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Mandy Burke

What video can and can't do for collaboration: A case study - 4 views

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    Face-to-face communication is not always an achievable goal for companies that have team members who are geographically dispersed. Video conferencing has been available for a number of years but has not always been accessible. Traditionally, video conferencing was an expensive way to communicate due to phone, software, hardware and high-speed Internet connection costs. Most computers now have in-built cameras and microphones. Skype builds on this hardware by providing software to facilitate video conferencing. Skype was originally only able to facilitate two-way conferencing but Version 5.1 allows users to videoconference with multiple users. Skype is a free download, video conferencing is free, calls can be made to landlines/mobiles for a discounted price and exchanging files and instant messaging can be utilised within the program. When face-to-face conferencing is unavailable, video conferencing can be a great alternative. Maintaining interest in an audio only conference can be difficult, attendees have the opportunity to switch off and work on other tasks whilst conferencing. Incorporating video into the meeting provides attendees with the ability to observe one another and see when a person is losing interest. Providing visual cues that assist receivers and senders to decipher messages enhances communication, attendees can also see vital hand/head gestures that help facilitate the flow of the conversation. By seeing these gestures the other attendees are able to grasp pauses in conversations or misunderstandings much faster. Skype and videoconferencing will not be effective if the Internet speed is not able to sync the video and audio. If there are delays or echoes this could have a detrimental rather than a positive effect on communication. Members in this situation may prefer to revert back to audio only or instant messaging as communicating with a delay/echo is annoying and in no means a productive way to communicate. References: Isaacs,
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    This resource outlines the advantages of using video as oppose to audio only. As mentioned face to face communication is not always possible, and it is important for companies and organizations to consider the advantages of using video conferencing as oppose to audio calls only in order to discuss decisions and have conversations relating to work. Video conferencing seems to be a vital tool for many organisations; more then 50% of mid-size businesses use video conferencing (Finley, 2010). An important part of using conferencing software is to be able to enable natural collaborative behaviours. In this article Tang & Isaac's outline the advantages of using desktop video conferencing and suggest that as oppose to audio only calls, video conferencing can be more beneficial and influence more natural ways of collaborating and communicating. In internet communications we often contrast online communication to face-to face communication. In this article we are not comparing these two, but rather exploring the advantages of video conferencing over audio conferencing. Using this source we can conclude that video conferencing has strong advantages over audio conferencing because they show an employee's facial expressions which can make communication much much easier. Despite these advantages, it is vital for organizations to have a accommodating internet speed as well as hardware in order to enable individuals to effectively use video conferencing without experiencing technical issues (e.g. screen freezing) . Videoconferencing is definitely a valuable way to communicate when there are geographic boundaries between members, however in this situation the workers still face the obstacle of time zone differences. Never the less video conferencing is becoming increasingly cheaper and easier (Finley, 2010) and is clearly an important part of many organisations. This is a useful resource if you are interested in understanding how organisations benefit from video conferencing
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    Finley, K. (2010). 4 Trends in enterprise video conferencing. Retrieved from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php
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