Fundamental Guidelines Of E-Commerce Checkout Design - Smashing Magazine - 0 views
'Try demo' or 'Buy now': A/B testing finds which button increased clickthroughs by 47% - 0 views
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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."
This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.
7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title - Venngage - 0 views
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The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.
Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.
Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule - 0 views
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When collecting data is so inexpensive and easy-to-do, we can no longer suffer old methods of becoming excellent at our jobs.
'A 2014 review of 88 previous studies found that "deliberate practice explained 26% of the variance in performance for games, 21% for music, 18% for sports, 4% for education, and less than 1% for professions. We conclude that deliberate practice is important, but not as important as has been argued." '
Zara: A Usability Case Study - 0 views
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The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.
How to Write Engaging Content - 0 views
Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies - 0 views
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@KISSMetrics - You don't have to be a psychologist to create good messages and strategies for your business, but it really helps to know the subtle things that make people more comfortable taking action. This article summarizes some of my favorite research on buyer psychology.
If you offer a trial of your product, use email to deliver "mints" of helpful information. This will increase the likelihood that they will buy. See #4.
Design your pricing in clusters around your most profitable offering. See #5.
Be specific in your calls to action. See #3.
Community involvement and social proof are also covered. See #1 and #2.
I hope you enjoy this as much as I do.
Our best in class ecommerce sites | ConversionIQ - 0 views
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@conversionIQ has a list of ecommerce sites that seem to be doing things right. These are sites that follow best practices, and thus we would assume they are enjoying high conversion rates and strong revenue per visit.
Of course, if we were to make a list of 50 ways your site could improve its conversion rate and RPV, we'd be right on about 25 of them. That's why we always back our recommendations up with a series of A/B or split tests.
Nonetheless, it's always good to look at those online athletes that are at the top of their game.
Would you like a free strategy session with a Conversion Scientist?
Study: Web Promos to Triple by 2012 - 0 views
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It's about time I started investing in video. The research and case studies I've read show that video is a powerhouse conversion tool, in almost all industries, B2B and B2C. Video isn't to boost your ego (although I like putting a little of myself in the footage). It has a job to do. These nine will help you get results.