Conversion Conference Blog » Retargeting Emails - Do E-commerce customers lik... - 0 views
-
Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m
A report on Tag Management System in Top 100 Internet Retailers-Only Web Analytics - 1 views
-
The greatest threat to the accuracy of your analytics data is inconsistent implementation. Too often, Javascript "Tags" are left off of some pages, put on some pages twice or simply implemented wrong. And, as your site changes, more inconsistencies are created.
This affects more than just analytics tools. Advertising networks, ratings and review systems, user feedback systems and more rely on properly implemented javascript tags.
The promise of "Tag Managers" is that you can put one set of code on all of your pages, and then control, monitor and edit the javascript for all of these tags in one place, using rules to determine which tags get placed on which pages. It's another way for marketing to monitor the implementation of online systems without being beholden to IT.
Yay!
So, how are the biggest ecommerce companies using Tag Managers? Here's your answer.
50 Google Analytics Resources - The 2011 Edition - 0 views
-
@KISSmetrics - Google Analytics has become a very important tool in helping us diagnose your site and increase conversions. I'm spending much more of my time showing businesses how to setup Google Analytics to give them amazing insights into their visitors. This list is pretty intense, but if you're getting up the learning curve on GA, it can't be beat.
Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views
10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation... - 0 views
Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog - 1 views
-
PayPal is a preferred method of payment for many of your visitors. Even if you've got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was.
Here is an excellent post on how to configure your PayPal account and Google Analytics for full-transaction tracking, includkng Ecommerce tracking.
Web Analytics Videos - 0 views
http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf - 0 views
How many people are missing out on JavaScript enhancement? | Government Digital Service - 0 views
-
The analytics at one of our clients indicated that some 40% of the visitors did not have Javascript enabled. This was a shock, and something we hadn't seen before. We needed a way to verify that the analytics was reporting accurately.
Our development team found this interesting approach to setting up a test of how Javascript is used by your audience.
Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs | Optimisation Beacon - 0 views
-
When we dig into a site's analytics, we try a number of different approaches to the data. Sometimes interesting things pop out, and sometimes the data looks "as expected."
This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).
You might try this and see if there is an interesting pattern in your data.
Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.
This is a great way to start appreciating your visitors in ways that will make your site more successful.