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more and different ideas on how retail will be changing.

Rewards-Driven mobile ads

Live streaming sports on mobile

timing when and where your ad shows up in mobile can be the most important part of the ad.

This is a dense article but for that reason, all the more important to read carefully. This part surprised me in a good way: "By waiting until the user has finished their activity, closing an app, or is switching to another task and then showing a relevant, media-rich full screen, a Postitial ad to say "thank you and this session was sponsored by brand X" has proven to be around five times more engaging than traditional interstitial advertising."

Nintendo's new president announced vague plans to bounce back after a rough fiscal year.

Attn nerds!

Part of a campaign for Skittles by BBDO toronto. A highly ammusing project that involved combining funny gifs and raps to send to your friends for the holidays

Gamification is helping real people with real issues -- promoting fitness, reducing waste and helping improve education are only the start

To promote the KIA "GT," Kia released a mobile based app that takes your movements with your phone in the air, records it, and creates a virtual track from it that you can later test drive and send to friends to try out as well.

One step beyond VR. And it certainly looks cooler than that dumb headset. Still...depending on the sensation, it may not really be worth it if it's as simple as a rumble feature on a controller.

This article is talking about how advertising is striving to make brand more human. Social media has been a game changer. But so has the way we advertise. Commercials try to pull on our heart strings first and then introduce us to the product that their selling

Less random app permissions

I think Netflix was the biggest game changer in the movie world. They're company was the first and one of the only to offer you movies instantly. We're a very "instantaneous" want it now kind of generation and Netflix fills that idea