50 Google Analytics Resources - The 2011 Edition - 0 views
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@KISSmetrics - Google Analytics has become a very important tool in helping us diagnose your site and increase conversions. I'm spending much more of my time showing businesses how to setup Google Analytics to give them amazing insights into their visitors. This list is pretty intense, but if you're getting up the learning curve on GA, it can't be beat.
10 kick-ass features in Google Analytics v5 | Internet Marketing Strategy: Conversation... - 0 views
Installing Website Optimizer if you use Google Analytics: Unofficial Google Analytics Blog - 0 views
Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog - 1 views
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PayPal is a preferred method of payment for many of your visitors. Even if you've got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was.
Here is an excellent post on how to configure your PayPal account and Google Analytics for full-transaction tracking, includkng Ecommerce tracking.
http://www.lunametrics.com/regex-book/Regular-Expressions-Google-Analytics.pdf - 0 views
Web Analytics Videos - 0 views
Build a Conversion Rate Heatmap by Hour & Day of Week in Google Docs | Optimisation Beacon - 0 views
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When we dig into a site's analytics, we try a number of different approaches to the data. Sometimes interesting things pop out, and sometimes the data looks "as expected."
This is an analysis we are going to start adding to our analysis: Heatmap of Conversions by Hour of Day. We will modify it for our ecommerce clients (as we track Revenue per Visit, or RPV).
You might try this and see if there is an interesting pattern in your data.
Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager - 0 views
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Regular expressions rear their ugly head in more and more places. Google Analytics is just one.
For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:
http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.
This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:
^\/conversion-upside-report($|\/.*$)
The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:
resources/conversion-rate-optimization-calculator/upside-report/$1
It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
Thanks to Himanshu.
Here are ten very good ways to get to know your visitors through Google Analytics. I believe you will be energized and excited if you open these reports in your own Google Analytics account.
This is a great way to start appreciating your visitors in ways that will make your site more successful.