Group items tagged

As a not fully identified type of platform-a blog or microblog-Tumblr has become the preferred platform to share information and ideas. Unlike Twitter with limited 140 characters post and Facebook that ask you to create virtual identity, Tumblr give a space that is more fun and entertaining. As collaboration tools, Tumblr will be a perfect match with traditional publishing. This article talks about how publisher use Tumblr as an online tools to emerge two-way communication between publishers and readers. Author stated that by posting stories, Tumblr offer opportunity to make it going viral (Mwangaguhunga, 2010). The easiness of Tumblr to be shared around, give a chance that Tumblr will become a great collaboration tools. The five publishers mentioned in the article, each publisher using Tumblr in their own way to fit their printed version. They see Tumblr as a new way of communicating with younger audience and it is how they understand their readers. * Life (http://life.tumblr.com/) * The Village Voice (http://villagevoice.tumblr.com/) * The Atlantic (http://villagevoice.tumblr.com/) * The Economist who always incorporated their magazine with nontraditional elements that exist (http://theeconomist.tumblr.com/) * The New Yorker (http://newyorker.tumblr.com/). The way publisher post a story in Tumblr does not have to be the same type that they published on the printed version. It can be a funny story, a glimpse of what the audience sees on the next edition, a short video of related topics on magazine (which they can show in their magazine) and other type of content that give more experience to readers. Tumblr also can be a good publicity for the publisher, showing that they understand their readers. Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work

Tumblr is quickly becoming one of the Web's most popular and unique platforms on which to share and discover interesting content of all media. Many popular publishers have flocked to Tumblr to share content in a new way. The article is interesting as it gives an overview of five publishers that use the microblogging platform effectively. Many companies are struggling with their social media strategy and getting it right can be a challenge. In order to succeed with tools like Tumblr, businesses need to understand the audience they are trying to reach and communicate in a language of their customers (Nathan, 2010). The five publishers that Mwangaguhunga (2010) examines know how to communicate in ways that attract their readers. The author suggests that frequency in posting is what attract and engage the community. Microblogging can be an effective tool for businesses if used well. One of the benefits of microblogging that has not received as much attention in the literature is its use for crowdsourcing. Crowds can be more performing and efficient than current organisations. Using a microblogging site like Tumblr for crowdsourcing can be faster, cheaper and more accurate than putting a project in hands of individuals (Kessler, 2010). Tumblr provides a new way of communicating with consumers, thus I find this article valuable as a resource for the project. References Kessler, S. (2010). 5 Creative Uses for Crowdsourcing. Retrieved from http://mashable.com/2010/05/26/creative-crowdsourcing/ Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Work. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work Nathan, L. (2010). How Businesses Can Overcome Social Media Obstacles. Retrieved from http://www.logannathan.com.au/social-media/how-businesses-can-overcome-social-media-obstacles/

From this article I found out that Tumblr as one of the blogging platform is a way for publishers to be more irreverent, funny and make them unique by putting on Tumblr both in their official website or even their blogs. This article mentioned about five publishers that use Tumblr as micro blogging social platform such as Life, The Village Voice, The Atlantic, The Economist and The New Yorker. In here, users can share both information and ideas whereas Tumblr give more space compare to Twitter which limited into 140 characters only. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), tumblr both features and usefulness support as an online tools to works, create and emerges two-way communication within readers and publishers, it is a great collaboration tools since each of the users would be able to customized their own way, and as for this case as the outcomes, tumblr is a new way of communicating with younger audience, last but not least as for the sources itself, its taken from some media sites named emedia as in credible sources where it based on media organization. By looking at this article I found out several benefits of using tumblr and how the features support on how users - in here are publishers and readers are able to share both information and ideas. References: Mwangaguhunga, R. (2010). 5 Tumblr Microblogs that Works. Retrieved from http://emediavitals.com/content/5-tumblr-microblogs-work

The Internet is growing fast since it first emerges and become the popular media for people. You will get more opportunity to share information and content. Moreover, with the development of smart phone that gives you ability to access the Internet on your hand creating the notion of "information overloaded" but in good meaning (Gilman, 2010). Social media is the most popular website type that regularly used. Business begins to see this trend as their opportunity to engage more with the audience by using social media as collaboration tool. Tumblr is one of the choice business can have. As mention on the subheading of the article, Tumblr can be a platform that sets you apart from the traditional marketing campaign when targeting younger clients. The ability to incorporate blog-type psoting, video and photo sharing in a web page give a good value to Tumblr and it is easy to use. You can log in into the website or make a phone call to Tumblr 866 and will automatically post in your Tumblr. Another advantage why business should use Tumblr as one of the collaboration toosl is you can limit what people see on the Tumblr page (Gilman, 2010). You do not have to build a complex profile to be shown in Tumblr. Tumblr also allows customizing your domain to fit your business personality. As mentioned on the other article that I posted, Tumblr can create the notion of viral. You can post a video to Tumblr page and get a comment or little interaction ("like" button) that can lead into your follower reblog your post, an easy viral distribution. Business should see Tumblr as a new communication tools with their audience, especially the younger one. Social media that they frequently use can be the way to get their heart and engage more to the brand. As collaboration tool, Tumblr create opportunity for interaction on a neutral playing field or allowing the meeting itself to become an opportunity for creativity and exploration. Younger audience is getting bored with the

One of the business that also use Tumblr is IBM (http://smartercities.tumblr.com/) In this Tumblr we can see the collaboration of company and audience (the Tumblr's followers). By raising the topic about "The Smart Cities", we can conclude that IBM build this Tumblr in purpose of social responsibility project. Followers can contribute by telling IBM a great city that you have in mind.

Newsweek decide to use Tumblr as their collaboration tool and this is the reason.

Honestly, we can say that decision to use social media as collaboration tool to achieve marketing goals is still blurred. Business is still experimenting to see how it would work by looking at audience reaction and response. That is also what Newsweek did as explained in this Tumblr post. As Mark Coatney, the senior editor who is in charge with Newsweek Tumblr account, mentioned Tumblr could be the future of magazine journalism (Coatney, 2009). The reason he used Tumblr is not only for mimic the trend among publisher to use social media as collaboration tool, but he see Tumblr as a new way to connect to audience. Various contents that you can post encourage a deeper engagement rather than a 140 character on Twitter. Tumblr which follower can choose to like the post or reblog the post shows how audience is equal with the publisher. Younger audience wants this kind of relationship so they have the sense of ownership to the magazine. This collaboration tool shows how conversation build in the platform build a stronger relationship between publisher and audience. With collaboration, publisher has a chance to have a frequent post or deeper explanation about topics that discussed on the printed version. The ability to personalize Tumblr page and poste different format become the advantages of this platform compare to other social media. Actually, the way stories posted in Tumblr similar to magazine layout, fresh and creative. That why I'm agree with Coatney that Tumblr can be the future of magazine journalism. Coatney, M. (2009). Why We Tumbl. Retrieved from http://newsweek.tumblr.com/post/255742202/why-we-tumbl

I have seen Tumblr used in many different ways, such producing a blog based on photography, fashion or art for example. A lot of these are personal blogs where the person has created the photos or art and is posting it for people to see, but then there are so many blogs which are based on reclogging other people's posts within one of these themes. It was interesting reading this article as being familiar with the use of Facebook and twitter for traditional media companies, I had never thought of Tumblr being used for this. Although as stated in the article, Tumblr does not have nearly as many users as Facebook or Twitter, it has the ability to spread images, text, videos and links for users to see in a much easier way. For example on facebook a link posted would only be seen by those who are a fan of the page, whereas on Tumblr, once something is reblogged it is seen by all of the followers of that person, and if two more people reblog it from there, it is seen by all of their followers too. With Tumblr being a growing platform, media companies have the chance to gain attention from thousands of people from all over the world.

Tumblr becomes new media that more conversational than Twitter nor Facebook. The multi format of contents that you posted builds more conversation and comments rather than posted in Twitter. The content also become more fun and interesting, also engaging to reader that invites them to involve in the conversation and share it to others. Most of the publisher consideration to use Tumblr is because of the more conversational aspect. Facebook is more to building identity in the web but Tumblr an extension of their printed materials. The feature of not showing how many followers that you have-not like in Twitter or Facebook-also makes Tumblr professionally one step ahead. As the senior editor of Newsweek, Mr.Coatney, that start using Tumblr for his magazine say, "It is less about broadcasting to an audience and more about communicating with a community." (Wortham, 2010) As collaboration tools, Tumblr fit printed media perfectly. It becomes the new extension of magazines that engage a whole new conversation level. The relationship is no longer between letters to the editor, but readers involve as co-creator that give them sense of ownership (Wortham, 2010). The development of web 2.0 creates the notion of two-way communication pattern that need to be followed by traditional media. Wortham, J. (2010). Media Companies Try Getting Social With Tumblr. Retrieved from http://www.nytimes.com/2010/08/02/technology/02tumblr.html

This is a study by Louis Chen and Mike Morin in which they examine the use of MSN to help organise and collaborate research in high school education. The students were asked to research a specific topic and where then put in groups to complete the assignment. One of the criteria was using MSN to help organise information and collaborate ideas. The study seems to focus on the positive merits of MSN. Chen and Morin believe that because of the use of short hand language, this makes conversations quicker and straight to the point. Which in turn saves time. Msn also allows students to share links, files and pictures, which are helpful in collaborating research and assignment work. The study found that students preferred this as trying to get together at each other's houses was less productive. The study also found that teachers were able to spend more time on other coursework as they spent time on their assignments out of class. Because of the synchronous nature of msn, it means that students are able to communicate in real time as though they were talking face to face. This means that there is no time delay in reciprocation. However what the article doesn't talk about is that this can actually be a weakness of the tool; If a user is not online, another user has no way to send them information unless they either wait (which seems quite irrational) or they use a different platform (say email) to send the information. However it seems that the positives greatly overshadow the negatives.

I found that article is very interesting and it is so true. I think by using msn to have a group meeting is more efficient, for example, people could share their information straight away via msn, also time of physical transportation have been reduced. More time could be saved for creating and prove reading the work, also more time for rests, which a better quality of work might be assumed. However, I have found a several problems with group chatting via msn. First of all, the stability of Internet connection must be ensured; otherwise, the fluency of group meeting would be disturbed. Furthermore, the level of concentration may be doubt, since every person in the group meeting is apart, and every attendants would be expected to have different distraction according to their surroundings, and therefore online group meeting is not only gathering group mates but also multiplied the level of distractions. Lastly, the creditability would be questioned, it is hard to prove that the person you are talking to is really the group mate; this would be an issue when it comes to a situation of dealing, for example you may have confirmed the job duty through msn, but your group mate would always have an excuse that some one was using their account or so.

In Lomas, et.al. (2008) article, they said that instant messaging service engage the sense of immediacy. It give easy communication way between students. They can have conversation with other about schools as long as they are still online and it's free to use (with internet access). It also diminished geographical boundaries so student can exchange their knowledge with people around the world. When the IM is incorporated with video and audio chat it adding another opportunity of enhance voice communication which is more engaging. Online collaboration tools can create new opportunity in education sectors. There won't be boundaries between student and teacher that will resulting a close relationship. Another type of collaboration tools that can be used is social media. The popularity of it among younger people give advantages to these collaborations tools. They feel like this tools is close to them so they will feel free to participate. Such as using Tumblr as the tool. On of the lecture in American University use Tumblr to collaborate with his teacher (Ackerman, 2011). He said that Tumblr is good for student to learn new platform, assignment submission (so the other student can get access and have peer review), easy to have collaborative feedback, easy to publish supplementing class info, and it engage open dialogue. In my opinion, with using these types of collaboration tools it can make students more engage with their school unit. They will do it with pleasant feeling. Ackerman, M. (2011). Mashable HQ: Why Using Tumblr For Class Makes Sense. Retrieved from http://ausmcedu.org/2011/03/15/test-post-2/ Lomas, C, et.al. (2008). Collaboration Tools. Retrieved from http://net.educause.edu/ir/library/pdf/ELI3020.pdf

Topic : How internet technology has shaped collaboration within organisations. How social networking increases collaboration at IBM http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1930082361&sid=1&Fmt=3&clientId=22212&RQT=309&VName=PQD This article is an extract taken from a 2009 Melcrum Research report. The article focuses on IBM and how a social networking application has increased collaboration for its 365,000 employees around the world through the use of an application called the BluePages which has been loosely modelled on MySpace and Facebook. The IBM BluePages are accessed six million times each day by staff and contain basic staff information which is pulled from IBM's HR records, and includes information about reporting lines and where people fit inside the organisation. Staff can update their photo, and add specific information about themselves through the use of tags (keywords). Tags connect staff to others who might be using the same tags, in addition colleagues can add tags to another individuals page which further builds a relevant database of expertise throughout the network. IBM's BluePages also take search to the next level, whereby if someone is searching on a tag (keyword) that has been used by an individual, all people that have that tag will also be returned in the search results. "This development opens up semantic contextual information to the wisdom of the crowd." [Ethan McCarty] IBM also has a collaborative application called ThinkPlace where anybody in the company can post an idea. If the idea has merit, others can comment on it until the idea has developed into something that requires action. Another use of ThinkPlace has more of a social conscience whereby one employee noticed

Like IBM, I manage the intranet for an organisation where a significant percentage of our workforce work from locations other than work. This Melcrum article concentrates largely on social tagging and social bookmarking. Ethan McCarty, editor in chief of IBM Intranet believes " 'tagging' will be one of the most significant things to have happened on the internet." I agree with much of what McCarty says. Our organisation is moving from a fairly one-way push of information on our intranet to a more collaborative and activity-based platform. I was interested to read about IBM's BluePages, which seems to be an extension of a normal phonebook but connects people with other people's knowledge through social tagging. We are about to launch a similar application on our intranet that also has a self-editing system. This is an important first step in getting our intranet to become a place of collaboration. Hopefully the launch of this tool will allow management to see staff can be trusted to use tools correctly and self-edit and that 'social' networking concepts used on the internet can be translated into valuable internal tools. Tagging through the contact directory is also a feature of social networking that our management and culture would be comfortable with as a first step. In a fairly risk-adverse culture, many senior managers believe the use of 'social networking' tools in the workplace would open up a Pandora's box of problems. This article however, demonstrates that collaborative and networking tools in the workplace obviously have a valuable role to play. I think the words 'social media' and 'social networking' scare a lot of managers off right from the start.

For IBM, the social networking site is not only works well internally. They also use SNS as a way to build relationship to consumer. I personally use IBM as an example of online collaboration. They use Tumblr as collaboration tools to create conversation between company and their audience and users. http://smartercities.tumblr.com/ I saw this Tumblelog as a corporate social responsibility project to give back to consumers. They are trying to engage consumer with the smart way of living (mainly by using IBM product). In this Tumblr, consumer can contribute by sending an email about their smart way of living. They also can like or reblog the post from IBM that indirectly lead them to viral marketing. Relate to your article, for a big company such as IBM social network may become the best way to communicate with all employees. They can get a fast information and suggestion about the company. But the criticism is, for example, if they join the company group in Facebook it means they need to be conscious with what they put online. Their private life also can be seen by the company. They can say bad things about company that will make them risk their job. Because I heard this kind of story where people get fired just because they forget they are friend with their boss in Facebook. This is only my criticism.