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shawgravitt

Is the 2nd Screen Really the 1st Screen for Millennials? - 0 views

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    the millennials are changing the way people think about watching tv. the big screen is on but we are on another device. even without the big screen we are watching more and more television on mobile devices.
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    I think the headline of this article is a good way to put it. Is it true? I would say probably so. The article avoids committing to too many opinions - which screen are people really paying attention to? Who knows? It's a legitimate question.
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    This isn't really what the article was about, but I love branded content stuff like this when it's done thoughtfully: "A recent example is Chipotle, which recently launched an original Hulu series on factory farming to promote their brand beliefs."
shawgravitt

The rise of mobile apps and the decline of the open web - a threat or an over-reaction? - 1 views

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    The battle is on and there are some potentially very large problems is the app world wins.
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    Yeah, we covered this in Moxie 2011 trend report - it's hard for me to get too up-in-arms about from an emotional perspective but it certainly will suck if a small number of companies control everything.
shawgravitt

6 Mobile Trends To Watch For In 2014 - 1 views

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    predicted trends for the year. some already in full swing. some could change the way we live our day to day lives.
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    I'd say the first three are more than a year off in terms of really taking hold in the mainstream. The second three are on-point, though may seem like stating the obvious.
Sadie Thow

The Future of Social Media Is Mobile Tribes - 0 views

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    Everyone has different needs, and the social landscape is shifting accordingly.
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    One good (though obvious) point they make is that each of these platforms fits into the life of the user in a different way. Five years ago it was somewhat winner-take-all in terms of user base, but that's no longer the case. Understanding the cultural differences across platforms is also really important to developing concepts for those platforms.
Morgan Mack

Prioitizing The Collective Experience - PSFK - 0 views

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    This is all about how companies are creating ways for people around the world to experience things other people are already experiencing. In most cases it's cool. In other cases it's creepy.
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    This is action-packed with smart, innovative projects. Some more on the practical side, some more artistic.
Herb Torres

F*ck Social Networks, Make Friendships - The Fox Is Black - 0 views

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    What everybody thinks but nobody does
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    I agree in general - I will offer that I've had tons of recruiters and agency folk cold contact me via LinkedIn. I know several people that took jobs after being approached on LI.
Teddy Solberg

Doritos 'Mystery' Flavors Will Test Consumer Loyalty | News - Advertising Age - 0 views

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    Doritos and Mountain Dew (sorry, MTN Dew, ha) are two brands that I think do a great job of not only experimenting with new products, but turning those experiments into successful marketing ploys.
Teddy Solberg

Google Trends email alerts will guarantee you never miss another cat meme - 0 views

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    Trends for Trends!
shawgravitt

The Changing Face of America - 0 views

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    This is very interesting, may affect the way to advertise, may not. but very neat to think about and we will have a society of very beautiful people if this holds true.
shawgravitt

5 Unexpected Factors That Change How We Forecast The Future | Co.Exist | ideas + impact - 0 views

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    large factors that will change how we predict what might happen in the future.
Anthony Feggans

Yahoo! Motion Ads Deliver Impactful Creative Opportunities | 360i Digital Agency Blog - 0 views

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    motion ads from yahoo show promise in allowing banners to have more interaction with online platforms beyond just being a banner at the top, or side, or bottom, running on loop without really invading the space.
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    I forget what these are called, but that style of photo: one smooth animation element - it was going around design blogs a couple of years ago. I see this as culturally inspired / evolved from the rising popularity of animated GIFs over the past couple of years.
goddessc

Hands-On With the World's First 3D-Printed Teddy Bear - 0 views

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    Despite the existence of softer plastics and materials, 3D printers are still primarily designed to create hard, solid objects that don't have much bend or give. But a researcher at Carnegie Mellon University has successfully hacked a machine to create the world's first 3D-printed teddy bear using a technique called felting.
Sadie Thow

Digital Trends to Watch for in Advertising - 0 views

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    Yikes! That's a lot of $$$ "Advertisers will waste a total of $11.6 billion on ads seen only by bots programmed to impersonate human traffic."
Sadie Thow

How Second Screen are Ruining Television - 0 views

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    Discusses the implications of people half-watching television. Instead of being fully engaged.
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