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"Discovery Communications To Launch New Multimedia, Multi-Year Science Initiative, "Be The Future," Supporting Obama Administration STEM Priorities -- DirecTV Boosts Support of Science Literacy with Move of Science Channel to Total Choice, Offering Millions of Additional Subscribers Access to Quality Science Programming -- November 23, 2009 (Silver Spring, Md.) Underscoring its commitment to leading in science-related programming and education, and answering President Obama's call to action to encourage science literacy, Discovery Communications today announced a new multimedia, multi-year nationwide initiative called "Be The Future." Over the next five years, Discovery will launch a programming block, education curriculum and tools to inspire student learning and careers in the sciences and support the White House's efforts behind science, technology, engineering and mathematics (STEM) education. "Lifting American students from the middle to the top of the pack in STEM achievement over the next decade will not be attained by government alone," said President Obama. "I applaud the substantial commitments made today by the leaders of companies, universities, foundations, non-profits and organizations representing millions of scientists, engineers and teachers from across the country." "The exploration of science, technology and the natural world is central to the mission and DNA of Discovery Communications and we are incredibly proud to put the full muscle of our content and resources behind this critical White House initiative," said John S. Hendricks, founder and chairman, Discovery Communications. "Through 'Be the Future' we will spark the innate curiosity in school-aged viewers and people of all ages, help drive interest and leadership in science-related careers and inspire a lifelong interest in how science shapes our everyday lives." A sweeping, multi-platform initiative, "Be the Future" will be built on two primary Discovery businesse

"Adopted July 16, 2009 and approved by the CPB Board of Directors on September 15, 2009. Goals and Objectives in detail The Corporation for Public Broadcasting is a private, nonprofit corporation created by Congress in 1967. The mission of CPB is outlined in the Public Broadcasting Act of 1967 (as amended) . In brief, CPB's mission is to facilitate the development of, and ensure universal access to, non-commercial high-quality programming and telecommunications services. It does this in conjunction with non-commercial educational telecommunications licensees across America. The fundamental purpose of public service media is to provide programs and services that inform, enlighten, and enrich the public. CPB has particular responsibility to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities. CPB invests in programs and services that are educational, innovative, locally relevant, and reflect America's common values and cultural diversity. CPB acts as a guardian of the mission and purposes for which public broadcasting was established. The Board of Directors established the Goals and Objectives to set CPB's strategic direction. The Goals and Objectives, which are periodically reviewed and updated by the Board, are detailed on the following pages. They outline four broad areas of potential impact: Content and Services, Innovation, Leadership, and Support for Public Media. These Goals and Objectives detailed on the following pages reflect what have been referred to as the "three D's" - Digital, Diversity, and Dialogue. CPB supports innovation on digital platforms; content that is for, by and about diverse people; and services that foster dialogue between the American people and the public service media organizations that serve them."

"Audio materials in the collections of the Library of Congress can be reproduced only when all rights restrictions have been cleared. These may include donors, copyright holders, record companies, artists, radio networks, licensing organizations, unions, etc. The Motion Picture Broadcasting and Recorded Sound Division (M/B/RS) requires anyone wishing to obtain copies to secure written authorization for the Library to make the reproductions from any and all rights holders. While M/B/RS Reference staff can usually be of some assistance in determining what permissions are required, the onus is on the researcher to obtain them. We strongly urge requestors to listen to recordings before ordering. Since our cataloging information often derives from print sources, not the actual recording, we cannot guarantee that our catalog records for unpublished materials reflect the tape contents in all cases. In addition, the audio quality may vary, as it is dependent on the fidelity and condition of the original recording. After contacting M/B/RS reference staff to identify the specific items to be copied, audio requestors will be referred to the Division's Public Services Office, which serves as the business arm of the M/B/RS Magnetic Recording Laboratory. In addition to other outreach services, the Public Services Office operates a fee- for-service operation for the duplication of audio and moving image materials."

"The mission of Rockefeller Philanthropy Advisors (RPA) is to help donors create thoughtful, effective philanthropy throughout the world. The organization, a 501-(c)-(3) nonprofit, was developed by the Rockefeller family as its private philanthropy service, and traces its antecedents to John D. Rockefeller, Sr., who in 1891 began to professionally manage his philanthropy as if it were a business." RPA provides research and counsel on charitable giving, develops philanthropic programs, and offers complete program, administrative and management services for foundations and trusts. It also operates a charitable gift fund through which clients can make gifts outside the United States, participate in funding consortia, and operate nonprofit initiatives. The organization is governed by a 17-member board of directors representing the fields of philanthropy, finance, venture capital, education, the arts, broadcasting and medicine (list available upon request, or via BPA currently serves more than 160 donors in advising on giving to more than 60 countries in Africa, Asia, the Caribbean, Europe, Latin America and North America. As a whole, the organization has facilitated over $3 billion in grant making and advised last year on nearly $180 million. Rockefeller Philanthropy Advisors is one of the world's largest philanthropy services, with 40 full-time staff in our New York, Los Angeles and San Francisco offices. We also work with a group of carefully-selected expert affiliates. Our senior staff members offer an average of 20 years each in grant making experience with major foundations, both U.S. and international, including the Ford Foundation, the Levi-Strauss Foundation, the SmithKline Beecham Foundation, Pew Charitable Trusts, the New York Community Trust, the Wallace Fund and the John A. Hartford Foundation. Senior staffers are frequent speakers and are quoted often in national publications and media."

"MindLeaders at a Glance: MindLeaders is a learning company with over 25 years of experience designing elearning programs that promote the success of people and companies. We have over 1,000 clients in more than 30 countries across four continents in the commercial, government, and education sectors. MindLeaders offers: Over 3,000 courses on topics from software skills to leadership, from workplace and food safety to programming and network administration. We present expert, dynamic content while maintaining a consistent, easy-to-use interface across all the courses. The MindLeaders Central learning platform that brings all learning tools, administration, and detailed reporting into one spot. A top-rated Professional Services department and a jam-packed Resource Center to work with and equip training administrators to make the most of their MindLeaders products. An online Reference Library of over 1,000 electronic books. These books include best-sellers in both technical and business topics, and are available in their entirety. The MindLeaders Personal Learning Service (PLuS) , which provides Learning Advisors to work with students individually to match them with the courses and other learning resources that most directly help their organizations' business goals and their career objectives. Online access 24/7 to course subject matter experts via Instant Mentoring . The MindLeaders Create service that integrates other training materials into MindLeaders Central, offering one-stop access to all training (online and instructor-led)."

"The Associated Press is the backbone of the world's information system serving thousands of daily newspaper, radio, television and online customers with coverage in all media and news in all formats. It is the largest and oldest news organization in the world, serving as a source of news, photos, graphics, audio and video. AP's mission is to be the essential global news network, providing distinctive news services of the highest quality, reliability and objectivity with reports that are accurate, balanced and informed. AP operates as a not-for-profit cooperative with more than 4,000 employees working in more than 240 worldwide bureaus. AP is owned by its 1,500 U.S. daily newspaper members. They elect a board of directors that directs the cooperative. AP supplies a steady stream of news around the clock to its domestic members, international subscribers and commercial customers. It has the industry's most sophisticated digital photo network, a 24-hour continuously updated online news service, a state-of-the-art television news service and one of the largest radio networks in the United States. It also has a commercial digital photo archive, a photo library housing more than 10 million images. AP has received 49 Pulitzer Prizes, more than any other news organization in the categories for which it can compete. It has 30 photo Pulitzers, the most of any news organization. The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP."

"Journalist's Creed The Journalist's Creed was written by the first dean of the Missouri School of Journalism, Walter Williams. One century later, his declaration remains one of the clearest statements of the principles, values and standards of journalists throughout the world. The plaque bearing the creed is located on the main stairway to the second floor of Neff Hall. I believe in the profession of journalism. I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust. I believe that clear thinking and clear statement, accuracy and fairness are fundamental to good journalism. I believe that a journalist should write only what he holds in his heart to be true. I believe that suppression of the news, for any consideration other than the welfare of society, is indefensible. I believe that no one should write as a journalist what he would not say as a gentleman; that bribery by one's own pocketbook is as much to be avoided as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another's instructions or another's dividends. I believe that advertising, news and editorial columns should alike serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service. I believe that the journalism which succeeds best -- and best deserves success -- fears God and honors Man; is stoutly independent, unmoved by pride of opinion or greed of power, constructive, tolerant but never careless, self-controlled, patient, always respectful of its readers but always unafraid, is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamor of the mob; seeks to give every man a chance and,

"MicroMentor is a free online service that connects small business owners with business mentors. MicroMentor puts experience to work by offering business professionals meaningful volunteer opportunities and by offering entrepreneurs one-on-one advice to help build successful businesses. Our mission is to help small businesses grow faster, generate more revenue, and employ more people. We make it easy to be a mentor, find a mentor, and build a business. A free online service, we provide entrepreneurs with proven opportunities to grow their businesses and increase revenues by participating in a mentoring relationship. Entrepreneurs, particularly those with low-incomes and limited access to business resources, realize significant economic benefits from mentoring services. Mentors are provided with meaningful opportunities to "give back" by sharing their experience and expertise. We primarily connect microentrepreneurs, owners of businesses that employ five people or less, to volunteer mentors who have successfully navigated business ownership or management. MicroMentor is dedicated to the proposition that the success of low-income microentrepreneurs is crucial to the economic and social well being of our communities. For more information, download MicroMentor's Program Overview or contact us at info@micromentor.org."

"The Institute for Library and Information Literacy Education (ILILE) is federally funded through the Institute of Museum and Library Services (IMLS) and the U.S.Department of Education. ILILE was established to provide local, regional and national leadership in fostering successful collaboration among K-12 teachers and school library media specialists who are concerned with advancing library and information literacy in the PK-12 school curriculum. As part of the 2004 Omnibus Appropriations Act passed January 22, Kent State University received a $750,000 grant from the U.S. Department of Education for the Institute for Library and Information Literacy Education (ILILE). In addition to this grant from the U.S. Department of Education, Kent State received a $1,975,000 grant from the Institute of Museum and Library Services in July 2003. U.S. Rep. Ralph Regula (R-OH), Chairman of the House Appropriations Subcommittee on Labor, Health and Human Services and Education recognized the benefit of additional funding for ILILE. "I am pleased to have been able to include federal funding for Kent State University to demonstrate how school librarians and classroom teachers can work together to enrich the curriculum of students. I am hopeful that the demonstration of this collaborative work will be used as a model to enhance the learning environment."-- U.S. Rep. Ralph Regula."

"GPO Access Services GPO Access is a service of the U.S. Government Printing Office that provides free electronic access to a wealth of important information products produced by the Federal Government. The information provided on this site is the official, published version and the information retrieved from GPO Access can be used without restriction, unless specifically noted. This free service is funded by the Federal Depository Library Program and has grown out of Public Law 103-40, known as the Government Printing Office Electronic Information Enhancement Act of 1993."

"About AuthorHouse: AuthorHouse, an Author Solutions brand and book publishing company, is the leading provider of self publishing and book marketing services for authors around the globe. Committed to providing the highest level of customer service in book publishing, AuthorHouse assigns each author a personal publishing consultant, who provides guidance throughout the self publishing process. AuthorHouse also provides a broad array of tools and services to allow authors to make their own self publishing decisions. Headquartered in Bloomington, Ind., AuthorHouse has released more than 60,000 titles since its inception in 1997."

"Monsoon is the best solution for marketplace selling for three simple reasons: Our experience, our solutions, and our customer support. Monsoon offers a suite of intelligent tools for online sellers: A monsoon is a prevailing wind that brings an enduring, heavy rainfall - a resource critical to the growth of crops and the welfare of people. To us, a monsoon symbolizes powerful forces that deliver prosperity and growth. And that's what our solutions are - powerful forces for change and success. Monsoon has been working with online marketplace sellers since 2002. Today Monsoon enables several hundred million dollars in transactions on online marketplaces each year and many of the top marketplace sellers use Monsoon to manage their online marketplace sales. But this doesn't mean Monsoon is only for the largest sellers or only for selling on Amazon. In fact, we offer the most comprehensive marketplace solutions to a wide variety of customers - from 500 SKUs to more than 500,000 SKUs, and offer support for eBay, and other primary marketplaces in the US and UK. At any given moment, more than 20 million unique listings are actively managed by Monsoon. Monsoon solutions are designed to simplify the challenging business of selling products profitably on multiple marketplaces . Monsoon gives you intelligent and automated software tools to efficiently manage, price and sell your inventory. One of the hallmarks of our software is Monsoon's Dynamic Pricing Engine, which allows sellers to automatically and quickly price and re-price their inventory according to current market conditions and maintain a competitive position. Monsoon software is installed on your computer, which means that your data is safe and under your control. And because we operate with the highest standards of confidentiality and security, you can be assured that your valuable inventory and pricing data will never be seen by your competitors. Additionally, Monsoon partners

"Since Trivantis was founded in 1999, people, ideas and innovation have fueled our growth. Our flagship product, Lectora , blazed the elearning trail as the first, easy-to-use authoring software and made rapid elearning a reality. Our family of Lectora products is complemented by Lectora Integrator, CourseMill LMS products, and the design services of our Custom Development Services group. In 2009, we introduced Lectora Online which combines the power of collaborative online elearning with the same great authoring capabilities of Lectora Publisher. Trivantis software is utilized by leading companies from consumer products, retail, universities and high schools, to governments and manufacturing. Our products serve over 70% of the Fortune 100, most of the Fortune 500 and all five U.S. military branches. Global 2000 companies in more than 70 countries make our products their elearning solution of choice. Headquartered in Cincinnati, Ohio, Trivantis Corporation also has offices in Boca Raton, Paris, London and Beijing."

"Welcome to the School for Ethical Education (SEE)! SEE is a not-for-profit teaching organization that provides classes, creates programs and offers consultation services to promote strategies for comprehensive ethics and character education. Our work is based in the research of the modern character-education movement and anchored in the practices published by the Character Education Partnership in their 11 Principles of Effective Character Education. Annual Report Now Available. The School for Ethical Education (SEE) has successfully completed 14 years of activity to put ethics in action. Review our Annual Report in PDF format. You are encouraged to browse and search this website to learn about our support for comprehensive character education that include strategies to: (1) advance caring classroom communities through classroom meetings, (2) develop expectations, procedures and rules to support moral discipline and academic integrity, (3) integrate the instruction of core values into academic lessons to promote higher-order thinking and writing, (4) practice cooperative learning strategies in support of academic lessons and service-learning, (5) learn a character-based decision-making strategy to advance ethical choices and actions, (6) recognize important social skills to teach in support of conflict resolution and (7) be familiar with strategies to implement and measure effective character education."

The mission of TI:ME is to assist music educators in applying technology to improve teaching and learning in music. The History of TI:ME - In the summer of 1995 TI:ME was formed to address the following areas: First, there was a need to codify technology into a cohesive set of standards. Next, a certification process was explored to recognize the achievement of in-service music teachers in music technology. Finally, it became clear that there was a need for a new organization, national in scope and focused on the subject of teacher training in music technology. A National Advisory board was established and met in October of 1996 setting in motion the tasks that led to the creation of a world wide web site, the publication of a book of Strategies and a Newsletter The TI:MES, the criterion for membership, and the development of a comprehensive curriculum for in-service teacher training in music technology.

"Founded in 1999, Desire2Learn Incorporated is a leader in providing innovative eLearning solutions to academic and other leading organizations around the world. Our offerings include our Enterprise eLearning Suite, which is comprised of the web-based Learning Environment, ePortfolio, Learning Repository, and LiveRoom. Our focus is on research and development and service and support for our clients, and our products lead the market in innovation and client satisfaction. Desire2Learn is committed to being the global leader in the development and support of innovative eLearning environments for the education, government and corporate markets. We work collaboratively with our clients in pursuit of their eLearning visions; their success is our measure of achievement. Our future focused platform along with our enterprise service spectrum offer unparalleled scalability, flexibility, expertise, and responsiveness. Ultimately, Desire2Learn enables institutions to customize teaching and education for millions on a one-to-one basis, to achieve boundless learning."

"Focusing on the K-12 community In the late 1990s, the State of Michigan founded Michigan Virtual University to support the state's economic development efforts by providing convenient and cost-effective education and training to Michigan's current and future workforce. After redefining its mission and vision in 2004, MVU now serves the K-12 education community exclusively through the Michigan Virtual School and Michigan LearnPort. As one of the largest virtual schools in the U.S., Michigan Virtual School offers more than 150 online courses, including unique courses like Chinese and CareerForward®, an online career exploration course. Michigan LearnPort brings professional development to the K-12 educational community. Hosting a broad catalog of courses and collaborative tools, Michigan LearnPort provides online learning resources and solutions for educators. MVU provides powerful and engaging online career development tools for high school and middle school students, parents and K-12 educators, including a no-cost online course called CareerForward that helps all Michigan schools meet the state's online learning graduation requirement. MVU's web-based application called myDreamExplorer® gives students an opportunity to explore different career pathways, take personal interest surveys and build a personalized education development plan. The MVU organizational values represent a set of core beliefs that continue to build a high performance team environment. These value statements serve as the foundation for MVU's vision and mission statements. MVU is committed to the following values: High standards for quality, ongoing research and the use of data to improve operational decisions; Use of innovative technologies to address persistent educational challenges; Listening to customer and stakeholder feedback to guide product and service evelopment plans; Excellence in the design, development and delivery of online educational

"Our Mission We are software developers that possess a unique combination of software development, retail loss prevention and IT professional services experience. Together, these three elements not only give us an advantage over the competition but also provided us with the foundation needed to build Video Insight. Our mission is simple: To protect the next generation of Americans by providing intelligent, easy to use IP Security Solutions. Our Shared Values Entrepreneurial startup culture Adaptability and resourcefulness Continuous and never ending improvement Inter-dependency and accountability Legendary service and support"

"The Employment and Training Administration (ETA) administers federal government job training and worker dislocation programs, federal grants to states for public employment service programs, and unemployment insurance benefits. These services are primarily provided through state and local workforce development systems."

"What We Do: At the Tiger Woods Foundation, we believe in a new generation of bold, courageous youth. We inspire new perspectives and limitless possibilities. We provide opportunities to Be Someone. Since its inception in 1996 by Tiger Woods and his father, Earl, the Tiger Woods Foundation has reached millions of young people by delivering unique experiences and innovative educational opportunities for youth worldwide. What began as simply a dream to provide young people with opportunities and the tools needed to achieve a bright future has grown into a global organization that has served young people around the world. Our programs include the Tiger Woods Learning Center, a one-of-a-kind educational facility custom-built for the underserved youth of Southern California; Tiger's Action Plan, nationwide curricula based on goal-setting, career exploration and self-discovery through service learning; and the Earl Woods Scholarship program, which offers a four-year college scholarship to hard-working students with demonstrated financial need and proven commitment to community service. Through our events and programs, the Foundation is making a positive, lasting impact on many young lives and we're very proud of these confident and inspired young people."