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Reading through a number of posts and articles on everything from social television to transmedia in marketing, I think one thing stands out very clearly. Everyone is looking at transmedia from their own angle. This is very natural and exactly as it should be, as everyone have their own area of expertise, everyone have their own skillsets and everyone have their own projects in mind when deliberating using transmedia storytelling methods.

With the establishment of the Center for Future Storytelling, the Media Lab, together with Plymouth Rock Studios, is rethinking storytelling for the 21st century. Made possible by a seven-year, $25-million commitment by Plymouth Rock Studios, the Center takes a new and dynamic approach to how we tell our stories, creating new methods, technologies, and learning programs that recognize and respond to the changing communications landscape.

Discussion and examples for  the usage of narrative film in urban design/planning. I am looking for examples/case of narrative film being used to present urban design/planning. Specifically I am interested in examples, if there are, where stories about some personas'/characters' lives in the proposed urban area are used to illustrate future activities/structures. There are, of course, numerous examples of animations, 3D renderings and "fly over" ariels that display buildings, sometimes showing people. What I am looking for are examples where the persons everyday is used to tell the story of future urban development rather than when people are just part of presenting a building or an area. It is likely that the story is centering the person(s) rather than the area.