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I've put forth in my new book that adding social media icons to a landing page is a bad idea. I get a lot of pushback on this. Here's some support for my position. Simplicity sells. "Engagement" doesn't. This article highlights three components that consumers need to make it easier to buy. They need to trust the information they receive.They need to learn effectively without distraction.They need to be able to weigh options confidently. Help your visitors choose and choose confidently. Worry about your social media strategy after the sale.

Your conversion rate is affected by a series of "micro-conversions", and this is especially true of email. To get your emails to convert, you must get the recipient to open it, and three components affect open rates: Who it is fromThe Subject LineThe first lines of text, which are shown by many email clientsThis article focuses on subject lines that work for those of us offering training and education. These may have more limited success with other audiences. It is interesting nonetheless.

We tracked the eyes of 22 people as they watched three kinds of video: Talking head video, webinar-style slide video and hand-drawn whiteboard-style video.

What we found out was that a human face is magnetic. Even when props were added, the viewers' gazes returned quickly to the face.

This article on how onscreen talent can hurt your product demo videos echoes our findings.

Yes, humans love human faces. We gaze at them and examine them. Unfortunately, this is a problem when we want someone to look at something else.

The Penn and Teller magic video in this article is worth the trip.

Value, Information and Trust: The three ingredients to conversion.

How to price online services: One data point.

Retargeting Emails - Do E-commerce customers like or loathe them? March 10th, 2011Leave a commentGo to comments By Charles Nicolls, SeeWhy At SeeWhy, when we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it's not a great idea for consumers. He likened emails following up on abandoned shopping carts to a salesman chasing you down the street if you didn't buy from his store. There are major differences, of course. We've long argued that remarketing emails, when done well, not only drive conversions but also build brand trust. They can deliver great service and provide customers with the confidence to return to buy-either online, by phone or in store. If Randy was right and customers universally resented the intrusion, then these emails wouldn't work. In aiming to answer the question more substantively, I turned to data, and specifically email marketing benchmarks. The key metrics to look at to determine whether customers like or loathe remarketing emails are: the recovery rate the open rate the clickthrough rate the unsubscribe rate Frankly, the evidence is overwhelming: Remarketing, when done well, is appreciated by customers. Here's the evidence: (1) The recovery rate The recovery rate is the percentage of visitors that abandon shopping carts, and remarketed visitors thatthen return and purchase following remarketing. At SeeWhy, we measure recovery rates across all our customers, and currently the average is 20 percent. So, one in five shopping cart abandoners come back and buy, having being remarketed. In some cases, the recovery rate is as high as 50 percent. Moreover, when remarketed customers buy, they spend on average 55 percent more than customers who didn't abandon their shopping carts. (2) The open rate The average email open rate for remarketing emails is currently 46 percent, m

We're getting into some pretty deep stuff in part three of Stéphane Hamel's analytics primier. However, he saves the day with some simple definitions of when we can call something a trend.

 @KISSmetrics This is a great tutorial for how you can keep your emails from getting tagged as SPAM. As a side bonus, these techniques will also help get more of your emails read by your prospects.

I especially like "Sending emails onec every two or three months can be more detrimental than sending multiple emails dialy. Why? Your customers may forget all about you."

The three most important things on your landing page: Headline, Bold Call to Action and Social Proof. Nice read.

We just can't get enough info on landing pages. We love them.

This article helps you design landing pages for three kinds of visitors: Cold visitors (no they don't live up north) Warm visitors (not necessarily friendly) Hot visitors (don't necessarily got it goin' on) How do you address these different visitors? Read on.

Three strategies that keep you from losing some of your hard-won visitors from our friends at KISSMetrics. Exit-intent Technology more Persistent Cookies (cookies tend to persist around my waste) Ad Remarketing