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Face-to-face communication is not always an achievable goal for companies that have team members who are geographically dispersed. Video conferencing has been available for a number of years but has not always been accessible. Traditionally, video conferencing was an expensive way to communicate due to phone, software, hardware and high-speed Internet connection costs. Most computers now have in-built cameras and microphones. Skype builds on this hardware by providing software to facilitate video conferencing. Skype was originally only able to facilitate two-way conferencing but Version 5.1 allows users to videoconference with multiple users. Skype is a free download, video conferencing is free, calls can be made to landlines/mobiles for a discounted price and exchanging files and instant messaging can be utilised within the program. When face-to-face conferencing is unavailable, video conferencing can be a great alternative. Maintaining interest in an audio only conference can be difficult, attendees have the opportunity to switch off and work on other tasks whilst conferencing. Incorporating video into the meeting provides attendees with the ability to observe one another and see when a person is losing interest. Providing visual cues that assist receivers and senders to decipher messages enhances communication, attendees can also see vital hand/head gestures that help facilitate the flow of the conversation. By seeing these gestures the other attendees are able to grasp pauses in conversations or misunderstandings much faster. Skype and videoconferencing will not be effective if the Internet speed is not able to sync the video and audio. If there are delays or echoes this could have a detrimental rather than a positive effect on communication. Members in this situation may prefer to revert back to audio only or instant messaging as communicating with a delay/echo is annoying and in no means a productive way to communicate. References: Isaacs,

This resource outlines the advantages of using video as oppose to audio only. As mentioned face to face communication is not always possible, and it is important for companies and organizations to consider the advantages of using video conferencing as oppose to audio calls only in order to discuss decisions and have conversations relating to work. Video conferencing seems to be a vital tool for many organisations; more then 50% of mid-size businesses use video conferencing (Finley, 2010). An important part of using conferencing software is to be able to enable natural collaborative behaviours. In this article Tang & Isaac's outline the advantages of using desktop video conferencing and suggest that as oppose to audio only calls, video conferencing can be more beneficial and influence more natural ways of collaborating and communicating. In internet communications we often contrast online communication to face-to face communication. In this article we are not comparing these two, but rather exploring the advantages of video conferencing over audio conferencing. Using this source we can conclude that video conferencing has strong advantages over audio conferencing because they show an employee's facial expressions which can make communication much much easier. Despite these advantages, it is vital for organizations to have a accommodating internet speed as well as hardware in order to enable individuals to effectively use video conferencing without experiencing technical issues (e.g. screen freezing) . Videoconferencing is definitely a valuable way to communicate when there are geographic boundaries between members, however in this situation the workers still face the obstacle of time zone differences. Never the less video conferencing is becoming increasingly cheaper and easier (Finley, 2010) and is clearly an important part of many organisations. This is a useful resource if you are interested in understanding how organisations benefit from video conferencing

Finley, K. (2010). 4 Trends in enterprise video conferencing. Retrieved from http://www.readwriteweb.com/enterprise/2010/10/trends-in-enterprise-video-conferencing.php

The goal of many intranets is to centrally store corporate information so that all staff can share information across divisions, access it and use it to make work-based decisions. This article argues that while there are many organisational benefits that occur from introducing collaborative tools to an intranet, if they are not managed properly they can create information silos, and therefore become tools that support anti-knowledge sharing. The article says the strengths of collaborative tools can also become their weakness. It starts with staff forgetting to publish outcomes or finalised documents produced in a 'locked down' collaborative space to the published area of the intranet. This then potentially causes hundreds of small collaboration spaces containing important and useful corporate information that hasn't been shared with the wider group. It is this fragmentation which makes it hard to find anything. The article argues, "This is the lesson we didn't learn from Lotus Notes and we are repeating it now." (J. Robertson, 2007) Even though some documents might be published to a broader audience, those who don't have access to the full collaborative space they were produced in may lack the context to understand what they are reading and how to use it. That is, the project plan might be a working document held in a permission only collaborative space, but the change management plan might be published. Both need to be read together to provide the user with richer context. "By 'locking up' the knowledge in these spaces, organisations make knowledge sharing harder, not easier." (J. Robertson, 2007) As an intranet manager and member of a professional intranet peer group, I have witnessed this happen in many organisations. These organisations are now spending lots of money and lots of time untangling their collaborative tools. In an unmanaged environment, not only do teams create information silos, but because of the nature of the collaborative too

The article described collaboration tools obstruct knowledge sharing if organisations do not manage tools well. I am interesting in this article as theme of the article is an alert for me. There is an association between collaboration tools and knowledge sharing. They work as train and rail. The knowledge needs collaboration tools such as Intranet, Internet or other systems share them to most of user. Trains need rails for running. Thus collaboration tools are rails and Knowledge is trains. They cannot work appropriately once they miss each other. However, railway requires particular planning before it builds up and maintenance after railway is running. The planning ensures railway is working efficiency and safety. Collaboration tools also require particular planning. Robertson (2007) mentioned in his articles, collaboration tools can be anti-sharing once tools are without management, planning and maintenance. Suarez (2006) argue in his blog that e-mail is not a powerful collaboration tools. I think what he argued is about how people using e-mail tools. E-mail is not a powerful collaboration tools because no one performs collaboration function well from e-mail. This is the same logic as collaboration tools. Collaboration tools can be an issue of knowledge sharing once on one control or manage tools. We should make sure collaboration tools are not only store all the knowledge only. Reference Robertson, J. (2007). Collaboration tools are anti knowledge sharing? Retrieved from http://www.steptwo.com.au/papers/cmb_antiknowledgesharing/index.html Suarez, L. (2006). Email: The Good Enough Collaboration Tool - Is It Really? Retrieved from http://it.toolbox.com/blogs/elsua/email-the-good-enough-collaboration-tool-is-it-really-11473

This article emphasises some weaknesses of using collaboration tools in an organisation, such as unmanaged content misplaced in the system, a lack of organizational context for new staff, and irrelevance of search results for staff. This can link to one of my selected article - Sign of the times: manufacturing and e-business blend as a digital enterprise - which mentions another weakness that is the new solution may not integrate with the organisation's existing system and the existing organisational knowledge may fail to exploit. Long (2011) comments that both organizational teams and the nature of the collaboration tools can create information silos in an unmanaged environment. I agree that no collaboration tool is perfect but I also argue that such tools become a competitive necessity of most organizations because they provide powerful service to simplify business process and reduce cost. As Toole (2000) mentions, a trend for most enterprises is e-business which combines Internet and information technology to manage organizational information and process business geographically. I believe that with the continuous development of information technology, those collaboration tools can be improved and offer better services. Furthermore, organizations need to provide professional staff training on using those tools and make sure everyone follows the same procedure to process information in an effective way. Toole (2000) claims the bottom line of using collaboration tools is that they can deliver "better innovation and lower costs with higher quality products and services". Reference Toole, P. (2000). Sign of the times: manufacturing and e-business blend as a digital enterprise. Design Engineering, 46(8), 12. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=374775371&

This article brings some ideas about internet and social networks services. When I heard the word Social Production I immediately think of ownership. The fact is, for a truly collaborative effort to be made, ownership must be discarded, which is a very difficult concept for emotive based humans. There are also the other factors such as wealth that are the driving force behind online social networks. At the end of the day, it's not idealism that drives these infrastructures, but it may appear so in many cases that is a majority of them are driven for financial means. People don't seem to realize but websites like YouTube or Facebook were not created for the purpose of purely sharing information, providing a platform for people to gather and solve issues, in fact, they were created as a means of making money. A very smart way of making money, that is shaping the online world. For example, Facebook has very strong metrics that measure behavior and activities. Users willing to hand over their details maybe not fully realizing that their information is a commodity that will be sold to companies so their advertising department can target them. What I find amazing is the fact that many people are not willing to divulge information about themselves to a telemarketer on the phone or a strange on the street, but they are fully willing to divulge the name, interests and share photos with the world online. The Social Networking age of the internet is breaking down people's privacy and truly exposing a world in which everyone can know everybody. Reference: Kallinikos, J. (n.d).Social Production, Information and Organisation Forms: Rethinking Collaboration. Retrieved from http://www.dsp.unibo.it/seminari/Social_Production_Kallinikos.pdf

This article shows an example of how crowd sourcing is thinning the line between amateurs and professions. With Web 2.0 making the internet about networking and sharing, crowd sourcing is something that is changing the way in which people can consume products. The example in this article is that of a project director who needed specifically themed photographs for a project. Instead of hiring a professional photographer she went to the internet to find stock photos, initially a photographer offered her photographs for a competitive price, until she found a website called 'iStockPhoto' in which she could purchase stock photographs for $1. Websites like 'iStockPhoto' are databases of photographs taken by amateurs in the field. The issue raised in this article is how crowd-sourcing is obviously eliminating peoples need to find professional photographers, and whether crowd-sourcing will eventually eliminate the need for professionals in industries such as photography and design. People no longer have to look locally for professionals to do things for them; the internet is a whole other realm for finding exactly what they want, but for less money. Howe states that "The open source software movement proved that a network of passionate, geeky volunteers could write code just as well as the highly paid developers at Microsoft or Sun Microsystems." This reinforces the belief that people who may not be able to make it in the real world with their talent, have much more opportunities online.

At first glance, Michael Rosenberg's paper is merely another insect in the swarm of academic opinion following Egypt's January revolution. But it is not. Published in September of 2010, Rosenberg unknowingly produced a fascinating body of work. Written mere months before Egypt's first political upheaval in 30 years; the research paper gives an honest and unaffected assessment of the influence of communication technologies in a country which was gearing up to undergo a groundbreaking Internet-charged revolution. The Guardian analyst Hossam el-Hamalawy asserts that, rather than coming from the blue on January 25, the Egyptian revolution is "a result of a process that has been brewing over the past decade- a chain reaction to the autumn 2000 protests" (el-Hamalawy, 2011). He believes that the 'key to it all' was the visual transmission of the protest to such a wide audience. A consideration with which Rosenberg would certainly agree. Perhaps many Australians saw the speed and mass delivery of the Egyptian revolution as a surprise on the front page of their morning newspaper; however Rosenberg's assessment of Egypt's history and present "environment of repression and alienation" shows us that the "aura of impending revolution" was long-standing. The 'snow-balling' social movements are due to the "ride and proliferation of information and communication technologies" (Rosenberg, 2010) such as the immergence of the Egyptian Movement for Change. In her book, R. Kelly Garrett analyses the role of information communication technologies in protest, concluding that they are "changing the ways in which activists communicate, collaborate and demonstrate" (Garratt, 2006). Rosenberg applies this technological shift to his incredibly accurate prediction that (with the exponential increase of internet users since 2000), "Things are finally looking up for the Egyptian people...the spirit of the masses finally has the power and the op

Throughout this paper Lutz seeks to highlight how the Obama campaign employed a well organized and strategically sound operation in order to assist and promote the largest online collaboration in the American electoral history. While noting the idea that any political revolution will require "boots on the ground (Lutz, 2009)", this paper assess the business-like approach that the Obama campaign employed in order to facilitate this political collaboration. The key notion of this paper is that the strategy adopted was not unknown, rather it advanced techniques previously employed by McCain (BBC news, 2001) and Dean (Wolf, 2004) and this combined with an extraordinarily disciplined and organized approach is what helped to expand this "grassroots revolution" online. There is also a clear link between the organization of this aspect of the campaign and methods employed by large scale corporations. This is related in the employment of the Houdini database used to track people to the polls and help to strategically assess campaign decisions to gather every vote needed to win. Again this business-like organization which would subsequently lead to such a mass political collaboration is further underlined by Lutz as he notes the campaign "went where the people were" - specifically selecting the most significant platforms to advance this message while also making use of mobile devices, source materials and relevant tools in order to re-enforce a political message and give a voter a feeling of empowerment. Finally this paper also highlights a key transition from online political collaboration to offline political collaboration, noting that the volunteers who held house parties and channeled support on the ground were integral to the success of the campaign. It is therefore evident from this paper that while a physical presence is required to instigate political collaboration, a strong and organized presence online can go a long way to laying the foundati

As Virag Molnar (2010) emphasises, researchers who have studied the Flash Mob phenomenon (and its derivatives like subway parties), have only focused on the role of digital communication technologies such as blogs, social networking websites or mobile phones, in the organisation and collaborative processes. Yet, in her paper, she remarkably examines how Flash Mobs, as new types of collective actions, provide insights into the "intersection and interaction between new communications media and changing uses of physical urban space" (2010). Using the example of Flash Mobs, she states that communication technologies (mobile phones and Internet in particular), have become powerful design tools used for encouraging new forms of sociability and collaboration, emphasising that they are at the very core of these new kinds of organisation models. Following Rheingold's concept of Smart Mobs (2002), Molnar draws the differences between Flash Mob actions happening in Western Europe or in the U.S, with contrasting Flash Mob events in Eastern Europe or Asia. She highlights that cultural factors will influence sociability as the essence of Flash Mobs and describes their instrumental use to express political, marketing or entertainment purposes. Nonetheless, it is clear from her explanations that whatever the aim of the Flash Mob is, the online collaboration step to make it happen remains as an essential aspect of offline mobilisation and acts as a springboard towards it (Picataggio, 2007). REFERENCES Picataggio, S. (2007). "Use of Social Media and the Internet", on Flash Mob: 101. Accessible from http://iml.jou.ufl.edu/projects/fall07/Picataggio/index.html (accessed on April 12th, 2011) Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books.

In this article, West argues that the field of education is falling behind and missing out the opportunities that online collaboration can bring to students. He states that "with the ease that misguided youth can organize themselves into a mob; professionals can organize themselves into supportive learning communities." (2010). In particular West discusses Twitter, the use of certain hash tags relevant to his field in music education. West also discusses groups available on Facebook, and how Skype has been used to bring a field expert into the classroom and have a composer watch and ensemble from the other side of the world in order to provide commentary and feedback. West mentions that prior to social networking and other online tools, the only real way to collaborate with those in your field of interest or profession was to attend conferences or conventions held for that specific purpose. But now with the availability of online collaboration tools and the wide spread accessibility, there is a "new universe" (2010) of collaboration and information. West employs that the classroom no longer need to be 4 walls, 1 teacher and 20 odd students, and that the classroom has "at it's disposal a rapidly growing cornucopia of tools, information and services online…" that could bring so much more to students and educators alike. References: West, T. (2010). The Antithesis of Flash Mobs - How Professional Learning Communities Are Changing Education. Retrieved from http://www.thomasjwestmusic.com/apps/blog/show/3327014-the-antithesis-of-flash-mobs-how-professional-learning-communities-are-changing-education

The interesting part of this post that relates to my topic is when West describes Flash Mobs as a springboard for violent events in Philadelphia. According to several papers I have read regarding Flash Mob studies, West is obviously right when he talks about the "ease with which youth can organise themselves into a mob" (Rheingold, 2002). He is also right when he states that they have demonstrated the power of online collaboration because Flash Mobs Mobs simply emerge when communication and computing technologies amplify human talents for cooperation. They are products created from humans' interactions on and with digital mobile communication devices (Nicholson, 2005). But he is wrong, I believe, when he talks about Flash Mobs in general as being an abuse of social networks. Flash Mobs are just one of the many possibilities of how Internet can be used to transform virtual online collaboration between a large number of people into real, concrete offline happenings. Clay Shirky though does a great job of describing the position of Internet in our always changing social interactions and organisation (2008). He notably argues that how tools get used depends on the political environment, and if the Philadelphia riots were actually adopting the same organisational process as Flash Mobs, they did not have anything to do with Flash Mobs (Callari, 2010). As one of the first mob organisers, Bill Wasik, says: "the mobs started as a playful social experiment" (Ubrina, 2010). If Flash Mobs can be used as protest tools, especially in low freedom environments, they were themselves peaceful - almost artistic - interventions. One example used by Howard Rheingold, and which he called a "Smart Mob", is the Ice Cream Flash Mob in Belarus where people ate ice cream to protest against the authoritarian government (Rheingold, 2002). Mobs should be distinguished in nature and by definition, from riots, even though these had been partly organised through Internet.

Topic : How internet technology has shaped collaboration within organisations. How social networking increases collaboration at IBM http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1930082361&sid=1&Fmt=3&clientId=22212&RQT=309&VName=PQD This article is an extract taken from a 2009 Melcrum Research report. The article focuses on IBM and how a social networking application has increased collaboration for its 365,000 employees around the world through the use of an application called the BluePages which has been loosely modelled on MySpace and Facebook. The IBM BluePages are accessed six million times each day by staff and contain basic staff information which is pulled from IBM's HR records, and includes information about reporting lines and where people fit inside the organisation. Staff can update their photo, and add specific information about themselves through the use of tags (keywords). Tags connect staff to others who might be using the same tags, in addition colleagues can add tags to another individuals page which further builds a relevant database of expertise throughout the network. IBM's BluePages also take search to the next level, whereby if someone is searching on a tag (keyword) that has been used by an individual, all people that have that tag will also be returned in the search results. "This development opens up semantic contextual information to the wisdom of the crowd." [Ethan McCarty] IBM also has a collaborative application called ThinkPlace where anybody in the company can post an idea. If the idea has merit, others can comment on it until the idea has developed into something that requires action. Another use of ThinkPlace has more of a social conscience whereby one employee noticed

Like IBM, I manage the intranet for an organisation where a significant percentage of our workforce work from locations other than work. This Melcrum article concentrates largely on social tagging and social bookmarking. Ethan McCarty, editor in chief of IBM Intranet believes " 'tagging' will be one of the most significant things to have happened on the internet." I agree with much of what McCarty says. Our organisation is moving from a fairly one-way push of information on our intranet to a more collaborative and activity-based platform. I was interested to read about IBM's BluePages, which seems to be an extension of a normal phonebook but connects people with other people's knowledge through social tagging. We are about to launch a similar application on our intranet that also has a self-editing system. This is an important first step in getting our intranet to become a place of collaboration. Hopefully the launch of this tool will allow management to see staff can be trusted to use tools correctly and self-edit and that 'social' networking concepts used on the internet can be translated into valuable internal tools. Tagging through the contact directory is also a feature of social networking that our management and culture would be comfortable with as a first step. In a fairly risk-adverse culture, many senior managers believe the use of 'social networking' tools in the workplace would open up a Pandora's box of problems. This article however, demonstrates that collaborative and networking tools in the workplace obviously have a valuable role to play. I think the words 'social media' and 'social networking' scare a lot of managers off right from the start.

For IBM, the social networking site is not only works well internally. They also use SNS as a way to build relationship to consumer. I personally use IBM as an example of online collaboration. They use Tumblr as collaboration tools to create conversation between company and their audience and users. http://smartercities.tumblr.com/ I saw this Tumblelog as a corporate social responsibility project to give back to consumers. They are trying to engage consumer with the smart way of living (mainly by using IBM product). In this Tumblr, consumer can contribute by sending an email about their smart way of living. They also can like or reblog the post from IBM that indirectly lead them to viral marketing. Relate to your article, for a big company such as IBM social network may become the best way to communicate with all employees. They can get a fast information and suggestion about the company. But the criticism is, for example, if they join the company group in Facebook it means they need to be conscious with what they put online. Their private life also can be seen by the company. They can say bad things about company that will make them risk their job. Because I heard this kind of story where people get fired just because they forget they are friend with their boss in Facebook. This is only my criticism.

Known as 'social media marketing, viral marketing, buzz, and guerilla marketing' Word Of Mouth Marketing has become an important feature of marketing online. This article is a fairly in-depth study looking at issues of shifting narratives, practices and theories in WOMM, particularly in the face of growing social media communities. The article looks at ways social - media marketers are dealing with "networked coproduction of narratives" made possible by the affordances of social media tools and the Internet (Kozinets, 2010). Kozinets et. al. argue the evolution of word-of-mouth marketing is marked by 3 stages: First, the Organic Interconsumer Influence Model, or simple word-of-mouth, which is not directed, promoted or directly influenced by marketers; Second, the Linear marketer Influence Model, sees marketers seeking to influence and guide WOM by focusing on so-called "opinion leaders" who are able to influence others. This the of marketing will be familiar to Facebook or Twitter users, who may be used to seeing products recommended by well-known celebrities; Third, is the Network Coproduction Model. This refers to "managed one-to-one seeding and communication programs". As Marketers and consumers often have very different goals, such a strategy is not without risk. As Kozinets et.al. point out (2010) "consumers are regarded as active coproducers of value and meaning, whose WOM use of marketing communications can be idiosyncratic, creative, and even resistant". The main challenge in Word Of Mouth Marketing (WOMM) online is that marketers typically have less control over the content and direction of the campaign or opinion (see Mangold and Faulds, 2010). According to Kozinets et.al (2010) the key to successfully engaging large and often disparate groups is building network of "one-to-one" personal relationships, which allow individual members to become involved and feel a part of the process of narrative building and meaning creation. References: Kozinet

The Internet is growing fast since it first emerges and become the popular media for people. You will get more opportunity to share information and content. Moreover, with the development of smart phone that gives you ability to access the Internet on your hand creating the notion of "information overloaded" but in good meaning (Gilman, 2010). Social media is the most popular website type that regularly used. Business begins to see this trend as their opportunity to engage more with the audience by using social media as collaboration tool. Tumblr is one of the choice business can have. As mention on the subheading of the article, Tumblr can be a platform that sets you apart from the traditional marketing campaign when targeting younger clients. The ability to incorporate blog-type psoting, video and photo sharing in a web page give a good value to Tumblr and it is easy to use. You can log in into the website or make a phone call to Tumblr 866 and will automatically post in your Tumblr. Another advantage why business should use Tumblr as one of the collaboration toosl is you can limit what people see on the Tumblr page (Gilman, 2010). You do not have to build a complex profile to be shown in Tumblr. Tumblr also allows customizing your domain to fit your business personality. As mentioned on the other article that I posted, Tumblr can create the notion of viral. You can post a video to Tumblr page and get a comment or little interaction ("like" button) that can lead into your follower reblog your post, an easy viral distribution. Business should see Tumblr as a new communication tools with their audience, especially the younger one. Social media that they frequently use can be the way to get their heart and engage more to the brand. As collaboration tool, Tumblr create opportunity for interaction on a neutral playing field or allowing the meeting itself to become an opportunity for creativity and exploration. Younger audience is getting bored with the

One of the business that also use Tumblr is IBM (http://smartercities.tumblr.com/) In this Tumblr we can see the collaboration of company and audience (the Tumblr's followers). By raising the topic about "The Smart Cities", we can conclude that IBM build this Tumblr in purpose of social responsibility project. Followers can contribute by telling IBM a great city that you have in mind.

This article focuses on the web 2.0 term "wisdom of crowds" within crowd sourcing, in which Catone explains as meaning "two heads are better than one, and that still more heads will yield even better results." The "Wisdom of crowds" looks at how crowds determine popularity and accuracy on the internet because they are the actions of millions of people. Wikipedia is an example of this concept as it is formed by the collaboration of thousands of users. This article states that according to studies Wikipedia is as accurate as encyclopaedia volumes such as Britannica. This theory comes from the fact that although crowd sourcing enables millions of people to participate, on websites such as Wikipedia it is usually just a few thousand people that contribute. Although it is possible for anyone to edit the website, it is monitored for changes and incorrect information is seen as the exception rather than the rule (Goodin 2005). "Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems." The wisdom of crowds concept can be seen differently when applied to websites such as www.StumbleUpon.com. StumbleUpon allows for users to rate and share web pages. Within a category users can rate with a 'thumbs up' or 'thumbs down' on the page they are given. The ratings not only determine what web pages you are referred to in future, but they allow for others who browse the same category as yourself to see the most relevant (most voted for) pages. As crowd sourcing enables for crowds to put forward their concepts, strategies and problem solving solutions in to practice in one place, the 'wisdom of crowds' concept refers to the way in which the large input from crowds enables particular websites on the internet to function in a way more relevant to its users. Goodin, D. (2005, December 14). 'Nature': Wikipedia is accurate. Retrieve

Crowdsourcing is changing some industries as revealed in 'Business Crowdsourcing: Why the Power of the Crowd is driving the Future of Business' by Jeff Howe. The phenomenon is a threat to organisations that sell what the crowd will do much more cheaply (Howe, 2008). Thank You Steffi for this article as I found it very interesting and insightful. Collective intelligence I believe is essential to the growth of knowledge especially within organisations, relating to my topic of Organization collaborative tools. Companies benefit from crowdsourcing, not only from the ideas they generate through collaboration, but also from the publicity they attract ("Crowdsourcing just got Simpler, Faster and Less Expensive," 2009). Crowdsourcing is vital as pointed out in the article. By stating that Wikipedia is as accurate as Encyclopaedias, I welcome this shift from one point of opinion to a community based perceptive view. The Cambrian House example was perhaps a wonderful representation of crowdsourcing in the form of community collaboration. Cambrian House as a crowdsourcing community using the wisdom of crowd based approach to discover new business and technology ideas is laudable ("Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio," 2008). A million heads is truly better than one. Reference: Crowdsourcing just got Simpler, Faster and Less Expensive. (2009). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1670123411&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1303038199&clientId=22212 Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio. (2008). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin

'99Designs' is a website that connects designers with small businesses who need design projects. The website allows for those who need designs to post what they want and then for designers to take on the project and compete to complete the best design. The design chosen by the project poster is awarded prize money. Looking for graphic designers online enables businesses to quickly and conveniently source the designs they want. The main advantage also being that they have the pick of many designs put forward to them, rather than say paying someone for their time to create something for you, only for it to be not entirely what you want. You obviously have to have the skills in design, but it gives those who have not been given the opportunities in the real world, to put their skills to use and make money on the internet. Websites such as this also allows for people to build their portfolios and in the long run are advantaged by the opportunity to design for people that they choose. This use of crowd sourcing shows how the internet is changing the way in which we do business, as it offers an easier and cheaper option for the buyers and more opportunities for the producers. References About Us. (2011). Retrieved from 99designs: http://99designs.com/help/aboutus Kumo. (2011, January). Design and Money Making Opportunities at 99designs. Retrieved from ToastEggMe: http://www.toasteggme.com/index.php/money-making-opportunities-site/design-and-money-making-opportunities-at-99designs/

As a designer, this article raises some very important important issues within the design industry. Design99 is just one of many similar crowdsourcing sites, which have cropped up online, which encourage designers to compete and bid for work online. In the industry, this is known as "spec work" and has often been a source of strong debate. Spec work presents a great opportunity for clients as they get to pick and choose from potentially dozens of designs, all the the price of one. On the other hand, designers run the risk of putting in many hours of work, for which they may or may not be paid. For a design student, this presents no real risk, and it can even provide a degree of professional development but a professional designer cannot hope run a business if they are essentially expected to work for free. For this reason, many professionals refuse to engage in spec work. Except for pro-bono and some charity work AIGA, the American Institute of Graphic Arts and AGDA, the Australian Graphic Design Association actively discourage the practice. Grefé points out (2009) AIGA "believes that professional designers should be compensated fairly for the value of their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients". AGDAs position is rather more blunt, as Bartow recommends avoiding spec work "like the plague" (Bartow, n.d). While many freelance sites behave this way (see O'Dell, 2010) there are also crowdsourcing sites which don't. Brandstack.com allows designers to upload and sell unused designs from other jobs and, as only professional designers are accepted on the site, clients can be assured of receiving only high quality designs and professional service. References: Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com. Retrieved via Agda.com.au nofollo

Diigo keeps deleting my references so I'll try again Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com Retrieved via Agda.com.au http://agda.com.au/news/national/819/29-things-young-designers-should-know Grefé, R. (2009, May). "What is AIGA's position on spec work? And how are ethical standards determined?" in Aiga.org. Retrieved from http://www.aiga.org/content.cfm/what-is-aigas-position-on-spec-work-and-ethical-standards#addcomment O'Dell, J. (2010, April 2)."Want Crowdsourced Design Without the Spec Work? Try Brandstack" on Mashable.com. Retrieved via http://www.mashable.com/2010/04/02/brandstack/

East North Carolina University (ECU) has used the virtual reality game "Second Life" as an education tool for those students who are still in highschool. The college has set up courses through Second Life in which teenagers can have access to as they are physically unable to attend. The article states that one main reason for this type of route is the lack of funding for early-college programs. The site gives a cost effective alternative yet still allows students to engage as though in a real classroom. An article by Dorothy Lepkowska. Which was featured in The Guardian, talks about the site as a means to educate teachers as well. She states "Second Life is an immersive 3D tool and learning environment, so it allows us to present things as we would if we were all in the room. We can take questions, show video clips and the participants can interact with each other but without all the time constraints and costs involved," Again the issue of cost is something that is pushing institutions in this direction. According to a Wire Feed, by Targeted News Service the University of Hawaii has also created their own island within second life. Their university building has been made to look exactly like their school, however they have been able to add extra learning areas than they could in real life. The main point of the article is the fact that Second Life allows those students to participate in a class like environment even if they cant physically attend. This brings me to an article by Mark Blakenship (2011) in which he talks about students being taken to Shakespeare's Globe Theatre (a new addition to Second Life). He states "students can join in the digital Globe and get an interactive sense of what it was like see a play there. Inside Second life, Fiebig (the professor) also has students "perform" plays by typing their lines into the game's chat function." It is argued that perhaps students prefer this as the thought of talking in class frightens them, yet th

This article is a great example of online community collaboration, reality meeting the virtual world. There are several reasons for the University employing the use of Second Life technology. The reasons stated by the article were the lack of funds and infrastructure. Collaboration tools must all means provide flexibility when real life fails to do so as demonstrated by the article. The only doubt I have with online learning through Second Life is whether the students are more or less engaged in comparison to on-campus students. As pointed out in the Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion journal article, some students in Malaysia for example regarded the use of the Internet as a distraction to learning, and preferred the more familiar didactic learning environment (Vighnarajah, Wong, & Bakara, 2009). One of the key findings of the study was that student users who were familiar with the Internet found it rather distracting to continue learning once they were online (Vighnarajah et al., 2009). With Second Life as the means to collaborate a community of students for this High School, I wonder if the technology is sufficient considering the environment of this particular online collaborating platform. I also wonder if Second Life as a tool is appropriate for students. My topic is on Organisations and online collaborations and I want to touch base on where online collaboration succeeds. Online collaboration is good for businesses or organisations when participation is often measured by contribution and outcome of a certain task. The same cannot be said for students learning online through Second Life. Reference: Vighnarajah, Wong, S. L., & Bakara, K. A. (2009). Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion. Computers & Education, 53(1), 9. Retrieved from http://www.sciencedirect.com.d

This article is taken from credible source such as compilation articles based on Proquest - Curtin University library. The main topic of this article is that, Second Life as a cyber world which launced in 2003, is a free client program that enables users to have interaction among one another in form of virtual bodies along with avatars. Specifically this article highlighting on how virtual world is part of online education, where there is a virtual college that designed by combine the convenience of online education along with the atmosphere of a college classroom in 3D version. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), the virtual world or in here especially Second Life as well provides specific features in order to facilitate the online education, it provides 3D experience which help the users as student to stimulate their experiences and transferring online education in the forms of digital. For examples one of the features in here is when student able to attending their classes, as for the value for the articles itself, it is useful and shows that there a great range of way on how people can use games and social sites merely not just for entertainment but as well as education. References: High Schoolers Attend College in Second Life. (2011). Retrieved April 17, 2011, from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=10&did=2253249221&SrchMode=1&sid=14&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1302676765&clientId=22212

The success of the Obama campaign in integrating technology to assist with groundwork organization is highlighted as the key reason throughout this paper for Obama's electoral success. Stirland documents the case of one individual who exploited the democrats large scale voter database to collaborate with others in organizing gatherings, phone banks and the canvassing of peers in attempt to fast track this political revolution. Building on the minor successes of Politicians who had gone before him (Ragan, 2008) Obama implemented a "sophisticated and Organized(Stirland, 2008)" online infrastructure in an attempt to channel enthusiasm and inspire supporters to collaborate in the get-out and vote campaign. This paper seeks to eliminate the idea that this collaboration was random, rather it points to the time and effort the campaign invested in ensuring that not only were it volunteers well trained and organized with regards to both online and offline activities, but that through the use of this political database they knew exactly which areas to target and which issues to raise. Moreover throughout this paper is the persistent argument that the foundations of this political movement began with volunteers connecting online, and it was this collaboration online combined with the presence of a real belief in a cause and candidate that would ultimately lead to such a successful ground movement. Although this paper often overlooks the relevance of both the tools and political operatives who assisted this collaboration, it makes sure to highlight the extent to which the campaign significantly exceeded anything on offer from its rival noting the lack of conviction that even rival supporters had in its ability to compete with Obama's online support. Thus in integrating technology into a grassroots movement individuals were able to harbor and execute an organized and strategically sound collaboration and ultimately bring about real political change. Re

Although I am not sure if a YouTube video link is alright for this assignment I felt it was a great source for the topic of online collaboration in student education and learning. Coomey envisioned an online global collaboration of journalism and broadcast students from different universities and in the year 2000 set out to accomplish this project in collaboration with other universities around the world. Many obstacles were in the way of success however, mostly technical, and highlight the evolution of online collaboration technologies. Computer access in 2000 was not as readily available as it is today in 2011, bandwidth was slow and internet connections were unreliable. Time differences between the students in their respective countries was also an issue as for this project, chat rooms were used as the main collaboration tool. Coomey ultimately says the collaboration effort was not really a collaboration as the students weren't able to work together due to these technical issues but rather they were only able to discuss their projects after the fact. Now in 2011 as most of the technological issues have been solved and also with the development of Facebook, Twitter and YouTube. A new project called the Global City is now in it's maiden form and the website can be found here http://www.theglobalcity.org/. With the continuing evolution of online collaboration tools an the innovation of users we can see that many of the obstacles and boundaries once faced are slowly able to be dissolved, which opens up new opportunities and experiences to students around the globe. References: Coomey, M. (2010). The Virtual Newsroom: An International Online Collaboration between Broadcast Journalism Retrieved from http://www.youtube.com/watch?v=oPAtVVKwzPw

As a journalism major having spent the last two weeks working 9am to 6pm newsroom shifts to produce our newspaper's first edition for 2011, I find myself particularly drawn to this topic. Putting aside its unreliable air-conditioning and sticky keyboards, the short tempers of sleep-deprived students and the threat of vitamin D deficiency...working in the newsroom proved to be one of the most socially creative and genuinely rewarding environments I have experienced. And I can say with certainty- it wouldn't have been the same online. I am an enthusiastic advocate for the news media to embrace the online sphere and enable its consumer to "archive, annotate, appropriate and recirculate media content in powerful new ways" (Jenkins, 2004). The convergence of news online presents an exciting opportunity for audiences to interact with the news in "increasingly participatory" (Dueze, 2007) ways such as Facebook, Twitter and Youtube (Coomey, 2011). There are noticeable positives to an online newsroom: reporters can publish their work immediately and from anywhere, the capacity for international voices, and not having to rent office space or purchase on-site equipment. According to a 2005 survey into the roles of journalists in online newsrooms (Magee, 2005), organisations expect their journalists to multi-task- writing, producing multimedia, and publishing their work- an overload which may dilute the quality of the product. A traditional newsroom has its journalists physically and mentally there, and the atmosphere is intoxicating. It's noisy, you bump into people, and there's always someone microwaving Chinese food. You don't need to wait for someone to come online to reply, or get tripped up by faulty programs and Internet connection. It's a hive of imagination and collaboration. Someone will walk past and offer their suggestions on a better layout, people call out for a headline or editing suggestion, others showing photographers and

This is a study by Louis Chen and Mike Morin in which they examine the use of MSN to help organise and collaborate research in high school education. The students were asked to research a specific topic and where then put in groups to complete the assignment. One of the criteria was using MSN to help organise information and collaborate ideas. The study seems to focus on the positive merits of MSN. Chen and Morin believe that because of the use of short hand language, this makes conversations quicker and straight to the point. Which in turn saves time. Msn also allows students to share links, files and pictures, which are helpful in collaborating research and assignment work. The study found that students preferred this as trying to get together at each other's houses was less productive. The study also found that teachers were able to spend more time on other coursework as they spent time on their assignments out of class. Because of the synchronous nature of msn, it means that students are able to communicate in real time as though they were talking face to face. This means that there is no time delay in reciprocation. However what the article doesn't talk about is that this can actually be a weakness of the tool; If a user is not online, another user has no way to send them information unless they either wait (which seems quite irrational) or they use a different platform (say email) to send the information. However it seems that the positives greatly overshadow the negatives.

I found that article is very interesting and it is so true. I think by using msn to have a group meeting is more efficient, for example, people could share their information straight away via msn, also time of physical transportation have been reduced. More time could be saved for creating and prove reading the work, also more time for rests, which a better quality of work might be assumed. However, I have found a several problems with group chatting via msn. First of all, the stability of Internet connection must be ensured; otherwise, the fluency of group meeting would be disturbed. Furthermore, the level of concentration may be doubt, since every person in the group meeting is apart, and every attendants would be expected to have different distraction according to their surroundings, and therefore online group meeting is not only gathering group mates but also multiplied the level of distractions. Lastly, the creditability would be questioned, it is hard to prove that the person you are talking to is really the group mate; this would be an issue when it comes to a situation of dealing, for example you may have confirmed the job duty through msn, but your group mate would always have an excuse that some one was using their account or so.

In Lomas, et.al. (2008) article, they said that instant messaging service engage the sense of immediacy. It give easy communication way between students. They can have conversation with other about schools as long as they are still online and it's free to use (with internet access). It also diminished geographical boundaries so student can exchange their knowledge with people around the world. When the IM is incorporated with video and audio chat it adding another opportunity of enhance voice communication which is more engaging. Online collaboration tools can create new opportunity in education sectors. There won't be boundaries between student and teacher that will resulting a close relationship. Another type of collaboration tools that can be used is social media. The popularity of it among younger people give advantages to these collaborations tools. They feel like this tools is close to them so they will feel free to participate. Such as using Tumblr as the tool. On of the lecture in American University use Tumblr to collaborate with his teacher (Ackerman, 2011). He said that Tumblr is good for student to learn new platform, assignment submission (so the other student can get access and have peer review), easy to have collaborative feedback, easy to publish supplementing class info, and it engage open dialogue. In my opinion, with using these types of collaboration tools it can make students more engage with their school unit. They will do it with pleasant feeling. Ackerman, M. (2011). Mashable HQ: Why Using Tumblr For Class Makes Sense. Retrieved from http://ausmcedu.org/2011/03/15/test-post-2/ Lomas, C, et.al. (2008). Collaboration Tools. Retrieved from http://net.educause.edu/ir/library/pdf/ELI3020.pdf

Two tools are discussed in this article, a 3D virtual world for teaching and learning called the AET Zone and ConnectYard, a collaborative tool that integrates different forms of online communication. Although AET Zone has some benefits and has been useful in the teaching programme at the Appalachian State University, it is the second tool that offers more opportunity for those needing to collaborate. As a collaborative tool used in an educational setting, ConnectYard provides as its basis for success a social constructivist viewpoint. Learners construct their knowledge through social and cultural settings (Kim, 2001). ConnectYard provides an online collaborative setting allowing students to learn together. One of the main attributes of the tool is that it is able to interact easily with existing social networking tools such as Facebook and Twitter, text messaging and even email. The advantage of this is that members do not have to get to know a new technical application - they can use whatever they are most comfortable with. Another feature of this tool is that students are able to contribute even if they do not have an Internet connection. Students can collaborate using mobile phones, allowing them to connect anywhere, anytime (ConnectYard, n.d.). The ConnectYard widget is embedded within a web page, interfacing with other networks (Howard & Wallace, 2010). Using ConnectYard gives collaborative members a choice about what tool they use at whatever time they want. As stated by Howard & Wallace (2010, last para.), "The use of social networking tools allows our students to engage in a level of collaboration that would be awkward, if not impossible, without a means to communicate effectively". ConnectYard is an effective, easy to use collaborative tool, which offers flexibility, privacy and builds community.

References: ConnectYard (n.d.) retrieved from http://www1.connectyard.com/ Howard, B & Wallace, P 2010. Social Networking Tools to Facilitate Cross-Program Collaboration. EDUCAUSE Quarterly (EQ) 33(4) retrieved from http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/SocialNetworkingToolstoFacilit/219139 Kim, B. (2001). Social Constructivism. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved from http://projects.coe.uga.edu/epltt/