Employers and Brands Use Gaming to Gauge Engagement - NYTimes.com - 1 views
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shawgravitt on 24 Apr 14More data being gathered by the powers that be. But hey it works right?
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Meredith Partners With Kiip for Branded In-App Rewards - 1 views
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Possibly the start to reward-based mobile ads, gaming ads in a way that provides actual payoff in tangible items for consumers beyond bragging rights, in terms of gaming ads.
Playstation Outdoor Gaming Instilation - 1 views
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So playstation placed this giant machine in a train station asking passerbys to "place fingers" inside two holes, then hold it there for at least 5 seconds. When they did, it would start to electrocute them. As it's revealed at the end, the prize for doing so was a free copy of "Infamous: Second Son," a game that follows a character not unlike Mega Man who works as a conduit and can weaponize certain energies, including electricity.
A Handy Chart for Predicting How Many Likes an Instagram Picture Will Get - 1 views
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While not technically a "game" in the conventional sense...it's creating a game within a social media outlet.
Game Simulates What It's Like To Have Alzheimers - PSFK - 2 views
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Interesting way to bring awareness to a specific disease while promoting a cool product .
Life Jacket Maker's Chilling Site Makes You Feel Like You're Drowning | Adweek - 1 views
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Gamification with an edge. This is my favorite recent game thing.
Content Vs. Advertising: Which One Leads The Gaming Industry? | Fast Company | Business... - 2 views
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Still not really sure which side I fall on
Messenger Apps Are Bringing Brands Fresh Access to Consumers - 0 views
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Outlines the increasing reach of messenger apps and their trends toward becoming quasi-platforms, with internal mechanisms for social interaction, gaming, person-to-person payment, etc.
AR Video Game Lets You Conquer Your Neighborhood By Jogging [Video] - PSFK - 0 views
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Run An Empire lets players take over territory in the real world and get exercise simultaneously.
Man Allegedly Stole Thousands To Spend On Sleazy Flash Game - 1 views
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Isn't Flash great!
Virtual Machine (VM), Windows Virtual PC & Browserstack | Modern.IE - 0 views
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An amusing game called "Escape From XP"
What Facebook Might Look Like Using Oculus Rift - 0 views
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Video of what facebook would look like with its recently acquired Oculus. It turns the social media into an environement similar to the game second life
How 'Minecraft' is Transforming Developing Cities Around the World - 0 views
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An actual gaming platform is being used to do good. Citizens have the opportunity to create their ideal city in Minecraft which are then analyzed but the UN to see how to incorporate some of the ideas into real life, way cool!
T-Mobile Takes Angry Birds Offline, Expands Its Size By 1000 - 0 views
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T-mobile takes a game available on some of their devices and brings it the real world. I really like these types of campaigns. Partly because I would love to wander into one of these events because they seem really funny and just might work in advertising too.
Website builder DevHub gets users hooked by "gamifying" its service | GamesBeat | Games... - 2 views
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Before gamification, about 10 percent of users finished building their sites. Now, almost 80 percent of them do
Facebook Buys Oculus for $2 Billion - 0 views
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Facebook recently bought a headset that puts users in a virtual reality. I think it's cool, but I have trouble seeing many people wanting to wear a headset just to play games.
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