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Mandy Burke

Four Trends in Enterprise Video Conferencing - 5 views

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    Due to the global financial crisis, companies globally have been finding ways to cut costs. Instead of staff travelling to attend meetings, businesses rely on methods such as video conferencing to assist in facilitating meetings with geographically dispersed teams. This article published on the technology blogging site Read Write Web discusses four main trends in regards to video conferencing. The four trends stated are consumerisation, mobility, interoperability and providing a social layer. Mobility and the social layer are interesting trends when thinking about collaboration via video conferencing. Smartphones being released are beginning to include video conferencing as a standard functionality. Through the use of smart phones, mobility allows team members to participate and collaborate whilst on the move. It unshackles team members from the restraints of being restricted to an office. For team members that travel regularly being able to videoconference from hotel rooms or other offices through their smart phone provides them with flexibility previously not seen. Social layers being added to software is becoming the norm (Flinley, 2010). The social layer extends video conferencing beyond just audio and video. By adding social layers to videoconferencing software, users are able to communicate in the one location rather than utilising multiple platforms. A social layer provides "social networking, instant messaging, voice and video into one system" also including the ability to share files. By encapsulating all means of communication in the one destination, team members save time and recording communication becomes easier. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php
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    I was interested in this article not only from a business perspective but also from an educational perspective. Video conferencing is something that we would like to use in the presentation of information literacy classes to off campus students in our library. The four trends that Finley (2010) discussed that of consumerization, mobility, interoperability and social layer are trends that will see video conferencing used much more in both business and educational settings (as well as for personal use of course!). Giesbers, Rienties, Gijselaers, Segers & Templeaar (2009) present an interesting case study of two virtual teams. One of the teams used video conferencing and the other team used online forums for their project work. The conclusion of this study was that there were no perceived advantages in the group that used videoconferencing. The debate then became about the advantages and disadvantages of asynchronous and synchronous communication. I for one am a reflective thinker - I like to be able to think things through and respond in my own time - so asynchronous communication suits me well. Synchronous communication such as videoconferencing can put more pressure on people to respond immediately. The key component in the videoconference group that stood out though, was the difference in leadership. It was more obvious in that group who the leader was and that seemed to make a difference to the group. Suduc, Bizoi, Filip (2009), conclude in their study that web conferencing requires much more leadership and organisation than other forms of collaboration. However, with that in place they say that there are many advantages to this type of collaboration, including, cost, time saving, reduction in travel and facility costs, improvement of decision making and communication. I definitely think that video conferencing will become more and more immersed in our day-to-day business and educational functions in the days to come. References: Finley, K. (201
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    This article introduces some video conferencing applications, such as Cisco, Skype, Nefsis Basic, BlackBerry Playbook, and Google Voice, and shows how they are used as collaboration tools in enterprises. Burke (2011) summarizes that the use of such tools helps to establish instant communication, save travelling time, and cut business cost. One of my selected articles, iManage Unveils the First Multi-Platform Collaborative Content Management Suite, announces a new Internet content management application suit called iManage WorkSite MP which is an online collaboration tool as well. Both video conferencing tools and Internet content management applications are network-based, so users' contributions will be available instantly, and shared information can be distributed globally. Both of them aim at improving business efficiency, reducing cost and resource, and finally developing organisational service and product quality. While video conferencing tools focus on communication by audio and video, Internet content management applications, such as iManage WorkSite, has more to do with information management, such as text, image, and spreadsheets. It can be said that online collaboration tools can facilitate meetings among team members geographically, provide access to shared knowledge and ideas, and manage organisational information effectively. I argue that the combination of both video conferencing and content management tools can offer a comprehensive service to an organisation to compete in the global economy. As Fedorowicz, Laso-Ballesteros, and Padilla-Melendez (2008) state, the development of online collaboration "will facilitate multidisciplinary innovation and reduce barriers and inefficiencies among people working together"(p.1). Reference: Fedorowicz, J., Laso-Ballesteros, I., & Padilla-Melendez, A. (2008). Creativity, Innovation and E-Collaboration. International Journal of E-Collaboration, 4(4). Retrieved from http://proquest.umi.com.
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    I was first interested in this article from personal, and educational experiences with one of the tools mentioned. (Skype) The article explores the idea that Video conferencing can be used to cut costs in this growing financial crisis. A family member of mine uses the tool to collaborate with business partners as it is a much cheaper and easier option than flying all over. It is also easier to quickly update somebody without the high cost of international phone calls. the article explores other benefits of using the tool for business, such as the ability to use it on the move and the ability to combine it with social networking tools. Through personal experience, having family that live in another country, the tool is helpful to share photos, information, and to merely see each others faces, something that is much more beneficial than a phone conversation. This then brought me to an article by Mark Blankenship, in which he talks about a skype lecture he gave to a group of undergraduates. He states "They listened, took notes, asked questions, and engaged in discussion. Except for the fact that I never shared a physical space with them, my experience with the students was remarkably similar to the experience I've had with students in the actual world" therefore perhaps developing a fifth trend in which users feel that video conferencing enhances the ability to act as a real face-to-face mechanism, in which the social element is not hugely different than that of a real social interaction. Also proving to be more than just a one-on-one tool, as it can be used to interact with a group of students to aid in learning where a guest speaker is unable to attend the physical lecture. References Blankenship, M.. (2011, March). How Social Media Can and Should Impact Higher Education. The Education Digest, 76(7), 39-42. Retrieved April 17, 2011, from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=5&did=2253484511&SrchMode=1&sid=14&Fmt=3&VInst=PROD&VTyp
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    This article provides a high level overview on video conferencing in a corporate setting and discusses four main trends, such as consumerisation, mobility, interopability and the social layer. It discusses Skype and how quickly it is gaining a business market share in in comparison to other enterprise tools such as TelePresence and WebEX. The success of Skype is due to the fact that it is so easy to use and allows users to share desktops so they are "virtually" in the same room. Mobility is also a main driver for video conferencing. When we consider that every laptop has a webcam, the potential for mobile video conferencing is immense and not just limited to tools such as the iPhone using the Facetime protocol. Add to this that the workplace is changing with more people working remotely either from home or travelling on business and the potential for video conferencing is growing as we need to connect with colleagues and clients. In essence I think video conferencing is the way of the future, however interoperability with devices has the potential to create issues until a standard or protocol is defined much in the same way TCP/IP was defined as the global standard for web traffic in 1983 (Microsoft, 2005). Presently devices can "talk" to each other if they use the same protocol, however there are many protocols emerging at the moment and no industry set of rules that all protocols must adhere to. Reference TCP/IP background. (2005). Retrieved April 15,2011 from http://technet.microsoft.com/en-us/library/cc775383(WS.10).aspx
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    This article introduces some video conferencing applications, such as Cisco, Skype, Nefsis Basic, BlackBerry Playbook, and Google Voice, and shows how they are used as collaboration tools in enterprises. Burke (2011) summarizes that the use of such tools helps to establish instant communication, save travelling time, and cut business cost. One of my selected articles, iManage Unveils the First Multi-Platform Collaborative Content Management Suite, announces a new Internet content management application suit called iManage WorkSite MP which is an online collaboration tool as well. Both video conferencing tools and Internet content management applications are network-based, so users' contributions will be available instantly, and shared information can be distributed globally. Both of them aim at improving business efficiency, reducing cost and resource, and finally developing organisational service and product quality. While video conferencing tools focus on communication by audio and video, Internet content management applications, such as iManage WorkSite, has more to do with information management, such as text, image, and spreadsheets. It can be said that online collaboration tools can facilitate meetings among team members geographically, provide access to shared knowledge and ideas, and manage organisational information effectively. I argue that the combination of both video conferencing and content management tools can offer a comprehensive service to an organisation to compete in the global economy. As Fedorowicz, Laso-Ballesteros, and Padilla-Melendez (2008) state, the development of online collaboration "will facilitate multidisciplinary innovation and reduce barriers and inefficiencies among people working together" (p.1). Reference: Burke, M (2011) Comment on Four Trends in Enterprise Video Conferencing. Retrieved from http://groups.diigo.com/group/cur
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    Video conferencing as one of online collaboration tools, able to change the way people communicate as well as their perceptions towards the work day in nowadays. Video conferencing has become a part of communication strategy, this article shows that about 37% of Skype users use the service for business purpose, which is they use Skype to make conference video that is more convenient and less traveling cost, users would be able to meet up without consuming traveling time which normally required in order to meet face to face. I found out this article are useful in terms of explaining the way video conferencing been used in business as well as introducing 4 new trends on how people use it, and as resources itself, it is credible enough, this article took from ReadWrite Enterprises web sites that mainly focusing on business purposes. By relating on my own topic, which is talk about the use and features of social bookmarking site (delicious), video conferencing as well provides specific features in order to facilitate the video conference, hence users would be able to use the features and communicating online, same as the way delicious using it special features, such as tags, where people would be able to collaborate their bookmarks as long as they are sharing and using same tags. As for value, this article shows and recommends how useful video conferencing is and there is multiple ways and benefits we could get by using it online. References: Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php
Elin Frustol

IM [@Work] Adoption of Instant Messaging in a Knowledge Worker Organisation - 2 views

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    Instant Messaging (IM) applications, such as AOL Instant Messaging (AIM), MSN Messenger and Yahoo! Messenger, have become very popular in the last decade. This paper by de Vos et al. (2004) investigates the adaption of Instant Messaging (IM) by individual users and pairs of users within a mid-size organization. This paper is important as it examines employees' willingness to adapt to instant messaging tools within an organization. The findings from the research showed a fourfold increase in IM use after the introduction, both in terms of users and the number of conversations. The findings are interesting as it has been argued that the main problem companies experience when implementing online collaboration tools is the objections many employees have when introduced to these new tools (Foster, 2009). The main limitation of the paper is that the authors' research sample was restricted to only one organisation. The period of research was four months before and three months after introduction of IM in an organisation, thus the authors indicate that further research needs to be undertaken to see how usage patterns develop over a longer period of time. de Vos et al found that business mobile phones users don't seem to benefit from IM. However, this finding is not applicable anymore as smartphones with IM applications have been introduced after the paper was written in 2004. References de Vos, H., ter Hofte, H. & de Poot, H. (2004). IM [@Work] Adoption of Instant Messaging in a Knowledge Worker Organisation. Retrieved from https://doc.telin.nl/dsweb/Get/Document-30163/205610019a.pdf Foster, D. (2009). Collaboration Technology and Organisational Change. Retrieved from http://gigaom.com/collaboration/collaboration-technologies-and-organizational-change/
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    I think the rapid adoption of instant messaging software in the workplace could be due to the trend of consumerisation of products prior to businesses adopting them (Flinley, 2010). Many employees would have been exposed to instant messaging through Skype, Microsoft Messanger etc in their personal use of the Internet (Flinley, 2010). When businesses implement this software into the workplace, they are already aware of the benefits and they are familiar with the how the software is used so this would lead to the employee adopting this software quicker. Instant Messaging is also available in the free download of Skype. Skype provides users with the ability to instant message but also gives users the ability to videoconference, audio calls, file sharing and screen sharing. These are important factors when considering which program to download to implement instant messaging software. By providing staff with instant messaging software that can also provide a variety of tasks saves the company money and provides employees with a variety of ways to communicate and to collaborate with one another. One of the great features of Skype that was updated in their most recent version is screen sharing. Screen sharing is often restricted to the IT department of businesses but Skype gives this functionality to basic users. Allowing people to see each other screens, increases users ability to share information with one another. References: Flinely, K. (2010). Consumerization of IT: 95% of Information Workers Use Self-Purchased Technology for Work. Readwriteweb. Retrieved on 16 April 2011 from http://www.readwriteweb.com/enterprise/2011/03/consumerization-of-it-95-of-in.php Finley, K. (2010). Four Trends in Enterprise Video Conferencing. Read Write Web. Retrieved on 12 April 2011 from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php
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    I think we should concern about is how to capture and manage the useful knowledge from Instant Messaging (IM). IM helps staffs share knowledge in organisations. de Vos et al. (2004) wanted to find out in the research that IM supports quick question and clarification, keeping touch with friends and families. This is a common situation nowadays. I have an experience that my friends at Hong Kong always discuss their questions of study or work with me with Windows massager. My friend who work at school library often ask me about cataloguing problem when she is working. IM not only allows transferring knowledge within organisations, it also allows staffs interacting with people outside organisations. Therefore, the first issue of manage knowledge is separated the useful message out. It is not useful of private message. IM sharing is not a formal knowledge sharing method. Nevertheless, it place important role in organisations. Caruso (2010) pointed out in his article that organisations must able to understand some of the tools that can utilize to knowledge sharing all among the organisation. Meanwhile, Caruso (2010) also indicated that "80 percent of organisational knowledge exists exclusively within an individual." Although IM is usual in the organisation, but the information is only store in staffs' brain, not in the organisation. We should think an appropriate way to manage the information in IM. Reference Caruso, S. (2010). Informal Workplace Learning and Knowledge Sharing. Retrieved from http://www.eadulteducation.org/adult-learning/informal-workplace-learning-and-knowledge-sharing/ Caruso, S. (2010). Informal Workplace Learning and Knowledge Sharing. Retrieved from http://www.eadulteducation.org/adult-learning/informal-workplace-learning-and-knowledge-sharing/
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