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"Adopted July 16, 2009 and approved by the CPB Board of Directors on September 15, 2009. Goals and Objectives in detail The Corporation for Public Broadcasting is a private, nonprofit corporation created by Congress in 1967. The mission of CPB is outlined in the Public Broadcasting Act of 1967 (as amended) . In brief, CPB's mission is to facilitate the development of, and ensure universal access to, non-commercial high-quality programming and telecommunications services. It does this in conjunction with non-commercial educational telecommunications licensees across America. The fundamental purpose of public service media is to provide programs and services that inform, enlighten, and enrich the public. CPB has particular responsibility to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities. CPB invests in programs and services that are educational, innovative, locally relevant, and reflect America's common values and cultural diversity. CPB acts as a guardian of the mission and purposes for which public broadcasting was established. The Board of Directors established the Goals and Objectives to set CPB's strategic direction. The Goals and Objectives, which are periodically reviewed and updated by the Board, are detailed on the following pages. They outline four broad areas of potential impact: Content and Services, Innovation, Leadership, and Support for Public Media. These Goals and Objectives detailed on the following pages reflect what have been referred to as the "three D's" - Digital, Diversity, and Dialogue. CPB supports innovation on digital platforms; content that is for, by and about diverse people; and services that foster dialogue between the American people and the public service media organizations that serve them."

"The Corporation for Public Broadcasting is a private, non-profit corporation that was created by Congress in 1967."