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The Ultimate Cheat Sheet for Writing Compelling Headlines [Infographic] - 0 views
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The Product Page 2012: 7 Must-Test Elements - 0 views
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Home pages are hard. They have to deliver to a broad audience, and audience that could be visiting for almost any reason. However, half of our traffic comes to them on average. So, we need to get some things very right.
The first thing to focus on is the headline.
Of course, my primary advice is to hire someone like Joanna to write it for you, but if you aren't open to that, this is the best post I've seen on the topic.