisation must have other mobile collaborating tools such as smart phones to track or update listings, managing leads and other tasks commonly associated with Real Estate organisations. The new online intranet provides this functionality as well. This article is among a number of great examples of industries communicating and collaborating online as the means to share knowledge. The new organisation social media website by ERA Real Estate will no doubt open the gate to more innovation and the sharing of knowledge. Reference: ERA Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration. (2011). 1. Retrieved from RISMedia website: http://rismedia.com/2011-04-13/era-real-estate-launches-technology-offering-that-mirrors-its-culture-of-collaboration/

Convofy wants to go beyond being a private Facebook and Twitter to let companies collaborate around content like web pages, images PDF files, PowerPoint files, Word Files and Excel (Tsotsis, 2011). Convofy claims to be the most private powerful social network enabling organisations to communicate, collaborate and share more easily and effectively than ever before. Convofy combines the functionality of twitter, Facebook and Google Docs. Networks within an organisation can post ideas, links, and files, and their followers can comment on them. Convofy also provides on-the-go communication and collaboration by making it available for mobile phones in the form of application. In a market research conducted by Research and Markets in 2009, organisations viewed applications such as Web, audio, and video conferencing, messaging, and document collaboration as critical components of an effective collaboration strategy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). The research then concluded effective collaboration is no longer a "nice-to-have," rather it is a critical requirement for success in the modern economy ("Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization," 2009). Though there have been enterprise collaborative tools launched over the years, Convofy claims to be the powerful. We will just have to wait and see. Reference: Meeting the Enterprise Collaboration Challenge: Vital to the Success of the Distributed Organization. (2009). 1. Retrieved from Business Wire website: http://www.businesswire.com/news/home/20090724005305/en/Research-Markets-Meeting-Enterprise-Collaboration-Challenge-Vital Tsotsis, A. (2011). Convofy Is A Workplace Collaboration Tool Centered Around Documents And Images. 1. Retrieved from TechCrunch website: http://techcrunch.com/2011/04/06/convofy-is-workplace-collaboration-centered-around-documents-and-images/

The role any Government should play in regulating the Internet is certainly an intriguing argument. Having analyzed the liberating power of the Internet with particular regards to assisting revolutionary political collaborations in the western world (Fraser, 2008), it has become apparent that any attempt to restrict access to content or the internet itself only seeks to further the cause of these being oppressed. This is demonstrated throughout this paper with the uprising in Egypt and the documentation that the "internet shutdown only sought to incite the protesters more." Perhaps the most pressing issue presented from this paper is not only Mubarak's ability to shutdown the internet, but that similar scenarios have arisen across the Arab world and the political justification for large-scale shutdowns of the world wide web have all been fundamentally flawed. Moreover the desperate attempts from political factions to prevent online access, and the steps and methods employed to ensure a shutdown demonstrates just how significant the Internet has become from a governments perspective in empowering both the opposition and the individual leading to potential online collaboration in an attempt to cause political revolution. While there is perhaps too much focus on the technical aspects required to implement a shutdown throughout this article, the poor lack of justification for attempting to potentially kill the Internet within the western world is certainly pressing. While political collaboration online did not reach the same aggressive scale in relation to the situation in Egypt, the justification for a potential kill switch being solely based on a fear of online pandemics is certainly flawed and as Chen (2011) notes human presence will "most likely be a hindrance" in the face of a cyber emergency. Whether online terrorism will become a prominent threat in the 21st century remains to be seen but the justification for killing the internet in order to ha

It seems rare that such a thorough and enlightening review would be found tucked away in the inside page of a global internetworking magazine. Thomas Chen has produced an excellent overview of the Mubarak Government's rationale in shutting down internet and mobile operators, as well as a world-wide evaluation of the relationship between the Government, private ownership sectors and the Internet. Weeks earlier Tunisia endured Internet control on a lesser scale, with the closure of news sites and political blogs, arresting news bloggers and were even "suspected of injecting hidden Javascript on certain Facebook pages to steal login passwords" (Chen, 2011). Chen tackles the difficult question 'What is the proper role of Government?' with the ease you would expect of a technology magazine's editor, questioning whether the Government is entitled to centralised control (quarantine) as though an online threat were a human pandemic such as SARS or swine flu. Mubarak's 'flicking of the switch' during the January uprising has ignited alarm over free speech in the United States. In 2010 a bill was introduced which suggested giving the President the ability to cut off "the nation's connection to the rest of the Internet during a time of crisis" (Lawson, 2011). At the time Senator Lieberman clarified that this so-called 'kill-switch' was for the safety of the American people, to disconnect them from international traffic 'in case of war' (Lawson, 2011). The idea that this switch is not only technologically possible but also a future prospect caused great concern. At the end of the day, did the 'kill-switch' work? The short answer is obviously "no", as the revolution continued during the blockage, Internet was returned after four days, and the Government fell after 17. However the long answer is far more complex. The existence of the 'kill-switch' technology reminds us that Government control and censorship of the Interne

Very Interesting article. Here I am reminded of Jean Baudrilliard and "Simulacra & Simulation". In it, he talks about how the media shapes the way viewers understand. Effectively he suggests war as it shown on television, was a manufactured by media represention. "The media and the official news service are only there to maintain the illusion of an actuality… of the objectivity of the facts. All events are to be read backward." (Baudrillard, 1994, p.38) Like most things, with recent events in Egypt, it is the media represented accounts, which have become the "real". The idea the Twitter and Facebook can mobilise a revolution is a powerful symbol. "What is perhaps the most telling here is that, as Bikyamasr points out, "millions of the Egyptians that went to the streets probably don't own a computer, and definitely were not checking Twitter or Facebook for where the next gathering was taking place." The article suggests that, by the time the internet was cut off, the protests were already in full swing. Perhaps the Egyptian Government fell for the media reports of the power of Social Media. "It was through word of mouth, not online calls for activism that brought the Egyptian government to its knees". It is important to point out that word-of-mouth is a powerful tool for communication, whether it is through hand-written messages, text or social media, word-of-mouth messages are more likely to be trusted and acted upon by recipients (see Kozinets et.al, 2010) as well as fostering a connection and sense of community between the sender and receiver. References Baudrilliard, J. (1994) Simulation and Simulacra. University of Michigan Press. Translated from the French by Sheila Faria Glaser. Kozinets. R., de Valck, K., Wojnicki, A. & Wilner, S. (2010, March). "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities" in Journal of Marketing. 74(2). pp.71-89. Retrieved via American Marketing Association/Atypon.com, 13 April 2011. http://ww

Mayton seeks to address what he views as the Western Media attributing the Egyptian political revolution to the presence of activists online. He underlines that with only a quarter of the population having access to social networks and media online, the idea that a "Revolution 2.0" occurred is seriously flawed. While acknowledging the useful presence of collaboration online, Mayton attributes the success of this political change to a word-of mouth and paper handout campaign, combined with a motivated and committed Egyptian people, preferring to credit the Internet with bringing the issue to the forefront of international politics. However Wael Ghonim a leader of the ground movement that would ultimately topple Mubarak, contradicts the ideas presented in this article. Instead he accredits social networks and in particular facebook (ref) as being the catalyst behind the revolution. While Ghonim acknowledges that any political protest requires bodies on the ground, he attributes the internet and collaboration that occurred on facebook with empowering Egyptian individuals. Furthermore the ability of these networks to spread information at a vast rate, combined with the ability to go undetected were attributed to the success of the initial protest which began in April 2008. This protest organized solely online was the trigger cause for the unrest and the political change that would unfold. Mayton highlights that the common misconception that every Egyptian has direct access to the internet is perhaps symbolism for an Egyptian society that still remains stratified. While this paper underlines the idea that attributing the success of this political collaboration to the internet overlooks the ground work and alternative methods employed to help further this revolution, there can be little doubt that in this course of history social networks did provide empowerment for some of the Egyptian people and played a significant role in this advancing this political colla

To most Australians, the conflict in Egypt was not an Internet revolution until their newspapers, bulletin websites and television told them as such. Spurred on by Google Middle East and North Africa Marketing Director Wael Ghomin's announcement that the Egyptian protesters had "the internet to thank for their victory" (Luna, 2011), headlines across the globe were swept up by the 'Revolution 2.0' media darling. It may be a journalist's job to disseminate current affairs- constructing language and presenting palatable news to their public- however the truth and integrity of the Egyptian Uprising reports suffered at the hands of the outspoken. Jordanian expert on branding Ahmad Humeid recognises these synoptic "slogans" (Pickerill, 2011) such as 'Revolution 2.0' as "extremely important for Western media audiences... [to] take an event and package it in a certain light" (Humeid, 2011). Joseph Mayton's commentary works to detangle the internet's 'exaggerated' role in Egypt. He presents the facts: 25 per cent of Egyptians have no access to a computer, let alone a wifi connected iPhone in their back pocket. The 'Online Revolution' label directly discounts the internet "have-nots" who "struggled for the same cause under the same umbrella". Finally, activists continued to mobilise, even during the four days the Government shut down the Internet service (Mayton, 2011). Yes, there was a significant initial online role in the January protests, but this article encourages that we cannot lump strong-willed street activism in its hundreds of thousands as an Internet uprising. Mayton reminds us the well-worn lesson: we should not accept anything at face value. Ignorance is bred through the blind digestion of 'fact'; we can only come closest to the truth by negotiating as many disparate viewpoints as possible. References: Mayton, J. (2011) Egypt did not have an Internet Revolution. Published on BIKYAMASR, Feb

Highlighted throughout this wire piece is the principal idea that the collaboration of online political supporters of the Obama campaign did not happen randomly, rather as Benko (2008) notes there was a "clear vision" behind the strategies used to empower, encourage and promote this activism. While this article takes a more statistical approach the vast success that the campaign had in translating online collaboration into an offline political movement is demonstrated as over 150,000 campaign related events were organized through online communities, and in the last week of the campaign online volunteers were asked to make over a million phone calls encouraging others to vote. A key strength of this source is the lack of political ideology or motive present. As a news piece it offers factual and well supported observations and comparisons as to how this online collaboration evolved. This is documented when noting the crucial role that this organized campaign played in generating financial muscle for the candidate, Obama himself noting "that it was the working men and women" who helped to obtain over $600 million most of which was donated online. The Obama campaign employed the right people in Rospars, Hughes an Goldstein (2009) to exploit the potential Youth, grassroots and hard - to-reach voters with an online political strategy they helped to not only involve them in this revolutionary online collaboration but to also give them a feeling of political empowerment. This reliable source is therefore key in documenting how the Obama campaign skillfully executed an online strategy to maximize group collaboration. Offering not only a balanced and factual observation as to how the internet empowered and mobilized the ordinary citizen thus revolutionizing the political scene of the western world, but also crucially that with this campaign there was a clear bridge that activism online can result in political involvement and ultimately change offline. Refer

It is important to remember that, although Obama cleverly attached the Internet to his campaign, a combination of factors contributed to his 52 per cent (Stirland, 2008) majority: A compelling and humanising personal narrative, stellar oratory skills, and that "the moment was perfect for his message of 'change'" (Norquay, 2007). Obama's candidacy was a consciously planned and executed national movement that "lent itself to mass mobilisation among that very portion of the population that is the most new media friendly and tech-savvy, the younger demographic" (Norquay, 2007). The youth not only engaged in the web pages and online action groups produced by the Obama campaign, they took it upon themselves to create their own media content; such as the 'Yes We Can' (http://www.youtube.com/watch?v=jjXyqcx-mYY, 2008) celebrity-driven music video which reached Youtube notoriety, or the portrait graphic a supporter produced later going on to be assimilated into the official promotion. This content-creation parallels my topic on Middle East revolutions, through activist's construction of uniform slogans, signs and imagery (McHugh, 2011). This article concludes with the prediction that Obama's "rise to the presidency will be studied for years to come as the textbook example of a new kind of electioneering driven by people and technology" (Stirland, 2008), and- to a less successful extent- this was realised in the Kevin07 campaign, in which "Kevin Rudd launched his campaign to online publicity buzz- turning to blogging, Youtube and Facebook" (Best, 2007). The Obama Campaign speaks volumes on trends towards the democratic possibilities of technology; but dystopian thought suggests that "people go online to find out more about a subject, not to be politically transformed" (Lievrouw & Livingstone, 2002). Even though a 2000 ULCA study (Kahn & Keller, 2004) showed only 29.7% of users felt the internet led to people having greater pow

Throughout this paper Lutz seeks to highlight how the Obama campaign employed a well organized and strategically sound operation in order to assist and promote the largest online collaboration in the American electoral history. While noting the idea that any political revolution will require "boots on the ground (Lutz, 2009)", this paper assess the business-like approach that the Obama campaign employed in order to facilitate this political collaboration. The key notion of this paper is that the strategy adopted was not unknown, rather it advanced techniques previously employed by McCain (BBC news, 2001) and Dean (Wolf, 2004) and this combined with an extraordinarily disciplined and organized approach is what helped to expand this "grassroots revolution" online. There is also a clear link between the organization of this aspect of the campaign and methods employed by large scale corporations. This is related in the employment of the Houdini database used to track people to the polls and help to strategically assess campaign decisions to gather every vote needed to win. Again this business-like organization which would subsequently lead to such a mass political collaboration is further underlined by Lutz as he notes the campaign "went where the people were" - specifically selecting the most significant platforms to advance this message while also making use of mobile devices, source materials and relevant tools in order to re-enforce a political message and give a voter a feeling of empowerment. Finally this paper also highlights a key transition from online political collaboration to offline political collaboration, noting that the volunteers who held house parties and channeled support on the ground were integral to the success of the campaign. It is therefore evident from this paper that while a physical presence is required to instigate political collaboration, a strong and organized presence online can go a long way to laying the foundati

Instant Messaging (IM) applications, such as AOL Instant Messaging (AIM), MSN Messenger and Yahoo! Messenger, have become very popular in the last decade. This paper by de Vos et al. (2004) investigates the adaption of Instant Messaging (IM) by individual users and pairs of users within a mid-size organization. This paper is important as it examines employees' willingness to adapt to instant messaging tools within an organization. The findings from the research showed a fourfold increase in IM use after the introduction, both in terms of users and the number of conversations. The findings are interesting as it has been argued that the main problem companies experience when implementing online collaboration tools is the objections many employees have when introduced to these new tools (Foster, 2009). The main limitation of the paper is that the authors' research sample was restricted to only one organisation. The period of research was four months before and three months after introduction of IM in an organisation, thus the authors indicate that further research needs to be undertaken to see how usage patterns develop over a longer period of time. de Vos et al found that business mobile phones users don't seem to benefit from IM. However, this finding is not applicable anymore as smartphones with IM applications have been introduced after the paper was written in 2004. References de Vos, H., ter Hofte, H. & de Poot, H. (2004). IM [@Work] Adoption of Instant Messaging in a Knowledge Worker Organisation. Retrieved from https://doc.telin.nl/dsweb/Get/Document-30163/205610019a.pdf Foster, D. (2009). Collaboration Technology and Organisational Change. Retrieved from http://gigaom.com/collaboration/collaboration-technologies-and-organizational-change/

I think the rapid adoption of instant messaging software in the workplace could be due to the trend of consumerisation of products prior to businesses adopting them (Flinley, 2010). Many employees would have been exposed to instant messaging through Skype, Microsoft Messanger etc in their personal use of the Internet (Flinley, 2010). When businesses implement this software into the workplace, they are already aware of the benefits and they are familiar with the how the software is used so this would lead to the employee adopting this software quicker. Instant Messaging is also available in the free download of Skype. Skype provides users with the ability to instant message but also gives users the ability to videoconference, audio calls, file sharing and screen sharing. These are important factors when considering which program to download to implement instant messaging software. By providing staff with instant messaging software that can also provide a variety of tasks saves the company money and provides employees with a variety of ways to communicate and to collaborate with one another. One of the great features of Skype that was updated in their most recent version is screen sharing. Screen sharing is often restricted to the IT department of businesses but Skype gives this functionality to basic users. Allowing people to see each other screens, increases users ability to share information with one another. References: Flinely, K. (2010). Consumerization of IT: 95% of Information Workers Use Self-Purchased Technology for Work. Readwriteweb. Retrieved on 16 April 2011 from http://www.readwriteweb.com/enterprise/2011/03/consumerization-of-it-95-of-in.php Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

I think we should concern about is how to capture and manage the useful knowledge from Instant Messaging (IM). IM helps staffs share knowledge in organisations. de Vos et al. (2004) wanted to find out in the research that IM supports quick question and clarification, keeping touch with friends and families. This is a common situation nowadays. I have an experience that my friends at Hong Kong always discuss their questions of study or work with me with Windows massager. My friend who work at school library often ask me about cataloguing problem when she is working. IM not only allows transferring knowledge within organisations, it also allows staffs interacting with people outside organisations. Therefore, the first issue of manage knowledge is separated the useful message out. It is not useful of private message. IM sharing is not a formal knowledge sharing method. Nevertheless, it place important role in organisations. Caruso (2010) pointed out in his article that organisations must able to understand some of the tools that can utilize to knowledge sharing all among the organisation. Meanwhile, Caruso (2010) also indicated that "80 percent of organisational knowledge exists exclusively within an individual." Although IM is usual in the organisation, but the information is only store in staffs' brain, not in the organisation. We should think an appropriate way to manage the information in IM. Reference Caruso, S. (2010). Informal Workplace Learning and Knowledge Sharing. Retrieved from http://www.eadulteducation.org/adult-learning/informal-workplace-learning-and-knowledge-sharing/ Caruso, S. (2010). Informal Workplace Learning and Knowledge Sharing. Retrieved from http://www.eadulteducation.org/adult-learning/informal-workplace-learning-and-knowledge-sharing/

Face-to-face communication is not always an achievable goal for companies that have team members who are geographically dispersed. Video conferencing has been available for a number of years but has not always been accessible. Traditionally, video conferencing was an expensive way to communicate due to phone, software, hardware and high-speed Internet connection costs. Most computers now have in-built cameras and microphones. Skype builds on this hardware by providing software to facilitate video conferencing. Skype was originally only able to facilitate two-way conferencing but Version 5.1 allows users to videoconference with multiple users. Skype is a free download, video conferencing is free, calls can be made to landlines/mobiles for a discounted price and exchanging files and instant messaging can be utilised within the program. When face-to-face conferencing is unavailable, video conferencing can be a great alternative. Maintaining interest in an audio only conference can be difficult, attendees have the opportunity to switch off and work on other tasks whilst conferencing. Incorporating video into the meeting provides attendees with the ability to observe one another and see when a person is losing interest. Providing visual cues that assist receivers and senders to decipher messages enhances communication, attendees can also see vital hand/head gestures that help facilitate the flow of the conversation. By seeing these gestures the other attendees are able to grasp pauses in conversations or misunderstandings much faster. Skype and videoconferencing will not be effective if the Internet speed is not able to sync the video and audio. If there are delays or echoes this could have a detrimental rather than a positive effect on communication. Members in this situation may prefer to revert back to audio only or instant messaging as communicating with a delay/echo is annoying and in no means a productive way to communicate. References: Isaacs,

This resource outlines the advantages of using video as oppose to audio only. As mentioned face to face communication is not always possible, and it is important for companies and organizations to consider the advantages of using video conferencing as oppose to audio calls only in order to discuss decisions and have conversations relating to work. Video conferencing seems to be a vital tool for many organisations; more then 50% of mid-size businesses use video conferencing (Finley, 2010). An important part of using conferencing software is to be able to enable natural collaborative behaviours. In this article Tang & Isaac's outline the advantages of using desktop video conferencing and suggest that as oppose to audio only calls, video conferencing can be more beneficial and influence more natural ways of collaborating and communicating. In internet communications we often contrast online communication to face-to face communication. In this article we are not comparing these two, but rather exploring the advantages of video conferencing over audio conferencing. Using this source we can conclude that video conferencing has strong advantages over audio conferencing because they show an employee's facial expressions which can make communication much much easier. Despite these advantages, it is vital for organizations to have a accommodating internet speed as well as hardware in order to enable individuals to effectively use video conferencing without experiencing technical issues (e.g. screen freezing) . Videoconferencing is definitely a valuable way to communicate when there are geographic boundaries between members, however in this situation the workers still face the obstacle of time zone differences. Never the less video conferencing is becoming increasingly cheaper and easier (Finley, 2010) and is clearly an important part of many organisations. This is a useful resource if you are interested in understanding how organisations benefit from video conferencing

Finley, K. (2010). 4 Trends in enterprise video conferencing. Retrieved from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php